Johnston Press PLC Launch of Innovative Digital Advertising Platform (3873X)
November 19 2014 - 2:00AM
UK Regulatory
TIDMJPR
RNS Number : 3873X
Johnston Press PLC
19 November 2014
For immediate release 19 November 2014
JOHNSTON PRESS PLC
("Johnston Press" or "the Group")
Launch of Innovative Digital Advertising Platform
Johnston Press, a leading UK based local media group, is
delighted to announce today the launch of an innovative digital
advertising platform, 1XL, together with Local World, Newsquest and
the majority of the UK's independent local media businesses. The
launch represents another important strategic development for
Johnston Press, enhancing the Group's ability to deliver its
digital growth strategy.
The platform will, for the first time, provide national brands
with local media advertising coverage across the UK via a single
sales point. Bringing together over 800 websites, 1XL will enable
advertisers to reach over 17.5m monthly unique users* nationwide,
more monthly unique users than any single commercial UK national
news media website and similar in scale to digital advertising
platforms such as AOL and MSN.
Under the terms of the collaboration, selected digital
advertising inventory will be marketed via a dedicated media sales
team at Mediaforce, the largest independently owned media sales
company in the UK. The platform will optimise audience targeting
and maximise the performance of advertising campaigns by drawing on
data from all of the participating media groups, third party data,
semantic and contextual targeting capabilities. It will also enable
advertising to be served around the most relevant and engaging
content, underpinned by Mediaforce's geo-demographic analysis and
insight.
The industry partners believe a single sales point combining the
strength and scale of local media to give advertisers unprecedented
digital reach across the UK is a highly compelling advertising
proposition. Industry research confirms the effectiveness of
advertising on local newspaper websites, indicating that local
newspaper websites are 71% more relevant to their local area than
any other websites (including Google)**.
Ashley Highfield, Chief Executive Officer of Johnston Press,
commented:
"Digital innovation is at the heart of Johnston Press' strategy
for growth and we are excited to be helping to launch this
partnership. 1XL should accelerate the growth of our digital
revenues and therefore our tipping point, where digital revenue
growth overtakes print revenue declines.
Local media is increasingly becoming one of the most powerful,
relevant and trusted ways to connect with a local audience. The 1XL
collaboration gives advertisers and their agencies, for the first
time, the ability to scale their campaigns through 'mass
localisation' and, as such, it is a significant step forward for
local media publishers. We're delighted to be partnering with Local
World, Newsquest and the independents to help deliver this.
We look forward to working with our partners to deliver the
benefits of advertising on local newspaper websites on a nationwide
scale."
* Source: comScore has provided an estimated audience figure for
the 1XL network based on preliminary data. Note that comScore
reports unique users, i.e. individual users, rather than the
industry practice of reporting unique browsers, i.e. individual
devices, which is the measure Johnston Press uses.
** Source: Local Media Works' Consumer Catalyst Research
2013
For further information please contact:
Johnston Press via Buchanan
Ashley Highfield, Chief Executive Officer
Jane Muirhead, Group Head of PR
Buchanan 020 7466 5000
Richard Oldworth / Sophie McNulty /
Jason Day
www.buchanan.uk.com
Website: www.1xl.co.uk
Notes to Editors
The full list of titles to be available can be found at:
www.1xl.co.uk/about.php
This information is provided by RNS
The company news service from the London Stock Exchange
END
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