Bullish US Jobs Report Breathes Life Into Hotel Stocks
August 07 2009 - 12:03PM
Dow Jones News
A better-than-expected monthly jobs report Friday was a
much-need piece of good news for the nation's embattled lodging
industry.
Hotel stocks rose sharply after the Labor Department reported
that U.S. job losses tapered off in July while the unemployment
rate surprisingly fell to 9.4%, providing further evidence that the
U.S. recession is nearing an end. An improving employment
environment could promote more consumer spending, leisure and
business travel.
Marriott International (MAR) rose 5.8% to $23.79 in recent
trading while Starwood Hotels & Resorts Worldwide, Inc. (HOT)
gained 8.42% to $28.33. Host Hotels & Resorts (HST) rose 7% to
$10.66.
Nonfarm payrolls declined 247,000 in July, the Labor Department
said Friday, the smallest drop since last August and below the
275,000 decline economists in a Dow Jones Newswires survey had
expected. The report is "definitely a positive (for the) hotel
business simply because if more people have jobs there is a greater
propensity to spend on either business travel or leisure travel,"
said FBR Capital Markets lodging analyst C. Patrick Scholes in a
report.
He noted that the hotel jobs data also came in slightly better
than expected given the toll the brutal economic downturn has taken
on the industry. Indeed, in leisure and hospitality accommodation
9,000 jobs were added in July from the month prior.
All types of hotels - from budget to luxury - have been cutting
costs, including work force reductions, as tumbling occupancy and
room rates have left some hotel companies without enough cash to
cover expenses. Time-shares, a former industry profit center, are
also suffering.
The lodging industry is also the commercial real estate market's
most distressed sector, with only $1.2 billion in significant sales
in the first half of the year, marking an 85% drop from the same
period last year, according to a new report by Real Capital
Analytics.
"Although sales of apartments and industrial properties
increased from Q1 to Q2 and office sales have recently started to
pop, hotel acquisitions continue to slide," the report said.
Underscoring the malaise, the $1.2 billion of volume in the
first half of 2009 was a paltry sum compared with the $4.7 billion
monthly average in 2006 and 2007, Real Capital's data showed.
-By A.D. Pruitt, Dow Jones Newswires; 212-416-2197;
angela.pruitt@dowjones.com