Admission to AIM

RNS Number:5455I
HipCricket, Inc.
27 November 2007

27th November 2007

HipCricket Admission to AIM

HipCricket Inc. ("HipCricket" or the "Company", AIM: HIP), a mobile marketing
company providing software and services that connect consumers with leading
broadcasters and brands, announces the first day of trading in its shares of
common stock with a par value of US$0.01 each ("Ordinary Shares") on AIM.

The listing follows a Placing of 3,162,037 Ordinary Shares (the "Placing
Shares") at #2.62 per share raising #8.3 million, giving the Company a market
capitalisation on Admission of #75.3 million. The Placing will fund organic
growth in the short to medium term and will provide access to the capital
markets to finance current and future expansion in U.S. markets. Collins
Stewart is acting as both Nominated Adviser and Broker to the Company.

Placing Statistics

Placing price 262p
Number of new Ordinary Shares to be issued pursuant to the Placing 3,162,037
Number of Ordinary Shares in issue on Admission 28,729,214
Placing Shares as a percentage of the enlarged issued share capital 11%
Gross proceeds of the Placing #8.3 million
Estimated net proceeds of the Placing #7.1 million
Market capitalisation of the Company on Admission at the Placing price #75.3 million

Business Overview

HipCricket is a mobile marketing business whose technology enables its clients
to interact directly and in real time with consumers via mobile telephone
wireless data services. The Company currently operates in the USA where its core
clients are broadcasters, primarily radio and television stations such as Clear
Channel, Fox and NBC, as well as high profile brands such as Hershey's and
Staples.

The Company drives client revenues by providing new income streams, increased
station revenues and frequency of campaigns, therefore increasing listenership,
viewership and loyalty by tapping into the behaviours and interests of more than
136 million Americans.

The HipCricket system has been designed to be user-friendly so that even
non-technical users can easily manage, measure, and control their marketing
campaigns. In addition to providing the technical tools to allow marketing to
mobile phones, HipCricket offers clients creative marketing ideas, the
interpretation of programme results, support and training, drawing on the
Company's experience of over 16,000 mobile marketing campaigns, including a
recent program for Clear Channel Los Angeles that created new business with a
major coffee retailer.

The business was founded in 2004 and has grown rapidly in recent years. The
current client base includes over 140 radio and television stations plus a
number of internationally recognised brand clients.

Ivan Braiker, CEO of HipCricket, commented, "The additional funding puts us in
an excellent position to capitalize on the increasing opportunities ahead of us,
providing a strong base to grow the Company organically and also fund expansion
in US markets. Our AIM listing will significantly enhance our ability to serve
our existing UK investors. HipCricket is a young, dynamic, mobile marketing
company with accomplished senior management, a leading software system that
provides measurability, flexibility and simplicity, and a marketing-centric
strategy for market penetration. With the US mobile marketing industry forcast
to grow to around $11.1 billion by 2011, HipCricket is well positioned in this
fast growing market."

The Board of HipCricket comprises five Directors, with a range of skill sets,
but particularly an expertise in growing entrepreneurial media and marketing
companies, and developing organizations on the public market. The Company's
experienced management team includes Ivan Braiker, a well-known figure within
the U.S. broadcasting industry. He is joined on the Board by Joseph L.
Schocken, who has played a pivotal role in the development of numerous
significant enterprises and William Paterson-Brown, the Executive Chairman of a
FTSE AIM UK 50 quoted company. William Weston Bray and Michael Mogelgaard
complement the rest of the Board with their extensive marketing and advertising
experience.

For further information, please contact:

HipCricket, Inc. Jeff Hasen + 1 425 460 5357
Collins Stewart Europe Limited Tim Mickley +44 (0)20 7523 8000
John Peat
Parkgreen Communications Justine Howarth +44 (0)20 7851 7480
Bex Sanders-Hewett

NOTES TO EDITORS:

Directors

The Board of Directors comprises 5 Directors, as follows:

Ivan Braiker, Chief Executive Officer, aged 56 - Ivan is a nationally recognised
radio broadcasting authority, having been named "Trendsetter of the Year" by
Billboard Magazine, and is a regular speaker at National Association of
Broadcasters and Radio Advertising Bureau events. His 30-year broadcast career
began as an account executive with a CBS TV affiliate in Las Vegas before
becoming a co-owner and operator of a radio station there. In 1976, Ivan was
asked to head Belo Broadcasting Radio Division, where he distinguished himself
as one of that company's most successful and youngest major market General
Managers. He later served as President and co-Founder of Satellite Music
Network, the first radio network to distribute live 24 hour programming via
satellite. Ivan has successfully grown numerous start-ups, including founding
and then growing Olympia Broadcasting, one of the first publicly held radio
groups, from a single station to a 15-station group with a presence in eight key
markets. He was later co-Founder and President of New Northwest Broadcasters,
where he built a chain of more than 40 stations.

Joseph L. Schocken, Non-Executive Chairman, aged 61 - Joe is the founder and
President of Broadmark Capital, LLC and its predecessor, Broadmark Capital
Corporation. Prior to forming Broadmark Capital Corporation in 1987, Joe was a
partner in several private investment banking firms, including a small New York
Stock Exchange member firm where Joe managed the Corporate Finance and Real
Estate departments. As an investor, board member and mentor, Joe has played a
pivotal role in the development of numerous significant enterprises. Three
notable examples include Bennett Environmental (AMEX: BEL), Optiva (acquired by
Phillips) and Universal Access, Inc. (NASDAQ: UAXS). In each case, Joe was
closely involved in the development of a capital formation strategy that
positioned the company for growth and served as an influential advisor to
management. Joe is a member of the National Advisory Board of the Democratic
National Committee. Joe is an honours graduate of the University of Washington
and holds an MBA from Harvard University.

William Paterson-Brown, Non-Executive Director, aged 42 - Willy is the Executive
Chairman of Accsys Technologies plc, a FTSE AIM UK 50 quoted company. He is also
a Director of Asia IT Capital Investments Ltd., focussing on the financial
structure of investments and aiding the company with equity investments and
strategic partnerships. William has a BA from the University of Durham.

William Weston Bray, III, Non-Executive Director, aged 54 - William is a
nationally recognised brand marketing expert with a strong history of successful
entrepreneurial ventures. His 30-year marketing career began with brand
management stints with Kraft General Foods and then Pepsi-Cola International
where he served as Director of Marketing. He then left to set up and manage the
International Consulting Practice at Marketing Corporation of America as a
Partner. In 1988, he left to co-found his first company, Market Growth
Resources, Inc. (MGR), a retail and promotional marketing company. In 1990, he
co-founded his second company, Smart-Demo, Inc., which he sold to Time Warner in
1993. Having built MGR to one of the top marketing services companies in the
USA, he successfully sold the company to True North Communications in 1995. Over
the next five years he consolidated all of True North's marketing services
companies under the Marketing Drive Worldwide brand, of which he was CEO.
Stepping down in 2001 as a consequence of the True North acquisition by
Interpublic Group, William left a marketing company billing over $900 million
with 750 employees spread across 43 offices around the world. A co-founder of
HipCricket, William currently runs Wes Bray & Associates, a senior level
marketing & strategy consultancy.

William has a B.A. in International Relations from Yale University and an M.B.A.
in Marketing & International Relations from Harvard University.

Michael Mogelgaard, Non-Executive Director, aged 62 - Michael was an account
executive at McCann Erickson for five years before starting Mogelgaard and
Associates, a Northwest Advertising Agency which won numerous awards for close
to fifteen years. Mogelgaard and Associates was then acquired by Evans Group, a
West Coast advertising agency with eight offices, where Michael served as
Executive Creative Director for nine years. Evans Group was acquired by the
international agency Publicis headquartered in Paris. After his contract
expired, Michael spent the next year working on an internet start up called
Safari Dog. He now spends his time between several residences and consults on a
limited basis.

Members of the senior management team:

Ivan Braiker - Chief Executive Officer

A founding partner, Ivan has been named "Trendsetter of the Year" by Billboard
Magazine, and is a regular speaker at National Association of Broadcasting and
Radio Advertising Bureau events. He has headed Belo Broadcasting's radio
division, Satellite Music Network, Olympia Broadcasting and New Northwest
Broadcasters.

Eric Harber - President & Chief Operating Officer

With extensive mobile experience, Eric brings a proven record of building,
launching and growing products, services and companies. Eric's leadership with
Qpass|Amdocs, Motricity, Accenture, Nortel and Citigroup has won him a
reputation for driving revenue growth, achieving operational objectives,
building high-performance teams and managing change in dynamic environments.

Graham Knowles - Director of Sales

A founding partner, Graham has been in broadcasting for more than 25 years. He
has been in sales, marketing, and management, serving clients on four
continents.

Iain Simms - Chief Technology Officer

Another founding partner, Iain became a CTO at 26 years old. In 2003, he was
behind one of the first true cross carrier texting initiatives for NBC's "Access
Hollywood".

Tom Virgin - Chief Financial Officer

A former small private company "CFO of the Year", Tom brings more than 28 years
of financial management experience covering large and small company
environments, including Seafirst Bank (now Bank of America).

Jeff Hasen - Chief Marketing Officer

A mobile, agency and brand veteran, Jeff recently guided InfoSpace to No. 20 on
Wired's list of most innovative companies on Earth. His brand experience
includes Nestle, the Olympic Games and Symantec. He was president of two
marketing firms.

Significant Shareholders

Ordinary Shares % of issued share % of diluted* share % of fully diluted+
on Admission capital on capital on share capital on
Admission Admission Admission

William Weston Bray III 1,514,339 5.27% 4.98% 4.50%
James W. Hood 1,271,482 4.43% 4.18% 3.78%
Broadmark Capital, LLC 1,108,721 3.86% 3.64% 3.30%
Graham Knowles 1,094,085++ 3.81% 3.60% 3.25%
Tranceka, LLC 1,057,358 3.68% 3.47% 3.14%
Ivan Braiker 863,596 3.01% 2.84% 2.57%

* assuming exercise of all outstanding options over 1,702,500 Ordinary
Shares

+ assuming exercise of options over all 4,900,000 Ordinary Shares the
subject of the Company's stock option pool

++ includes 613,946 Ordinary Shares held by Media MTM Pty Ltd, a company
controlled by Graham Knowles

This information is provided by RNS
The company news service from the London Stock Exchange
END

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