RNS Number:5607L
Messaging International Plc
06 November 2006


   Messaging International Plc / Market: AIM / Epic: MES / Sector: Technology

6 November 2006

                  Messaging International Plc ('the Company')

                  Web2SMS Launched with Pelephone Youth Brand


Messaging International Plc, the AIM traded provider of innovative messaging
services, has, through its subsidiary TeleMessage Ltd, launched the Web2SMS
service with Pelephone, one of Israel's leading mobile service providers. The
service, which will be branded and offered under the Pelephone youth brand,
allows Pelephone mobile subscribers to send SMS from any site, while browsing
the Internet.

The Web2SMS service adds an SMS Toolbar to the Internet Explorer web browser,
allowing subscribers to send SMS from any site, while using established contact
lists, groups or phone numbers. This Toolbar can be downloaded free of charge
and messages sent are charged to the subscriber's mobile phone bill. Messaging
International will receive a percentage of the revenues received from every
message.


The agreement expands Messaging International's partnership with Pelephone -
earlier this year Pelephone launched the Company's Mail2SMS service to its
customers. Pelephone subscribers can now send SMS messages from the most common
PC programmes, either Mail2SMS from Microsoft Outlook or Outlook Express or
Web2SMS messages from the Internet Explorer Toolbar.


Messaging International Managing Director Guy Levit commented: "Following
Pelephone's successful launch of our Mail2SMS solution, the natural step was to
expand the service to the youth market. The Toolbar and Outlook Express Plug-in
are ideal interfaces for this market segment."


Schraga Mor, Pelephone's VP Content and Services commented: "Being able to
address all mobile market segments from the PC is extremely important and helps
us give an end-to-end solution to our customer base. We are the first operator
in Israel to launch the unique PC to Mobile messaging interfaces and we are
looking forward to launching additional services based on TeleMessage's
innovative technology."


                                    - ENDS -


Contacts:

Guy Levit Messaging International Plc Tel: + 972 3 9225252

Isabel Crossley St Brides Media & Finance Ltd Tel: +44 (0) 20 7242 4477



Notes

Messaging International Plc

Messaging International joined AIM in August 2005 with the objective of becoming
a leading provider in the rapidly growing multimedia messaging market. Its 100%
owned subsidiary, TeleMessage Ltd (www.telemessage.com), provides cross-platform
media messaging management systems and applications. These are designed to
enable PC, browser, mobile phone and wireline telephone users to send, receive
and manage voice messages, email, SMS, IM and MMS across various media
platforms. It supports multiple languages, text to speech conversion, e-mail
notification, unlimited SMS length, and direct reply to SMS capabilities, all
illustrating the uniqueness of the service. The Company has a number of
contracts with major blue chip companies including Rogers Wireless, the largest
wireless provider in Canada.


About Pelephone Communications

Pelephone Communications Ltd is a leading cellular communications provider in
Israel, with 2.3 million subscribers. As the nation's first cellular operator,
Pelephone pioneered Israel's cellular communications revolution, resulting in
one of the world's highest market penetrations of mobile phones. The company has
maintained its leadership position by introducing a leading edge CDMA EVDO
Network. Pelephone offers services to its customers offering a large variety of
targeted and innovative content and services to its subscribers.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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