LONDON, September 22, 2010 /PRNewswire/ -- Inspired
Gaming Group (Inspired), the Server-Based Gaming (SBG) specialist
recently acquired and refinanced by leading London private equity firm Vitruvian Partners,
today reports that its customers are showing the most growth and
highest incomes of all UK bookmarkers.
Recent financial results from two of the leading UK bookmakers,
William Hill and Paddy Power, both
named Inspired's 'Storm' cabinet as a key driver for growth. At
William Hill, gaming machines gross win was up by 11% and
Paddy Power saw FOBT revenues
increase by 14%.
"We have proven that our Open Server-Based Gaming(TM) approach,
which supports the widest range of top content from Inspired and
third-party developers, increases machine revenue across all
gambling markets, but it is great to see such solid results within
the UK betting industry - for both major players and the
independent bookmakers which have recently seen 12-15% growth,"
says Martin Lucas, MD of Inspired's
LBO division.
"The UK betting industry is pretty crowded and Inspired is proud
to have the most compelling and competitive offer. The recent
financial results show the impact that the right gaming technology
can have on the bottom line. It's not just our HD Gaming(TM)
cabinet or the wide range of content that has such a big effect on
machine income; Inspired's analytics and revenue management teams
have been working closely with our customers to analyse and segment
play across the estate, creating menus and stakes that best suit
the customer at any given time. This intelligence is what our
competitors lack."
The Inspired team will be at the forthcoming BOS tradeshow on
7th October in Wolverhampton and
will be launching a highly competitive pricing structure for new
independent customers, across Inspired's comprehensive range of
cabinets.
For sales please contact:
Lee Newman at Inspired
Tel: +44(0)7973-808947
E: Lee.Newman@ingg.com
About Inspired Gaming Group Inspired Gaming Group is the leading
supplier worldwide of Server-Based Gaming (SBG) solutions for a
range of gaming markets, including casino, bingo and sports
betting. Inspired was recently acquired and refinanced by leading
London private equity firm
Vitruvian Partners and is focused on growing its international
footprint. Key customers include major gaming companies such as
Sisal, Codere, William Hill, Ladbrokes, Betfred, Gala Coral Group
and Bet365.
http://www.inspiredgaminggroup.com
http://www.vitruvianpartners.com
For further information please contact:
Simon Matthews
Speed
Simon.Matthews@speedcommunications.com