Mirriad Advertising PLC Mirriad delivers Japanese in-content first
February 28 2022 - 2:01AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
28 February 2022
28 February 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Entry into Japanese advertising market
Mirriad and Fuji Television Network Inc. deliver Japanese
in-content first
Mirriad, the leading in-content advertising company, today
announces a new collaboration with Japanese television network,
Fuji TV, that launched the Company's in-content advertising
solution to the Japanese market.
Japan is the world's third largest advertising market with 2021
expenditure estimated at almost $52bn, according to Zenith's
December 2021 advertising report, of which television advertising
represents over $17.5bn.
Award-winning Fuji TV is one of the largest broadcasters in
Japan. Its programmes cover a wide variety of popular genres across
drama, music, news and variety shows. The first Mirriad advertising
insertions appeared in a drama show airing on Fuji's Video On
Demand (VOD) platform on Saturday, 26 February. In a world first,
Fuji TV used air-time immediately after the show to demonstrate to
viewers how the in-content advertising format works and the process
behind delivering this innovative solution.
Stephan Beringer, CEO of Mirriad, said: "Working with a leading
television network in Japan such as Fuji TV is a very important
milestone for Mirriad as we bring our unique in-content advertising
solution to a new market.
"This collaboration with Fuji TV is yet another demonstration of
the increased demand for Mirriad's solution as we work with some of
the world's most progressive content distributors. Momentum is
building for Mirriad rolling out its transformative advertising
solution to new markets across the globe and establishing
in-content advertising as a new standard in the industry."
Yusuke Fujikawa, Digital Design Department, Fuji Television
Network, Inc. , said: "The way people consume video content is
changing fast.
"Mirriad's in-content technology expands options and
possibilities for AVOD content services. For viewers, it provides
an in-stream ad interruption-free viewing experience, and for
sponsors, it enables more natural advertising by matching the
content. We look forward to further introducing the new
possibilities in-content advertisement offers to the Japanese
market."
END
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Andrew Wilson Tel: +44 (0) 7810 636995
Maria Julia Pieraccioni Tel: +44 (0) 7367 586008
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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END
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