Mirriad Advertising PLC Director/PDMR Shareholding (9497Q)
November 01 2021 - 10:22AM
UK Regulatory
TIDMMIRI
RNS Number : 9497Q
Mirriad Advertising PLC
01 November 2021
1 November 2021
Mirriad Advertising plc
("Mirriad" or the "Company")
Executive LTIP award, PDMR dealings and wider grant of employee
share options
Mirriad Advertising plc, the leading in-content advertising
company, announces that, under the terms of the Company's long-term
incentive plan ("LTIP"), the following awards were granted on 1
November 2021.
Name and position Number of shares subject
to option
Miles Lewis, Chief Revenue Officer 1,066,667
-------------------------
Philip Mattimoe, Chief Technology Officer 933,333
-------------------------
The options have been designed to be coterminous with the
Company's existing senior manager options which were granted on
18(th) May 2020 and will fully vest on 18(th) May 2023. The options
granted will therefore vest monthly evenly over 18 months and will
only be capable of exercise at the end of the 18 month vesting
period on 18(th) May 2023. The exercise price for the options is
34p.
In addition, the Company has also decided to widen share option
participation among its staff to incentivise and retain a broader
group of employees. In total 4,481,501 market priced share options
were granted to 35 staff. The exercise price for these options is
34p. These options will vest in three annual instalments with the
first vesting taking place 24 months after the date of grant and
will fully vest by 1 November 2025.
The notifications below are made in accordance with the
requirements of the Market Abuse Regulations.
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Miles Lewis
------------------------- -------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status Chief Revenue Officer (PDMR)
------------------------- -------------------------------------
b) Initial notification Initial notification
/ amendment
------------------------- -------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------- -------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------- -------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------- -------------------------------------
b) Nature of the Grant of Options
transaction
------------------------- -------------------------------------
c) Price(s) and volume(s) Exercise price 34p, volume 1,066,667
------------------------- -------------------------------------
d) Aggregated information
- Aggregated volume 1,066,667
- Price GBP362,667
------------------------- -------------------------------------
e) Date of the transaction 1 November 2021
------------------------- -------------------------------------
f) Place of the transaction Outside a trading venue
------------------------- -------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Philip Mattimoe
-------------------------- ------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status CTO (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 34p, volume 933,333
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 933,333
- Price GBP317,333
-------------------------- ------------------------------------
e) Date of the transaction 1 November 2021
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
ENDS
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Stephan Beringer, Chief Executive
Officer
David Dorans, Chief Financial
Officer
Nominated Adviser & Broker: Tel: +44 (0)20 7523 8000
Canaccord Genuity Limited
Simon Bridges
Thomas Diehl
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
Notes to Editors
About Mirriad
Mirriad's market-first solution seamlessly integrates with
existing subscription and advertising models, improving the viewer
experience by limiting commercial interruptions whilst delivering
dramatically increased reach and impact for advertisers.
Mirriad currently operates in the US, Europe and China.
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END
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