TIDMTRMR
Tremor International Ltd
21 November 2023
Reach announcement*
21 November 2023
Tremor International Ltd
("Tremor" or the "Company")
Nexxen Launches TV Viewership Audiences in U.K., Expands TV
Intelligence Offering in U.S.
The new and expanded data-driven solutions are designed to
enhance audience targeting across channels
Nexxen, a global, unified advertising technology platform with
deep expertise in video and Connected TV ("CTV"), today announced
the launch of TV Viewership Audiences across the United Kingdom, as
well as the expansion of its broader TV Intelligence offering in
the United States - a suite of targeting, planning and measurement
capabilities, rooted in contextual and exclusive automatic content
recognition ("ACR") data. Both the launch and expansion are the
result of the consolidation and integration of TV targeting and
measurement solutions into the company's Nexxen Discovery platform
and demand-side platform ("DSP").
As consumer preferences evolve and streaming services continue
to gain traction, particularly in the U.K., advertisers must adapt
to effectively reach and engage audiences across linear and
streaming platforms. Built to enable brands to reach and measure
audiences with precision and scale, Nexxen's TV Viewership
Audiences leverages exclusive ACR data to create custom segments
based on linear and streaming behaviours, in line with the
fast-changing media landscape.
It is one of three key pillars within Nexxen's TV Intelligence
offering, which include:
-- TV Planning & Insights - Proprietary planning tools that
help solve the challenge of who to reach and where to reach them
across linear and streaming environments
-- TV Viewership Audiences (also known as TV Activations) -
Robust TV targeting offerings that deliver precise, representative
and scalable reach leveraging TV viewership data, in-content-based
attributes or media adjacency within linear, CTV and over-the-top
("OTT")
-- TV Measurement - A blend of in-house and partner-supported
measurement solutions that tie campaign activation to marketing
goals across linear, CTV and digital
Together, these solutions offer a boon to advertising clients
who want to extend their reach across CTV and digital screens as
well as those who want to understand the impact of their linear and
digital campaigns on key business outcomes (e.g., tune-in, foot
traffic, conversions, actions). TV Planning and Insights and TV
Measurement are both expected to launch in the U.K. in 2024.
"In a world where every screen is a potential touchpoint, Nexxen
is offering the compass and map to navigate the evolving landscape
of TV viewership," said Jessica La Rosa, Vice President, TV
Partnerships and Strategy at Nexxen. "Through our expanded TV
Intelligence solutions and TV Viewership Audiences launch in the
U.K., we're setting a new benchmark for precision and insight in
cross-platform advertising."
About Nexxen
Under the parent Company Tremor International (AIM / NASDAQ:
TRMR), Nexxen empowers advertisers, agencies, publishers and
broadcasters around the world to utilize video and Connected TV in
the ways that are most meaningful to them. Comprised of a
demand-side platform (DSP), supply-side platform (SSP), ad server
and data management platform (DMP), Nexxen delivers a flexible and
unified technology stack with advanced and exclusive data at its
core. Our robust capabilities span discovery, planning, activation,
measurement and optimization - available individually or in
combination - all designed to enable our partners to reach their
goals, no matter how far-reaching or hyper niche they may be. For
more information, visit www.nexxen.com
For further information please contact:
Tremor International Ltd.
PR Contact:
Caroline Smith, Vice President, Communications, Nexxen
csmith@nexxen.com
IR Contact:
Billy Eckert, Vice President of Investor Relations
ir@tremorinternational.com
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
tremorir@kcsa.com
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia
Peter Jacob
Tel: +44 20 7390 0230 or tremor@vigoconsulting.com
Cavendish Capital Markets Ltd.
Jonny Franklin-Adams / Charlie Beeson / George Dollemore
(Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
Forward Looking Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United States Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the TV Viewership Audiences offering and any
benefits thereof, our tech stack, and other products and/or
offerings of Nexxen and any other subsidiaries affiliates. These
statements are neither promises nor guarantees but involve known
and unknown risks, uncertainties and other important factors that
may cause the Nexxen group's actual results, performance or
achievements to be materially different from its expectations
expressed or implied by the forward-looking statements. Nexxen
cautions you not to place undue reliance on these forward-looking
statements. For a more detailed discussion of these factors, and
other factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in Tremor
International's most recent Annual Report on Form 20-F, which was
filed with the U.S. Securities and Exchange Commission
(www.sec.gov) on March 7, 2023. Any forward-looking statements made
by us in this press release speak only as of the date of this press
release, and we do not intend to update these forward-looking
statements after the date of this press release, except as required
by law.
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END
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