RNS Number:9016S
Ludorum PLC
23 April 2008


23rd April 2008
                                             

                        LUDORUM PLC PRELIMINARY RESULTS

Ludorum plc, an AIM-listed media investment company, today announces its results
for the financial year ended 31 December 2007.

Highlights

  * Chuggington - currently in production for delivery in Autumn 2008.
    Broadcast agreements in place with the BBC, SuperRTL, TF1 and ABC, Australia

  * Learning Curve Brands named as global toy partner for Chuggington

  * Dennis the Menace - Global agreement to represent Dennis and Gnasher

  * Marvo, the Wonder Chicken - Ludorum appointed by D C Thomson & Co Ltd to
    represent all worldwide rights, excluding publishing, for this comic
    character

  * Successful capital raising in October 2007. At 31 December 2007 the
    company had �1.7m of cash

  * Operating loss for year ended 2007 of �1.68m (2006: �1.54m)

  * Disposal of Gong Anime Assets in December 2007


Rob Lawes, Ludorum's Chief Executive Officer said:


"We are delighted with the progress we have made in 2007 and are on track for
revenue generation in fiscal year 2008. We will continue to use our depth of
expertise to develop and manage children's intellectual property assets which we
believe will have global appeal. By creating Chuggington organically, we believe
that we are now well positioned to grow the business. Chuggington seamlessly
integrates television, books and interactive view and play. We believe we are
well positioned in the current market place to deliver real value for our
shareholders."


For further information, contact

Rob Lawes - Chief Executive Officer, Ludorum plc            020 8849 8735
Charlie Caminada - Chief Operating Officer, Ludorum plc


Brunswick                                                   020 7404 5959

Ash Spiegelberg
Claire Gore





Chief Executive's Review

Overview

Ludorum plc is an AIM-listed media investment company. The Group is focused on
creating or acquiring and subsequently exploiting the rights for children's
entertainment properties through both conventional media and new media channels.

In the financial year ended 31 December 2007, the Company has made substantial
progress with the development and launch of its first in-house developed
property Chuggington, a new train-based series and interactive website for 2-6
year olds. The series is in production and has been very well received by
broadcasters and potential partners worldwide. We believe Chuggington has global
appeal and the level of interest received to date gives us confidence that this
property will create material value for our shareholders over the longer term.

The Company also recently announced, subsequent to the year end, our appointment
as global distributor to the iconic DC Thomson & Co Ltd property, Dennis the
Menace, as well as the rights to their Dandy comic character Marvo. To manage
and drive these properties forward we have recently recruited and hired a small,
skilled team based in our London and Chicago offices.

Chuggington

We believe Chuggington represents a new and innovative entertainment property
and provides an opportunity to create substantial long term value for the
Company. We believe Chuggington will be the first global train property to be
launched since Thomas the Tank Engine, which was first published in 1948. The
first series consists of a high quality computer-generated 3D animated series of
52 x 10 minute episodes, 26 x 3 minute interstitials and an interactive on-line
web site. Production is underway, and delivery of the first series is due in the
in autumn of 2008. The total production spend for both Series one and the
on-line site is �4.4m.

The Chuggington series follows the adventures of Wilson, Brewster and Koko,
trainee engines called "Chuggers", each with his own unique personality and
learning style. The series is set in a contemporary world much like our own with
cities, villages and diverse cultures and geography. Entertainment, learning,
sharing and enjoyment are at the heart of Chuggington, and embedded within each
story are important developmental messages centred on social-emotional
development including the appropriate expression of various of life's emotions.
The series deals with an extensive range of destinations to explore and
adventures though which children can benefit from the underlying value of
positive life-learning lessons.

Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a
director and writer of Bob the Builder. The series has been designed by a team
led by Don Toht who has, in the past, been instrumental in the design and
creation of the Thomas & Friends and Bob the Builder toy and play systems.

Chuggington was conceived to seamlessly integrate television, books and
interactive view-and-play. We believe that the on-line component is a crucial
platform for building awareness and interaction as well as offering an enhanced
source of entertainment in the franchise.

Chuggington.com, the interactive site, will allow parents to prioritise the
developmental and learning issues that they believe are important to their
children. The site's Virtual World features will present an immersive and
entertaining world of Chuggington which is both graphically and textually
consistent with the television series. Through quest-based play, users will be
able to enjoy activities based on plot lines and settings taken directly from
the television series. These activities will be created in a modular fashion to
allow us to offer assets to our commercial partners and on the site. Further
information and progress updates are avaialbe at the Chuggington production blog
at www.chuggington.com.

Chuggington was introduced to the international marketplace at the MIPCOM
festival in October 2007 and has been well received by a large number of
broadcasters around the world as evidenced by pre-sale commitments for the
series from leading broadcasters in their respective territories, including the
BBC (UK), Super RTL (Germany), TF1 (France), and ABC (Australia). Following the
April 2008 MIP festival, we continue to see positive global demand for
Chuggington with a number of broadcast deals in Europe, Asia and the Americas
actively under negotiation. Global broadcast is anticipated to commence in
spring 2009 with some regional broadcasts scheduled for earlier dates..

Learning Curve Brands, Inc, a division of RC2 and a leading global toy
manufacturer based in the US, has been granted the master toy licence on a
worldwide basis. Learning Curve plans to develop a substantial global line of
new and innovative toys with both on and off-line applications. Learning Curve
contributes to production costs and will participate in the net profits of the
property.

The Company is currently in the process of concluding key strategic agreements
across home entertainment and publishing revenues and has just started to
receive proposals from other third party licensees across interactive, hard- and
soft-good lines. The Company intends to announce its line up of key strategic
partners at the New York Licensing Show in June 2008.

Dennis the Menace

In January 2008, Ludorum agreed a long-term agency agreement with D C Thomson &
Co. Ltd. to represent global broadcast, home entertainment, consumer product and
new media rights to Dennis and Gnasher, the iconic characters from the Beano
comics which will also be the name given to the television series.

The new series of 52 x 11 minute episodes propels Dennis and Gnasher into the
21st century with a new modern-day look and contemporary storylines. The series,
aimed at five to ten year olds, promises to deliver fun, over-the-top, high
spirited, seat-of-the-pants humour while retaining Dennis's classic
characteristics and it is currently in production for delivery in autumn 2009.
Production is fully funded by D C Thomson & Co. Ltd.

Dennis & Gnasher has thus far been pre-sold to the BBC (who intend to launch the
series in the autumn of 2009) and to the Nine Network in Australia.

Marvo

Marvo the Wonder Chicken is the second property to which Ludorum has been
appointed by D C Thomson & Co. Ltd. to represent all rights, excluding
publishing, worldwide.

Marvo is a series of comedy shorts in the tradition of Looney Tunes and he is
the ultimate "show" chicken. Together with his faithful assistant, Henry, Marvo
attempts to put on the "Greatest Shows on Earth" but everything that can go
wrong does go wrong in a very spectacular way.

52 x 2 minute interstitials are in production for delivery in the autumn of
2008. The shows carry no dialogue as the humour is very visual and this provides
the series with further global appeal. Marvo was launched at MIP in April this
year and was well received. We are engaged in advanced discussions with a number
of major broadcast partners. We believe, due in part to its short running times
and the absence of any language barriers, that Marvo offers several potential
global "new media" opportunities including mobile phone and internet
applications.

Gong Limited

As we explained at the time of Interim Results, we continued during 2007 to
invest in Gong Limited, a subsidiary that was formed in 2006 to distribute anime
content over new media platforms. We believed that the anime genre is
ideally-suited to a variety of new media platforms, but have concluded that Gong
required substantial scale through the acquisition of content and distribution.

Our plan to develop Gong included several acquisitions and joint venture
opportunities in Continental Europe and the USA. However, due to a number of
circumstances, we were unable to complete these transactions and we concluded,
late in the year, that our shareholders' best interests would be served by
Ludorum focusing its management and capital resources on the development and
exploitation of our children's intellectual properties. As a result, an
agreement was reached in December 2007 to sell the anime assets of Gong Limited
for a total cash consideration of Euro190,000. The assets consisted principally
of a number of content agreements and distribution licences for anime content
for exploitation across digital distribution platforms and consequently this
activity is presented as a discontinued operation in the Group's preliminary
results.

Financial Review

Ludorum did not generate any revenues in 2007. Revenues from Chuggington and
Marvo are anticipated to commence in fiscal year 2008 and Dennis the Menace in
2009. Ludorum generated an operating loss in 2007 of �1.68m (�1.54m in the
period to 31 December 2006). The results for 2007 were impacted by a loss on
discontinued operations of �2.88m (�0.456m in the period to 31 December 2006)
from the disposal of the Gong assets and for costs related to aborted
acquisitions and transactions. The total loss for the year, including
discountinued operations, was �4.49m (�1.87m in the period to 31 December 2006).
The underlying administrative expenses, excluding costs attributable to the
Incentive Option Plan, were �1.3m (�1.22m in the period to 31 December 2006).

In October 2007 we completed a capital raising by means of a placing of new
Ordinary Shares at an issue price of 100p per share to raise �3.1 million
(before expenses). The net proceeds of the Placing will be used to fund our
continued growth, including the completion of the production of the first series
of Chuggington and the accompanying on-line program. At the end of the year, the
Company had cash resources of �1.75m (2006: �3.47m). In addition, the Company
has agreed, subject to contract, banking facilities that will help fund future
plans.

Summary

We believe that we can create material capital value for our shareholders by
focussing on the creation, acquisition and representation of children's
intellectual property assets that have global appeal. Our early success with
Chuggington is encouraging and serves to illustrate our strategic aims. We are
looking to be as selective as possible in our investments and are looking to
engage market leading creative teams aligned with a small and dynamic sales and
marketing capability to operate with minimal internal overheads.

The company is placing the appropriate emphasis on being at the forefront of new
media exploitation for its intellectual property assets. Our on-line activities
are an important part of our long-term strategic planning for our properties.
The on-line world of Chuggington.com will have an increasingly important role in
building brand awareness and in delivering enhanced interaction and
entertainment value. Moreover, we believe that it has the potential to unlock
further value in subscription models, fans clubs, download to own and digital
streaming opportunities and that it will serve to link the traditional
activities in broadcast, consumer products, publishing and home entertainment.

Ludorum will continue to develop its own new properties and to explore corporate
acquisition opportunities which we believe will create value for our
shareholders.

Our strong management team has many years' experience of managing and creating
iconic children's properties. With the early success of Chuggington, we are well
positioned in the marketplace and look forward to the future with confidence.



Ludorum plc
Consolidated income statement
for the year ended 31 December 2007                                                UNAUDITED           AUDITED
                                                                                for the year    for the period
                                                                                       ended   from 18 October
                                                                                                       2005 to
                                                                                 31 December       31 December
                                                                                        2007              2006
                                                                      Notes             �000              �000

Continuing operations
Revenue                                                                                    -                 -
Cost of sales                                                                              -                 -

Gross profit                                                                               -                 -

Other income                                                                              60                 -

Costs attributable to                                                                  ( 445 )           ( 322 )
Incentive Option Plan
Other administrative expenses                                                        ( 1,297 )         ( 1,215 )

Total administrative expenses                                                        ( 1,742 )         ( 1,537 )

Operating loss                                                                       ( 1,682 )         ( 1,537 )

Finance costs - bank interest                                                              -               ( 4 )

Finance income - bank interest                                                            79               130

Net finance income                                                                        79               126

Loss before taxation on continuing operations                                        ( 1,603 )         ( 1,411 )

Taxation                                                                  7              ( 1 )             ( 3 )

Loss for the year on continuing operations                                           ( 1,604 )         ( 1,414 )

Loss on discontinued operations                                           3          ( 2,884 )           ( 457 )

Loss for the year                                                         4          ( 4,488 )         ( 1,871 )

Loss per share on continuing operations                                   8            (29.1p)         ( 45.4p )
(basic and diluted)

Loss per share on discontinued operations                                 8            (52.3p)         ( 14.7p )
(basic and diluted)

Loss per share (basic and diluted)                                        8            (81.4p)         ( 60.1p )




Ludorum plc                                      UNAUDITED          AUDITED        UNAUDITED          AUDITED
Consolidated balance sheet as at 31                           Group                             Company
December 2007
                                                      2007             2006             2007             2006
                                   Notes              �000             �000             �000             �000

Assets
Non-current assets
       Investment in              9                      -                -            1,810              399
       subsidiaries
       Property, plant and        10                     6               14                5                8
       equipment
       Intangible                 11                   536               48              536                -
       assets
                                                       542               62            2,351              407

Current assets
       Trade and other            12                   547               59              310               26
       receivables
       Cash and cash              13                 1,750            3,470            1,722            3,466
       equivalents
                                                     2,297            3,529            2,032            3,492

Liabilities
Current liabilities
       Income tax                 14                   ( 1 )            ( 3 )              -                -
       payable
       Trade and other            14                 ( 864 )          ( 462 )          ( 792 )          ( 302 )
       liabilities
                                                     ( 865 )          ( 465 )          ( 792 )          ( 302 )
Net current assets                                   1,432            3,064            1,240            3,190
Non-current
liabilities
       Provisions for             15                  ( 67 )           ( 28 )           ( 67 )           ( 28 )
       liabilities and
       charges
Net assets                                           1,907            3,098            3,524            3,569

Shareholders' equity
       Ordinary                   16                    81               50               81               50
       shares
       Deferred                   16                    50               50               50               50
       shares
       Share premium              17                 7,435            4,575            7,435            4,575
       Other                      18                   700              294              700              294
       reserves
       Retained                   19               ( 6,359 )        ( 1,871 )        ( 4,742 )        ( 1,400 )
       losses
Total shareholders'                                  1,907            3,098            3,524            3,569
equity


Ludorum plc
Statement of changes in shareholders' equity

                                UNAUDITED        UNAUDITED        UNAUDITED        UNAUDITED         UNAUDITED
                                                                                                         Total
    2007                            Share            Share         Retained            Other     shareholders'
                                  capital          premium         earnings         reserves            equity
                                     �000             �000             �000             �000              �000

At 1 January 2007                     100            4,575          ( 1,871 )            294             3,098
Loss for the year                       -                -          ( 4,488 )              -           ( 4,488 )
Charge relating to incentive            -                -                -              406               406
option plan
New shares issued                      31            3,069                -                -             3,100
Costs relating to the issue of          -            ( 209 )              -                -             ( 209 )
shares

At 31 December 2007                   131            7,435        ( 6,359 )              700             1,907

                                  AUDITED          AUDITED          AUDITED          AUDITED           AUDITED
                                                                                                         Total
    2006                            Share            Share         Retained            Other     shareholders'
                                  capital          premium         earnings         reserves            equity
                                     �000             �000             �000             �000              �000

At 18 October 2005                      -                -                -                -                 -
Loss for the period                     -                -          ( 1,871 )              -           ( 1,871 )
Charge relating to incentive            -                -                -              294               294
option plan
New shares issued                     100            4,901                -                -             5,001
Costs relating to the issue of          -            ( 326 )              -                -             ( 326 )
shares

At 31 December 2006                   100            4,575          ( 1,871 )            294             3,098





Ludorum plc
Consolidated cash flow statement                   UNAUDITED          AUDITED         UNAUDITED           AUDITED
for the year ended 31 December 2007                      Group                              Company

                                                for the year   for the period      for the year    for the period
                                                       ended  from 18 October             ended   from 18 October
                                                                      2005 to                             2005 to
                                                 31 December      31 December       31 December       31 December
                                                        2007             2006              2007              2006
                                     Notes              �000             �000              �000              �000

Cash flows from operating
activities
Cash used in operations                 20           ( 4,116 )        ( 1,247 )         ( 2,805 )           ( 927 )
Interest received                                         79              130                79               130
Interest paid                                              -              ( 6 )               -               ( 2 )
Taxation paid                                            ( 3 )              -                 -                 -
Net cash used in operating                           ( 4,040 )        ( 1,123 )         ( 2,726 )           ( 799 )
activities

Cash flows from investing
activities
Investment in subsidiaries                                 -                -           ( 1,411 )           ( 399 )
                                                                                                   
Purchase of property, plant and        10                  -             ( 18 )               -              ( 11 )
equipment
Proceeds of disposal of property, plant                    3                -                 -                 -
and equipment
Investment in                          11              ( 746 )           ( 64 )           ( 536 )               -
intangible assets
Proceeds of disposal of                11                134                -                 -                 -
intangible assets
Net cash used in investing                             ( 609 )           ( 82 )         ( 1,947 )           ( 410 )
activities

Cash flows from financing
activities
Net proceeds from issue of          16,17              2,891            4,675             2,891             4,675
share capital
Net cash generated from                                2,891            4,675             2,891             4,675
financing activities

Net (decrease) / increase in cash and cash           ( 1,758 )          3,470           ( 1,782 )           3,466
equivalents

Cash and cash equivalents at 1          13             3,470                -             3,466                 -
January 2007

Cash and cash equivalents at 31         13             1,712            3,470             1,684             3,466
December 2007





Ludorum plc

Notes to the preliminary results for the year ended 31 December 2007

 1. Accounting policies

The principal accounting policies adopted in the preparation of these
preliminary results are set out below. These policies have been consistently
applied to the whole period presented.

Basis of Preparation

This announcement was approved by the Board of directors on 22 April 2008. The
preliminary results for the year ended 31 December 2007 are unaudited. The
financial information in this announcement does not constitute the Company's
statutory accounts for the year ended 31 December 2006 or 31 December 2007. The
financial information set out in the announcement has been prepared on the basis
of the accounting policies set out below. The financial information for the year
ended 31 December 2006 is derived from the statutory accounts for that year,
which have been delivered to the Registrar of Companies. The auditors reported
on those accounts and their report was unqualified.

Critical accounting estimates and judgments

The Directors consider that the key areas of judgement are the estimation of the
fair value of options granted under the Incentive Option Plan (as explained in
more detail below) as well as the carrying value of intangible assets (in
respect of which no impairment issues have been identified to date).

Basis of consolidation

These preliminary results include the results of the Company and its
subsidiaries.

Foreign currency translation

(1) Functional and presentation currency - Items included in the preliminary
results of each of the Group's entities are measured using the currency of the
primary economic environment in which the entity operates (the 'functional
currency'). The preliminary results are presented in Sterling, which is the
Company's functional and presentation currency.

(2) Transactions and balances - Foreign currency transactions are translated
into the functional currency using the exchange rates prevailing at the dates of
the transactions. Foreign exchange gains and losses resulting from the
settlement of such transactions and from the translation at period end exchange
rates of monetary assets and liabilities denominated in foreign currencies, are
recognised in the income statement.

(3) Group companies - The results and financial position of Group entities that
have a functional currency different from the presentation currency are
translated into the presentation currency as follows:

* assets and liabilities are translated at the closing rate at the date of the
balance sheet;

* income and expenses are translated at average exchange rates.

All resulting exchange differences are recognised as a separate component of
equity.

On consolidation, exchange differences arising from the translation of the net
investment in foreign entities are taken to shareholders' equity. The Group
treats specific inter-company loan balances, which are not intended to be repaid
for the foreseeable future, as part of its net investment.

The principal overseas currencies for the Group are the US Dollar and the Euro.
The average rate for the period against Sterling and the rate at 31 December
2007 for each of these currencies were:

                   Average Rate at 31 December
                                         2007
US Dollar     2.0018                       1.9909
Euro          1.4619                       1.3619

Investment in subsidiaries

Investments in subsidiaries are stated at cost less any provision for
impairment.

Property, plant & equipment

Property, plant and equipment comprises office equipment which is recorded at
purchase cost less depreciation and, when appropriate, provision for impairment.
Depreciation is calculated so as to write off the cost of the assets, less their
estimated residual values, over their expected useful economic lives. Office
equipment is depreciated on a straight-line basis over its estimated useful life
of three years.

Intangible assets

(1)   Development Projects

Costs comprise direct programme costs, which are capitalised up to the date of
first release of the programme, and programme development costs. Costs for
developing programmes are expensed until such time as a pilot is produced and
decision is made to exploit the programme further. Development costs are
transferred to work in progress once a decision is made to proceed with the
programme.

A charge is made to write down the cost of completed programmes over their
useful lives. Completed programmes are expensed based on the ratio of the
current period's net revenues to estimated total net revenues from all sources
on an individual production basis. This charge is included in the income
statement as part of cost of sales.

(2)   Acquired intangible assets

Acquired intangible assets comprise distribution rights and regionalisation
costs. These assets are capitalised on acquisition and amortised over their
estimated useful lives. Distribution rights are amortised on a straight-line
basis over the relevant licence period. Regionalisation costs are amortised on a
straight-line basis over their estimated useful economic lives, generally
estimated to be three years, or, if shorter, over the length of the licence
period of the relevant property.

The carrying value of intangible assets is subject to an impairment review where
there are indicators that impairment may exist. An impairment loss is calculated
by reference to the expected future revenues of the underlying property, taking
account of the cost of such sales, from which the discounted value of future
cash flows relating to the intangible asset is determined and compared to the
carrying value. Any impairment charge is included in the income statement as
part of cost of sales.

Cash and cash equivalents

Cash and cash equivalents comprise cash balances held in current (checking) or
deposit accounts with recognised UK and US banks.

Tax and deferred tax

Taxation is recognised on profits at the weighted-average rate of corporation
tax applicable to small companies of 19.75 per cent (2006: 19 per cent.).

Deferred tax is provided, using the liability method, on all temporary
differences at the balance sheet date between the tax bases of assets and
liabilities and their carrying amounts for financial reporting purposes.

Deferred tax assets are recognised for all deductible temporary differences,
carry-forward of unused tax assets and unused tax losses, to the extent that it
is probable that a taxable profit will be available against which the deductible
temporary differences, and the carry-forward of unused tax assets and unused tax
losses can be utilised. The carrying amount of deferred tax assets is reviewed
at each balance sheet date and reduced to the extent that it is no longer
probable that sufficient taxable profit will be available to allow all or part
of the deferred tax asset to be utilised.

Deferred tax assets and liabilities are measured at the tax rates that are
expected to apply to the year when the asset is realised or the liability is
settled, based on tax rates (and tax laws) that have been enacted or
substantively enacted at the balance sheet date. Deferred tax relating to items
recognised directly in equity is recognised in equity and not in the income
statement.

Trade payables

Trade payables are recognised initially at fair value and subsequently measured
at amortised cost using the effective interest rate method.

Operating leases

Payments relating to operating leases are recognised in the income statement on
a straight-line basis over the lease term. Initial rent deposits are shown as a
debtor in the balance sheet.

Incentive option plan

The Company has granted share options under the Incentive Option Plan which will
result in sharebased payments to optionholders on exercise of the options. The
fair value of these options, which the Company has estimated at the award date
using a Monte Carlo valuation model, is estimated to be �1,500 per option and is
expensed through the income statement over the vesting period of the options.
The principal assumptions used in the valuation are as follows: initial share
price - �1; expected volatility - 40 per cent.; term of option - 5 years; and
risk-free interest rate - 4.75 per cent. As the Company does not have a trading
history, expected volatility has been based on the volatility of a range of
comparable companies over periods equal to the option term. The main feature of
the options taken into account in the valuation is the facility for the number
of shares under option to be enlarged in accordance with the rules of the
Incentive Option Plan.

Share capital

The Company's share capital consists of ordinary shares with a nominal value of
1p each and deferred shares with a nominal value of 99p each. No dividends have
been declared or paid on the ordinary shares. The rights of the deferred shares
to receive dividends or participate in distributions of capital on a winding-up
are so limited as to render the deferred shares of negligible value. The costs
of issuing shares are charged directly to the share premium account.

Pension costs

The Group contributes to defined-contribution (money purchase) private pension
schemes in the UK for the benefit of the executive Directors (with the exception
of Richard Rothkopf). The Group also provides for a defined-contribution pension
scheme for the benefit of its employee in the US.

Contributions are charged to the income statement on the basis of the
contributions payable during the year.

Segmental reporting

The Group's primary reporting format is geographical segments. At this early
stage in its development it does not have a meaningful secondary segment. The
Group's geographical segments are determined by the location of its assets and
operations.

Financial risk

The main risk arising from the Group's financial activities is liquidity risk.
The Group manages this by financing its activities through its cash resources
which are maintained on short-term deposit.

   2    Segmental reporting

The following table presents information regarding the
Group's geographical segments:
                                                                UNAUDITED               UNAUDITED        UNAUDITED    
                                                                       UK                     USA            Total
2007                                                                 �000                    �000             �000     
  

Continuing operations
Total segment revenue                                                   -                     217              217   
less inter-segmental revenue                                            -                   ( 217 )          ( 217 )

Revenue                                                                 -                       -                -
Operating profit /                                                ( 1,696 )                    14          ( 1,682 )
(loss)
Net finance income                                                     79                       -               79
Gross assets                                                        2,582                      21            2,603
Gross liabilities                                                     630                      22              652

Discontinued operations
Revenue                                                                15                       -               15
Operating loss                                                    ( 2,884 )                     -          ( 2,884 )
Gross assets                                                          236                       -              236
Gross liabilities                                                     280                       -              280


                                                                  AUDITED                 AUDITED          AUDITED      
                                                                       UK                     USA            Total
2006                                                                 �000                    �000             �000


Continuing operations
Total segment revenue                                                   -                     100              100
less inter-segmental revenue                                            -                   ( 100 )          ( 100 )
Revenue                                                                 -                       -                -
Operating profit /(loss)                                          ( 1,537 )                     -          ( 1,537 )
Net finance income                                                    126                       -              126
Gross assets                                                        3,498                       4            3,502
Gross liabilities                                                     328                      18              346

Discontinued operations
Revenue                                                                 -                       -                -
Operating loss                                                      ( 455 )                     -            ( 455 )
Finance costs                                                         ( 2 )                     -              ( 2 )
Gross assets                                                           89                       -               89
Gross liabilities                                                     147                       -              147

All material capital expenditure, depreciation and amortisation is within the UK


   3    Discontinued operations

Discontinued operations comprise the business of the acquisition and exploitation of rights in Japanese anime which was 
operated by GONG Limited, a Group subsidiary. In 2007 it was decided to withdraw from this business and, in December 
2007, the anime assets were sold for Euro 190,000. The loss on the sale of �51,000 is included below in administrative 
expenses in 2007. The loss on discontinued operations also includes the costs of aborted acquisitions and transactions
which were incurred by the Group in 2007 in respect of developing the anime business, prior to the decision to
withdraw from the business.

The loss on discontinued operations is  analysed as follows:        UNAUDITED                AUDITED
                                                                 for the year    for the period from
                                                                        ended     18 October 2005 to
                                                                  31 December            31 December         
                                                                         2007                   2006       
                                                                         �000                   �000              

Revenue                                                                    15                      -
    
Cost of sales                                                           ( 285 )                ( 149 )
Administrative expenses                                                 ( 888 )                ( 306 )
Interest payable                                                            -                    ( 2 )
Costs of aborted acquisitions and                                     ( 1,726 )                    -
transactions
Loss on discontinued operations                                       ( 2,884 )                ( 457 )

The cash flows on discontinued operations are summarised below:


Net cash used in operating activities                                 ( 2,803 )                ( 329 )
Net cash used in investing activities                                    ( 73 )                 ( 68 )
Net cash generated from financing activities                            1,282                    399




                                   
 4    Loss for the year                                              UNAUDITED             AUDITED
                                                                  for the year for the period from
                                                                         ended  18 October 2005 to
                                                                   31 December         31 December         
                                                                          2007                2006       
                                                                          �000                �000                   
  

The following items have been included in arriving at the loss for the year:

Staff costs - see Note 6                                                 1,585               1,048
Depreciation of property, plant and equipment                                5                   4
Amortisation of intangible assets                                           73                  16
Loss on disposal of intangible assets                                       51                   -
Operating lease rentals - property, plant and equipment                     73                  53


                                                                          
5    Auditors' remuneration                                          UNAUDITED             AUDITED
                                                                  for the year for the period from
                                                                         ended  18 October 2005 to
                                                                   31 December         31 December         
                                                                          2007                2006       
                                                                          �000                �000   
Audit services
       Fees payable to the Company's auditor for the audit of parent        37                  34
       Company and consolidated accounts 
                                                                        
       Fees payable to the Company's auditor for the                        2                    1         
       audit of subsidiary companies 

Non-audit services
       As reporting accountant on acquisitions                             636                   -
       As reporting accountant on admission to AIM                          -                   72
       All other services                                                   49                  25
       
                                                                           724                 132

  6    Employees and directors                  UNAUDITED          AUDITED         UNAUDITED          AUDITED
                                                        Group                              Company
                                                            for the period                     for the period
Staff costs for the group during the year    for the year  from 18 October      for the year  from 18 October
                                                    ended          2005 to             ended          2005 to
                                              31 December      31 December       31 December      31 December
                                                     2007             2006              2007             2006
                                                     �000             �000              �000             �000        

Wages and salaries                                    914              603               380             498
Social security                                       162               70                39              61
costs
Other pension costs                                    64               53                50              43
                                                    1,140              726               469             602
Costs attributable to the Incentive                   445              322               421             305
Option Plan

                                                    1,585            1,048               890             907

Average number of employees (including                  9                4                 4               3
executive directors)


                                                                     UNAUDITED             AUDITED
                                                                     Group and           Group and
                                                                       Company             Company
                                                                  for the year for the period from 
                                                                         ended  18 October 2005 to
                                                                   31 December         31 December
                                                                          2007                2006
                                                                          �000                �000

Aggregate directors' emoluments                                            527                 456
Emoluments of highest paid director                                        164                 157



   7     Taxation                                                    UNAUDITED             AUDITED
                                                                  for the year for the period from 
                                                                         ended  18 October 2005 to
                                                                   31 December         31 December
                                                                          2007                2006
                                                                          �000                �000
Current tax
         UK taxation                                                         -                   -

         Overseas taxation                                                   4                   3  
         Adjustment to prior years                                         ( 3 )                 -
                                                                             1                   3
Deferred tax                                                                 -                   -

Taxation                                                                     1                   3

The tax assessed for the year differs from the standard rate of corporation tax in the UK. The
differences are explained below:
                                                                                                      
                                                                     UNAUDITED             AUDITED
                                                                  for the year for the period from 
                                                                         ended  18 October 2005 to
                                                                   31 December         31 December
                                                                          2007                2006
                                                                          �000                �000
    
Loss before taxation on continuing operations                          ( 1,603 )           ( 1,411 )
Loss on discontinued operations                                        ( 2,884 )             ( 457 )
Total loss before taxation                                             ( 4,487 )           ( 1,868 )

Loss before taxation multiplied by the weighted-average rate
of UK corporation tax applicable to small companies of                   ( 886 )             ( 355 )
19.75% (2006: 19%)

Effect of:

Overseas taxation                                                            1                   3
Expenses not deductible for tax purposes                                   341                   2
Losses available to carry forward and other timing                         545                 353
differences

Taxation                                                                     1                   3

The unprovided deferred tax asset at 31 December 2007 is estimated to be �898,000 (2006 �353,000) and is in respect of 
trading losses incurred and other timing differences.

  8    Earnings per share

Basic earnings per share is calculated by dividing the earnings attributable to
ordinary shareholders by the weighted average number of ordinary shares
outstanding during the year. Because basic EPS results in a loss per share the
diluted EPS is calculated using the undilutive weighted average number of
shares.



                                 UNAUDITED        UNAUDITED       UNAUDITED
                                      Loss         Weighted       Per-share
                              attributable   average number          amount
                               to ordinary        of shares
                              shareholders
Basic and diluted EPS                 �000                            pence

2007

Loss per share on continuing      ( 1,604 )       5,516,667         (29.1)p
operations

Loss per share on discontinued    ( 2,884 )       5,516,667         (52.3)p
operations

Loss per share                    ( 4,488 )       5,516,667         (81.4)p

2006                              AUDITED           AUDITED         AUDITED

Loss per share on continuing      ( 1,414 )       3,111,706         (45.4)p
operations

Loss per share on discontinued      ( 457 )       3,111,706         (14.7)p
operations

Loss per share                    ( 1,871 )       3,111,706         (60.1)p



    9     Investments                             UNAUDITED         AUDITED
                                                31 December     31 December
          Company                                      2007            2006

At 1 January / date of                                  399               -
incorporation
Additions                                             1,411             399
At 31 December                                        1,810             399




The investments represent long term interest free loans made to
subsidiary companies.

The following subsidiaries are directly owned by Ludorum plc:

Subsidiary                    Date of            Country of      Type of    Holding      Activity
                              incorporation      incorporation   shares

Ludorum Inc.                  12 April 2006      USA            Ordinary    100%        Service company
GONG Limited                  17 May 2006        England &      Ordinary    100%        Rights exploitation
                                                 Wales                              

In January 2008, GONG Limited changed its name to Ludorum Enterprises
Limited.

  10    Property, plant and equipment
                                                                                               Group          Company
                                                                                              Office           Office
                                                                                           equipment        equipment
                                                                                                2007             2006
                                                                                                �000             �000
Cost
At 18 October 2005                                                                                 -                -
Additions                                                                                         18               11
At 31 December 2006 - audited                                                                     18               11
Additions                                                                                          -                -
Disposals                                                                                         (4)               -
At 31 December 2007 - unaudited                                                                   14               11

Accumulated depreciation
At 18 October 2005                                                                                 -                -
Charge for the period                                                                              4                3
At 31 December 2006 -audited                                                                       4                3
Charge for the year                                                                                5                3
Released on disposal                                                                              (1)               -
At 31 December 2007 - unaudited                                                                    8                6

Net book value
At 31 December 2006 -                                                                             14                8
audited
At 31 December 2007 -                                                                              6                5
unaudited

The Company considers at each reporting date whether there is any indication of
impairment of its assets. In the event that impairment is identified, the
carrying amount of the assets is written down immediately to its estimated
recoverable amount.

         11           Intangible assets

                      Group                           Capitalised  Regionalisation         Acquired     Total
                                                       development           costs           rights            
                                                              �000            �000             �000      �000      
Cost
At 18 October 2005                                               -               -                -        -
Additions                                                        -              16               48        64
At 31 December 2006 - audited                                    -              16               48        64
Additions                                                      536               -              210       746
Disposals                                                        -            ( 16 )          ( 258 )   ( 274 )
At 31 December 2007 - unaudited                                536               -                -       536

Accumulated amortisation
At 18 October 2005                                               -               -                -         -
Charge for the period                                            -               6               10         16
At 31 December 2006 - audited                                    -               6               10         16
Charge for the year                                              -               3               70         73
Released on disposal                                             -             ( 9 )           ( 80 )     ( 89 )
At 31 December 2007 - unaudited                                  -               -                -         -

Net book value
At 31 December 2006 -  audited                                   -              10               38         48
At 31 December 2007 - unaudited                                536               -               -         536
                      

Company
                                                                                                                
                                                                  Capitalised
                                                                  development
                                                                         �000
Cost
At 18 October 2005                                                          -                                      
At 31 December 2006 - audited                                               -
Additions                                                                 536
At 31 December 2007 - unaudited                                           536

Accumulated amortisation
At 18 October 2005                                                         -
Charge for the period                                                      -
At 31 December 2006 - audited                                              -                                           

Charge for the year                                                        -
At 31 December 2007 - unaudited                                            -                                            

Net book value
At 31 December 2006 - audited                                              -
At 31 December 2007 - unaudited                                          536



  12   Trade and other                            UNAUDITED     AUDITED         UNAUDITED           AUDITED
       receivables
                                                       Group                          Company
                                                       2007        2006              2007              2006
                                                       �000        �000              �000              �000

Amounts falling due within one
year:

Trade receivables                                       237           -               127                 -
Prepayments and accrued income                           70          32                54                16
UK VAT recoverable                                       59           -                59                 -
French TVA                                              104           -                 -                 -
recoverable
Other receivables                                        77          27                70                10

At 31 December                                          547          59               310                26

                                                  UNAUDITED     AUDITED         UNAUDITED           AUDITED
  13   Cash and cash                                   Group                          Company
       equivalents
                                                       2007        2006              2007              2006
                                                       �000        �000              �000              �000

Cash and cash
equivalents

Cash at bank and in                                      21           4                 -                 -
hand
Short-term bank                                       1,729       3,466             1,722             3,466
deposits

At 31 December                                        1,750       3,470             1,722             3,466


Short-term bank deposits are invested with banks and earn interest at prevailing short-term deposit rates.
The fair value of cash and cash deposits is the same as the carrying value.

Cash, cash equivalents and bank overdrafts include the following for the purposes of the cash flow statement:

                                                    UNAUDITED     AUDITED        UNAUDITED          AUDITED
                                                         Group                         Company
                                                         2007        2006             2007             2006
                                                         �000        �000             �000             �000

Cash and cash                                           1,750       3,470            1,722            3,466
equivalents
Bank overdraft included in trade and other               ( 38 )         -             ( 38 )              -
liabilities

                                                        1,712       3,470            1,684            3,466

   14    Trade and other                            UNAUDITED     AUDITED        UNAUDITED          AUDITED
         liabilities
                                                         Group                         Company
                                                  31 December 31 December      31 December      31 December
                                                         2007        2006             2007             2006
                                                         �000        �000             �000             �000

Bank overdraft                                             38           -               38                -
Trade payables                                            199         104              170               42
Payable to subsidiary                                       -           -              128                -
company
Overseas tax payable                                        1           3                -                -
Social security and                                       118          27               17               20
other taxes
Deferred income                                            32           -               32                -
Accruals                                                  373         317              316              239
Unpaid directors'                                          51           -               51                -
remuneration
Other liabilities                                          53          14               40                1

At 31 December                                            865         465              792              302





  15   Provisions for liabilities and              UNAUDITED     AUDITED         UNAUDITED           AUDITED
       charges
                                                        Group                          Company
                                             Social Security      Social   Social Security   Social Security
                                                                Security
                                                       Costs       Costs             Costs             Costs
                                                        2007        2006              2007              2006
                                                        �000        �000              �000              �000

At 1 January / date of                                    28           -                28                 -
incorporation
Charge                                                    39          28                39                28

At 31 December                                            67          28                67                28

Social security
costs
The Company is providing for the anticipated employer's National Insurance contribution that will arise on
the exercise of awards granted under the 2006 Incentive Option Plan.

  16   Called up share capital
                                                   UNAUDITED     AUDITED         UNAUDITED           AUDITED
       Group and company                                2007        2006              2007              2006
                                                      Number      Number              �000              �000

Authorised
Ordinary shares of 1 pence each                   15,000,000   7,666,667               150                77
Deferred shares of 99 pence each                      50,001      50,001                50                50

At 31 December                                                                         200               127

Issued and
fully-paid
Ordinary shares of 1 pence each                   8,100,001    5,000,001                81                50
Deferred shares of 99 pence each                      50,001      50,001                50                50

At 31 December                                                                         131               100

On 6 November 2007, 3,100,000 ordinary shares of 1 pence each were issued at a price of �1 per share.

  17   Share premium account                                                     UNAUDITED           AUDITED

       Group and company                                                              2007              2006
                                                                                      �000              �000

At 1 January / date of                                                               4,575                 -
incorporation
Premium on shares issued during                                                      3,069             4,901
the year
Costs relating to the issue of                                                       ( 209 )           ( 326 )
shares

At 31 December                                                                       7,435             4,575


18 Other reserves                                                               UNAUDITED           AUDITED
                                                                           Incentive Plan    Incentive Plan
   Group and company                                                            valuation         valuation
                                                                                  reserve           reserve
                                                                                     2007              2006
                                                                                     �000              �000

At 1 January / date of                                                                294                 -
incorporation
Charge relating to the                                                                406               294
incentive option plan

At 31 December                                                                        700               294
            
                                                  UNAUDITED     AUDITED         UNAUDITED           AUDITED
19 Retained losses                                     Group                          Company
                                                       2007        2006              2007              2006
                                                       �000        �000              �000              �000

At 1 January / date of                              ( 1,871 )         -           ( 1,400 )               -
incorporation
Loss for the year                                   ( 4,488 )   ( 1,871 )         ( 3,342 )         ( 1,400 )

At 31 December                                      ( 6,359 )   ( 1,871 )         ( 4,742 )         ( 1,400 )


20 Cash flow from operating activities            UNAUDITED     AUDITED         UNAUDITED           AUDITED
                                                       Group                          Company
                                               for the year     for the      for the year    for the period
                                                      ended period from             ended   from 18 October
                                                             18 October                             2005 to
                                                                2005 to
                                                31 December 31 December       31 December       31 December
                                                       2007        2006              2007              2006
                                                       �000        �000              �000              �000

Continuing
operations
Loss before taxation                                ( 1,603 )   ( 1,411 )         ( 3,342 )         ( 1,400 )
Adjustments for:
Interest payable                                          -           4                 -                 2
Interest receivable                                    ( 79 )     ( 130 )            ( 79 )           ( 130 )
Depreciation of property,                                 4           4                 3                 3
plant and equipment
Amortisation of intangible                                -           -                 -                 -
assets
Charge relating to the                                  406         294               406               294
incentive option plan
Increase in                                              39          28                39                28
provisions
Changes in working                                        -           -                                   -
capital:
Increase in trade and other                           ( 287 )      ( 24 )           ( 284 )            ( 26 )
receivables
Increase in payables                                    207         315               452               302

Cash used in continuing                             ( 1,313 )     ( 920 )         ( 2,805 )           ( 927 )
operations

Discontinued
operations
Loss on discontinued                                ( 2,884 )     ( 457 )               -                 -
operations
Interest payable                                                      2
Depreciation of property,                                 1           -                 -                 -
plant and equipment
Amortisation of intangible                               73          16                 -                 -
assets
Loss on disposal of intangible                           51           -                 -                 -
assets
Increase in trade and other                           ( 201 )      ( 35 )               -                 -
receivables
Increase in payables                                    157         147                 -                 -

Cash used in discontinued                           ( 2,803 )     ( 327 )
operations

Total cash used in operations                       ( 4,116 )   ( 1,247 )         ( 2,805 )           ( 927 )


  21   Operating lease
       commitments
                                                                                 UNAUDITED          AUDITED
       Group and Company                                                              2007             2006
                                                                                      �000             �000

Commitments under non-cancellable operating leases expiring:

Commitments under non-cancellable operating
leases expiring:
Within one year                                                                          5               33

The Company has entered into a short-term non-cancellable operating lease on its head
office in Chiswick, London and an office in Paris.

  22   Related party transactions

During the year, a group company rented an office from a company controlled by a director of the company.
The rent paid during the year was �6,000 (2006: �4,500).

Included in other liabilities at the year end is �44,908 owed equally to Robert Lawes and Charles
Caminada, directors of the Company, in respect of unpaid remuneration (2006 �nil). A further �5,748 has
been included in other liabilities in respect of the employer's National
Insurance payable on this remuneration (2006 �nil).


     23       Commitments

The Company has entered into an agreement with a toy manufacturer under the terms of which the toy
manufacturer will fund 50% of the production cost of the Company's animated series "Chuggington" in
return for which it has a global master toy licence and the right to participate in the net profit of
the property. The agreed budget for the production of the first series of 52 episodes is $6.6 million
(�3.3 million) and it is expected that all the episodes will be completed by the end of 2008.

The Company has entered into an agreement with Shanghai Motion Magic Digital Entertainment Inc ("Motion
Magic") under the terms of which Motion Magic will provide animation and editing services for the
production of Chuggington. Under the terms of the agreement, Motion Magic is to deliver 52 episodes
prior to 31 October 2008 for which the Company is committed to pay a total of RMB 18.9 million (�1.24
million) in instalments over the period of production. As at 31 December 2007, the Company had paid
�370,000 and �870,000 remained outstanding. Under the terms of the agreement with the toy manufacturer
described above, 50% of the amounts paid and payable to Motion Magic has been or will be refunded to the
Company by the toy manufacturer.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
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