RNS Number:2161G
Ludorum PLC
23 October 2007


Ludorum PLC
Notification of interests in shares
Ludorum plc announces that it has received the following notification from 
Ruffer LLP pursuant to the Disclosure and Transparency Rules.

Simon Pearce
Director
020 8849 8744

TR-1 : NOTIFICATION OF MAJOR INTERESTS IN SHARES

----------------------------------   
1. Identity of the issuer or the underlying issuer of existing shares to which   
voting rights are attached:        

Ludorum Plc

2. Reason for the notification (yes/no):

An acquisition or disposal of voting rights

                   Yes

An acquisition or disposal of financial instruments which may result in the 
acquisition of shares already issued to which voting rights are attached   

An event changing the breakdown of voting rights
                           
Other (please specify):
  
3. Full name of person(s) subject to the notification obligation:   

                   Ruffer LLP

4. Full name of shareholder(s) (if different from 3.):

5. Date of the transaction (and date on which the threshold is crossed or 
reached if different):                        
 
                   17-Oct-07

6. Date on which issuer notified:     

                   22-Oct-07

7. Threshold(s) that is/are crossed or reached:    

                   Moved from 9% to 11%

-----------------------------------------------------
8. Notified details

-----------------------------------------------------
A: Voting rights attached to shares
-----------------------------------------------------
             --------------                           --------------------------------
Class/type   Situation previous to the triggering     Resulting situation after the triggering transaction
of shares    transaction
             -------          --------                -------          -------------            ---------------
if possible  Number of Shares Number of Voting Rights Number of Shares Number of voting rights  Percentage of voting
using the    -------          --------                -------                                   rights
ISIN CODE
                                                                       --------  -------        --------  ---------
                                                                       Direct    Indirect       Direct    Indirect
                                                                       --------  -------        --------  ---------
 ----------- --------         --------                --------         --------  -------        --------  ---------

GB00B0ZH1L34 483,000          483,000                 568,000          568,000        -           11.36
             483,000          483,000                 568,000          568,000        -           11.36
 ----------- --------         --------                --------         --------  -------        --------  ---------

------------------------------------------------------
B: Financial Instruments
------------------------------------------------------
Resulting situation after the triggering transaction
------------------------------------------------------
Type of financial instrument  Expiration date         Exercise/conversion period No. of voting rights     Percentage
------------------            --------                / date                     that may be acquired (if of voting
                                                      -------------              the instrument is        rights
                                                                                 exercised/converted)     ---------
                                                                                 --------------


 
-----------------------------                         -------------            ---------------
Total (A+B)                                           Number of voting rights  Percentage of voting rights
-----------------------------                         -------------            ---------------
                                                      568,000                  11.36
-----------------------------                         -------------            ---------------


------------------------------------------------------
9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:
------------------------------------------------------
n/a
------------------------------------------------------
-----------------------------------                        ---------------------
Proxy Voting:                                                       n/a
-----------------------------------                        ---------------------
10. Name of the proxy holder:
-----------------------------------                        ---------------------
11. Number of voting rights proxy holder will cease to hold:
-----------------------------------                        ---------------------
12. Date on which proxy holder will cease to hold voting rights:
-----------------------------------                        ---------------------
-----------------------------------                        ---------------------
13. Additional information:                                         None
-----------------------------------                        ---------------------
14. Contact name:                               Louise Ellis, Compliance Officer
-----------------------------------                        ---------------------
15. Contact
telephone
number:                                                            020 7963 8146
-----------------------------------                        ---------------------

For notes on how to complete form TR-1, please see the FSA website.
------------------------------------------------------
Annex to Notification Of Major Interests In Shares (Note: Annex should only be 
submitted to the FSA, not the issuer.)
------------------------------------------------------
------------------------------------------------------
A: Identity of the person or legal entity subject to the notification obligation
------------------------------------------------------
                                                       -------------------------
Full name (including legal form of legal entities)                  Ruffer LLP
-----------------------------                          -------------------------
Contact address (registered office for legal entities)       80 Victoria Street,
                                                             London SW1E 5JL
-----------------------------                         --------------------------
Phone number &
email                                                              020 7963 8146
                                                             lellis@ruffer.co.uk
-----------------------------                         --------------------------
Other useful information (at least legal representative for legal      
persons)                Louise Ellis, Compliance Officer
--------------------------                         -----------------------------
------------------------------------------------------
B: Identity of the notifier, if applicable
------------------------------------------------------
                                                      --------------------------
Full name                                                           Ruffer LLP
-----------------------------                         --------------------------
Contact address                                              80 Victoria Street,
                                                             London SW1E 5JL
-----------------------------                         --------------------------
Phone number &
email                                                              020 7963 8146
                                                             lellis@ruffer.co.uk
-----------------------------                         --------------------------
Other useful information (e.g. functional relationship with the person 
or legal entity subject to the notification obligation)  
Louise Ellis, Compliance Officer
--------------------------

------------------------------------------------------
C: Additional information
------------------------------------------------------
Our last TR-1 disclosure was on 30 January 2007, when we held 9.66% of voting 
rights. The purchase of 85,000 shares on 17 October 2007 has increased our 
voting rights to 11.36%.
------------------------------------------------------






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            The company news service from the London Stock Exchange

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