TIDMZZZ TIDMMAMA 
 
FORM 38.5(a) 
 
                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS 
                       WITH RECOGNISED INTERMEDIARY STATUS 
                      DEALING IN A CLIENT-SERVING CAPACITY 
                       (Rule 38.5(a) of the Takeover Code) 
 
1.   KEY INFORMATION 
 
Name of exempt principal   Panmure Gordon (UK) 
trader                     Limited 
Company dealt in           Mama Group 
Class of relevant security Ordinary Shares 
to which the dealings 
being disclosed relate 
(Note 1) 
Date of dealing            29th December 2009 
 
 
2.   DEALINGS (Note 2) 
 
(a)  Purchases and sales 
 
Total number of      Highest     Lowest 
securities           price paid  price paid 
purchased            (Note 3)    (Note 3) 
 
 
3,000                5.3p        5.3p 
 
 
 
Total number of  Highest price  Lowest price 
securities       received       received 
sold             (Note 3)       (Note 3) 
 
 
                 5.7p           5.7p 
87,056 
 
 
 
(b)  Derivatives transactions (other than options) 
 
Product    Long/sho  Number of     Price per 
name,      rt        securities    unit 
e.g. CFD   (Note 4)  (Note 5)      (Note 3) 
 
 
 
 
 
(c)  Options transactions in respect of existing securities 
 
(i)  Writing, selling, purchasing or varying 
 
 Produ Writin  Numbe  Exerc Type,   Expi Option 
 ct    g,      r of   ise   e.g.    ry   moneypaid/r 
 name, sellin  secur  price Americ  date eceived 
 e.g   g,      ities        an,          per unit 
 call  purcha  to           Europe       (Note 3) 
 optio sing,   which        an 
 n     varyin  the          etc. 
       g etc   optio 
               n 
               relat 
               es 
               (Note 
               5) 
 
 
 
 
(ii) Exercising 
 
 Product      Number of          Exercise price 
 name, e.g.   securities         per unit 
 call option                     (Note 3) 
 
 
 
 
 
 
 
3.   OTHER INFORMATION 
 
Agreements, arrangements or understandings relating to options or derivatives 
 
 
Full details of any agreement, arrangement or understanding between the person 
disclosing and any other person relating to the voting rights of any relevant 
securities under any option referred to on this form or relating to the voting 
rights or future acquisition or disposal of any relevant securities to which any 
derivative referred to on this form is referenced.  If none, this should be 
stated. 
 
.............................................................................. 
 
.............................................................................. 
 
 
 
 Date of disclosure        30th December 2009 
 Contact name              David Langshaw 
 Telephone number          0207 614 8398 
 Name of offeree/offeror   Mama Group Plc 
 with which connected 
 Nature of connection      Broker 
 (Note 6) 
 
 
Notes 
 
The Notes on Form 38.5(a) can be viewed on the Takeover Panel's website at 
www.thetakeoverpanel.org.uk 
 

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