TIDMGMG 
 
RNS Number : 3634H 
Game Group PLC 
18 February 2010 
 
 
TR-1: Notifications of Major Interests in Shares 
 
1. Identity of the issuer or the underlying issuer of existing shares to which 
    voting rights are attached: 
 
GAME Group Plc 
 
2. Reason for the notification 
(please place an X inside the appropriate bracket/s): 
 
An acquisition or disposal of voting rights: (  X  ) 
 
An acquisition or disposal of financial instruments which may result in the 
acquisition of shares already issued to which voting rights are attached: ( 
) 
 
An event changing the breakdown of voting rights: (     ) 
 
Other (please specify) : (     ) 
 
3. Full name of person(s) subject to notification obligation: 
 
TIAA-CREF Investment Management, LLC on behalf of the accounts listed in Exhibit 
B 
 
4. Full name of shareholder(s) (if different from 3) :  See number 3 
 
 
5. Date of transaction (and date on which the threshold is crossed or reached if 
different): 
 
15 February 2010 
 
6. Date on which issuer notified: 
 
     17 February 2010 
 
7. Threshold(s) that is/are crossed or reached: 
 
     3% 
 
8. Notified Details: 
 
A: Voting rights attached to shares 
 
+--------------+-----------+-----------+ 
| Class/type   |      Situation        | 
| of shares    |    previous to the    | 
| if           |      triggering       | 
| possible     |      transaction      | 
| use ISIN     |       Below 3%        | 
| CODE         |                       | 
+--------------+-----------------------+ 
|              | Number    | Number    | 
|              | of        | of        | 
|              | shares    | voting    | 
|              |           | rights    | 
+--------------+-----------+-----------+ 
| GB0007360158 | 9,739,112 | 9,739,112 | 
+--------------+-----------+-----------+ 
 
 
+--------------+------------+------------+----------+--------+----------+ 
|              |        Resulting situation after the triggering        | 
|              |                  transaction Above 3%                  | 
+--------------+--------------------------------------------------------+ 
| Class/type   | Number     | Number of             | % of voting       | 
| of shares    | of         | voting rights         | rights            | 
| if           | shares     |                       |                   | 
| possible     |            |                       |                   | 
| use ISIN     |            |                       |                   | 
| CODE         |            |                       |                   | 
+--------------+------------+-----------------------+-------------------+ 
|              |            | Direct     | Indirect | Direct | Indirect | 
+--------------+------------+------------+----------+--------+----------+ 
| GB0007360158 | 10,639,112 | 10,639,112 |          | 3.07%  |          | 
+--------------+------------+------------+----------+--------+----------+ 
 
B: Financial Instruments 
Resulting situation after the triggering transaction 
 
+------------+------------+-------------+-------------+----------+ 
| Type       | Expiration | Exercise/   | No. of      | % of     | 
| of         | Date       | Conversion  | voting      | voting   | 
| Financial  |            | period/date | rights      | rights   | 
| instrument |            |             | that may be |          | 
|            |            |             | acquired    |          | 
|            |            |             | (if the     |          | 
|            |            |             | instrument  |          | 
|            |            |             | exercised/  |          | 
|            |            |             | converted)  |          | 
+------------+------------+-------------+-------------+----------+ 
| N/A        | N/A        | N/A         | N/A         | N/A      | 
+------------+------------+-------------+-------------+----------+ 
 
Total (A+B) 
+------------+--------+ 
| Number     | % of   | 
| of         | voting | 
| voting     | rights | 
| rights     |        | 
+------------+--------+ 
| 10,639,112 | 3.07%  | 
+------------+--------+ 
 
9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable : 
 
The College Retirement Equities Fund ("CREF") hereby informs you that on 
February 15, 2010, CREF bought 900,000 shares of GAME Group Plc, bringing its 
total holdings in your company to 10,639,112 shares.  CREF owns these shares 
through two of its investment accounts, the Global Equities Account and the 
Stock Account.  It is our understanding the total voting shares outstanding of 
GAME Group Plc are 346,634,548 bringing CREF's ownership in your company to a 
3.07% level. 
 
For your information, CREF is a US-based investment company, which is registered 
with the Securities and Exchange Commission ("SEC").  CREF has multiple 
investment accounts, each with separate investment objectives and policies.  All 
assets in the accounts are beneficially owned by CREF, and all the accounts are 
managed by TIAA-CREF Investment Management, LLC, an SEC registered investment 
adviser. 
 
Proxy Voting: 
 
10. Name of proxy holder: 
 
Equitable Nominees Limited 
 
11. Number of voting rights proxy holder will cease to hold: 
 
N/A 
 
12. Date on which proxy holder will cease to hold voting rights: 
 
N/A 
 
13. Additional information: 
 
None 
 
14. Contact name: 
 
Michael Albert 
 
15. Contact telephone number: 
 
001-212-490-9000 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit A 
 
                                    TIAA-CREF 
                      Summary of Holdings of Game Group Plc 
                  Between February 15, 2010 - February 16, 2010 
 
+--------------------+-----------+-----------+------------+ 
|          TIAA-CREFF Investment Management plc           | 
+---------------------------------------------------------+ 
|                    |   CREF    |   CREF    |   Total    | 
|                    |  Global   |  Stock    |  Holdings  | 
|                    | Equities  |  Account  |    CREF    | 
|                    |  Account  |           |            | 
+--------------------+-----------+-----------+------------+ 
| Holdings as of     |1,840,000  | 7,899,112 | 9,739,112  | 
| February 15, 2010  |           |           |            | 
|                    |    -      |   900,000 |  900,000   | 
| Transaction as of  |           |           |            | 
| February 15, 2010  |           |           |            | 
|                    |           |           |            | 
+--------------------+-----------+-----------+------------+ 
| Holdings as of     | 1,840,000 | 8,799,112 | 10,639,112 | 
| February 16, 2010  |           |           |            | 
+--------------------+-----------+-----------+------------+ 
 
 
 
+----------------+---------------+ 
|    Aggregate Holdings as of    | 
|       February 16, 2010        | 
+--------------------------------+ 
| Total Shares   |    10,639,112 | 
| Held           |               | 
+----------------+---------------+ 
 
 
+----------------+---------------+ 
|  Voting Shares Outstanding as  | 
|      of February 16, 2010      | 
+--------------------------------+ 
| Total Voting   |   346,634,548 | 
| Shares         |               | 
+----------------+---------------+ 
 
 
+----------------+---------------+ 
|     Total Percentage Held      | 
+--------------------------------+ 
| February 15,   |         2.81% | 
| 2010           |         3.07% | 
| February 16,   |               | 
| 2010           |               | 
+----------------+---------------+ 
 
 
Exhibit B 
 
TIAA-CREF Investment Management, LLC 
 
College Retirement Equities Fund ("CREF") * 
·      CREF Stock Account 
·      CREF Global Equities Account 
 
* Registered Investment Company 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 HOLEVLFFBLFFBBV 
 

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