TIDMMIRI
RNS Number : 8192N
Mirriad Advertising PLC
06 June 2022
6 June 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
LTIP option awards and PDMR dealings
Mirriad Advertising plc, the leading in-content advertising
company, announces that, under the terms of the Company's long-term
incentive plan ("LTIP"), a total of 3,758,765 options over Ordinary
Shares in the Company at an exercise price set at the previous
day's market close of 21p (the "Options") were granted on 6 June
2022 to a director, senior managers and employees.
Director and PDMR option awards
Name and position Number of shares
subject to option
David Dorans, Chief Financial Officer (Director
of the Company) 442,500
-------------------
Mark Melvin, EVP North America (PDMR) 284,016
-------------------
Miles Lewis, Chief Revenue Officer (PDMR) 209,000
-------------------
Philip Mattimoe, Chief Technology Officer (PDMR) 321,750
-------------------
Rajasekhar Parakkal, MD India (PDMR) 146,000
-------------------
Phil McLauchlan, Chief Scientist (PDMR) 126,750
-------------------
Tim Jones, Global Head of Research & Insights
(PDMR) 116,210
-------------------
Jamie Allen, Group Financial Controller & Company
Secretary (PDMR) 79,500
-------------------
Lateef Mirza, Director of Programme Management
(PDMR) 82,500
-------------------
The Company has granted 1,808,226 Options to senior managers who
are either Directors or deemed PDMRs. These options will vest after
two years on 6 June 2024 and will add to existing option awards,
which were initially granted on 18(th) May 2020 and will fully vest
on 18(th) May 2023.
Going forward, the Company's Remuneration Committee intends to
grant options to senior managers annually.
Other senior managers and employee option awards
The Company has granted 468,182 Options to six existing senior
managers, who are not regarded as PDMRs. These will also vest after
two years on 6 June 2024 and will add to existing option grants,
which were also initially granted on 18(th) May 2020.
The Company has granted 858,000 Options to two new US-based
senior managers, who are not regarded as PDMRs. These options will
vest in equal annual installments on 6 June 2023, 2024 and
2025.
In continutation of the Company's policy to widen share option
participation among its staff to incentivise and retain a broader
group of employees, a total of 624,357 Options have been granted to
employees of the Company in the UK and US. These employee options
will vest in three annual instalments with the first vesting taking
place 24 months after the date of grant and will fully vest by 6
June 2026.
Total options granted
The grant of 3,758,765 Options equates to 1.3% of the Company's
existing issued share capital (the "ISC"). In total, following the
grant of these Options, 27,164,907 options are now under grant but
not exercised under the Mirriad Advertising plc LTIP scheme (the
"Total Options"), which equates to 9.7% of the ISC. The weighted
average price of the Total Options is approximately 18.9p .
The notifications below are made in accordance with the
requirements of the Market Abuse Regulations.
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name David Dorans
-------------------------- ------------------------------------
Reason for the notification
2
----------------------------------------------------------------
a) Position / status Chief Financial Officer (Director)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 442,500
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 442,500
- Price GBP92,925
-------------------------- ------------------------------------
e) Date of the transaction 6 June 2022
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name Mark Melvin
-------------------------- ------------------------------------
Reason for the notification
2
----------------------------------------------------------------
a) Position / status EVP North America (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 284,016
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 284,016
- Price GBP69,643.36
-------------------------- ------------------------------------
e) Date of the transaction 6 June 2022
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name Miles Lewis
-------------------------- ------------------------------------
Reason for the notification
2
----------------------------------------------------------------
a) Position / status Chief Revenue Officer (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 209,000
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 209,000
- Price GBP43,890
-------------------------- ------------------------------------
e) Date of the transaction 6 June 2022
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name Philip Mattimoe
-------------------------- ------------------------------------
Reason for the notification
2
----------------------------------------------------------------
a) Position / status CTO (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 292,500
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 321,750
- Price GBP67,567.50
-------------------------- ------------------------------------
e) Date of the transaction 6 June 2022
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name Rajasekhar Parakkal
-------------------------- ------------------------------------
Reason for the notification
2
----------------------------------------------------------------
a) Position / status MD India (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 146,000
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 146,000
- Price GBP30,660
-------------------------- ------------------------------------
e) Date of the transaction 6 June 2022
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name Philip McLauchlan
-------------------------- ------------------------------------
Reason for the notification
2
----------------------------------------------------------------
a) Position / status Chief Scientist (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 126,750
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 126,750
- Price GBP26,617.50
-------------------------- ------------------------------------
e) Date of the transaction 6 June 2022
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name Tim Jones
------------------------- ------------------------------------------
Reason for the notification
2
---------------------------------------------------------------------
a) Position / status Global Head of Research & Insights (PDMR)
------------------------- ------------------------------------------
b) Initial notification Initial notification
/ amendment
------------------------- ------------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
---------------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------- ------------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------- ------------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---------------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------- ------------------------------------------
b) Nature of the Grant of Options
transaction
------------------------- ------------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 116,210
------------------------- ------------------------------------------
d) Aggregated information
- Aggregated volume 116,210
- Price GBP362,667
------------------------- ------------------------------------------
e) Date of the transaction 6 June 2022
------------------------- ------------------------------------------
f) Place of the transaction Outside a trading venue
------------------------- ------------------------------------------
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name Jamie Allen
------------------------- -----------------------------------------------
Reason for the notification
2
--------------------------------------------------------------------------
a) Position / status Group Financial Controller & Company Secretary
(PDMR)
------------------------- -----------------------------------------------
b) Initial notification Initial notification
/ amendment
------------------------- -----------------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
--------------------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------- -----------------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------- -----------------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
--------------------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------- -----------------------------------------------
b) Nature of the Grant of Options
transaction
------------------------- -----------------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 79,500
------------------------- -----------------------------------------------
d) Aggregated information
- Aggregated volume 79,500
- Price GBP16,695
------------------------- -----------------------------------------------
e) Date of the transaction 6 June 2022
------------------------- -----------------------------------------------
f) Place of the transaction Outside a trading venue
------------------------- -----------------------------------------------
Details of the person discharging managerial responsibilities
1 / person closely associated
a) Name Lateef Mirza
------------------------- --------------------------------------
Reason for the notification
2
-----------------------------------------------------------------
a) Position / status Director, Programme Management (PDMR)
------------------------- --------------------------------------
b) Initial notification Initial notification
/ amendment
------------------------- --------------------------------------
Details of the issuer, emission allowance market participant,
3 auction platform, auctioneer or auction monitor
-----------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------- --------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------- --------------------------------------
Details of the transaction(s): section to be repeated for
4 (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
-----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------- --------------------------------------
b) Nature of the Grant of Options
transaction
------------------------- --------------------------------------
c) Price(s) and volume(s) Exercise price 21p, volume 82,500
------------------------- --------------------------------------
d) Aggregated information
- Aggregated volume 82,500
- Price GBP17,325
------------------------- --------------------------------------
e) Date of the transaction 6 June 2022
------------------------- --------------------------------------
f) Place of the transaction Outside a trading venue
------------------------- --------------------------------------
ENDS
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker :
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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END
DSHVQLBBLQLLBBB
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June 06, 2022 04:23 ET (08:23 GMT)
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