TIDMGMG 
 
RNS Number : 9544U 
Game Group PLC 
02 July 2009 
 
 
 
2 July 2009 
 
 
 
GAME GROUP PLC ("GAME") 
ANNUAL GENERAL MEETING: TRADING UPDATE TO 27 JUNE 2009 
 
 
Peter Lewis, the Chairman of GAME, Europe's leading specialist retailer of 
pc and video games products, has made the following statement in advance of the 
company's Annual General Meeting at 10.00am today. 
 
 
Trading Update 
 
 
"I am pleased to report that GAME continues to perform in line with our 
expectations. 
 
 
For the first 21 weeks to 27 June 2009, total Group sales were down by 9.1%. 
Like for like (lfl) Group sales for the same period were down by 15.4%.  In the 
UK and Ireland, total sales were down by 12.4% and lfl sales were down by 15.8%. 
In our International business, total sales were down by 1.1% and lfl sales were 
down by 14.4%. 
 
 
These lfl results are in line with expectations given the very strong sales in 
the comparative period (+25.0% lfl) in 2008, which included unprecedented 
software releases such as Mario Kart, Wii Fit and Grand Theft Auto (GTA) IV. 
 
 
We have seen good gross margin growth due to higher margin software and 
accessory sales being a larger part of the sales mix and our preowned 
proposition continuing to perform well. 
 
Our sales performance to date, together with our gross margin increases and 
continued cost focus, means that we expect to deliver first half profits before 
tax and non-recurring costs in line with plan at between GBP13m and 
GBP16m (2008/09: GBP36.4m).  The profit performance last half year was 
exceptional and this half year should be viewed in the context of our seasonal 
business, when customarily all Group profits are made in the second half. 
 
 
Integration 
 
 
The integration of our GAME and Gamestation businesses is progressing well and 
remains in line with the planned timetable. We expect the two brands to share 
the same operating and distribution platform by September 2009. 
 
 
We remain confident of generating synergies of around GBP16m this 
year 
(2008/09: GBP10m).  The non-recurring costs of the integration will be 
in the region of GBP6.5m this year and the capital costs will be approximately 
GBP5m. 
  Capital Expenditure and store portfolio 
 
 
In the year to date, we have opened a net 25 stores bringing the existing 
portfolio to 1,367 stores (Note 1). We plan to open up to 50 to 60 additional 
stores before the key Christmas trading period. The majority of the store 
openings will be in our International business. 
 
 
We are continuing to invest in our multi-channel proposition, both in the UK and 
Internationally.  This will allow us to enhance the online customer shopping 
experience and continue the growth we have experienced in our eCommerce 
business. 
 
 
Our capital expenditure for the year is estimated to be between GBP30m and 
GBP35m (2008/09: GBP55m) excluding capital costs relating to the integration of 
Gamestation. 
 
 
The Board 
 
 
As previously announced, Ben White will today be appointed to the Board as Group 
Finance Director following the resignation of David Thomas.  I am very pleased 
to welcome Ben to the Board. His range of experience and knowledge of GAME will 
be an asset to the business. 
 
 
Outlook 
 
 
To date, the first half performance in all our markets has been in line with our 
expectations. We have maintained or improved market share in each of our 
territories, and we remain focussed on providing the best service and value for 
our customers through our unrivalled specialist retail proposition. 
 
 
Whilst we remain mindful of the significant challenges in the wider economic 
environment, our full year performance will be driven by the increased ownership 
of consoles which will increase demand for software. 
 
 
The installed base of third generation hardware continues to grow, albeit at 
a slower rate than last year. (Note 2). In the UK the ownership of third 
generation hardware rose by 54% in the 12 months to June 2009. 
 
 
The second half software line up is very encouraging with strong titles such as 
Wii Fit Plus, DJ Hero, Mario and Sonic at the Winter Olympics, Professor Layton 
and Pandora's Box, Assassins Creed 2, Forza Motorsport 3, Singstar: Take That 
and Halo ODST, along with the annual sequels to bestsellers including Call of 
Duty Modern Warfare 2, FIFA 2010, Pro Evolution Soccer 2010, Need for Speed and 
Splinter Cell.  We expect our preowned business to continue to grow as consumers 
focus increasingly on value for money. 
 
 
In line with previous guidance we anticipate that, as higher margin new and 
preowned software increases within the overall sales mix, the Group gross margin 
for the year to 31 January 2010 will improve by 150 to 175 basis points (Note 
3). 
With the benefits from the GAME and Gamestation integration, good cost control 
disciplines, the continued strength of preowned and online sales, the growing 
installed base of hardware and the strong software line up, the Board remains 
confident in the outlook for the year to 31 January 2010." 
 
 
- ends - 
 
 
Enquiries 
 
 
The GAME Group plc:                                           +44 (0)1256 784566 
Lisa Morgan, Group Chief Executive 
Ben White, Group Finance Director 
Simon Soffe, Head of Group Communications 
www.gamegroup.plc.uk 
 
 
Brunswick:                                                         +44 (0)20 
7404 5959 
Jonathan Glass 
Nina Coad 
Oliver Hughes 
 
 
Notes: 
 
1. Store portfolio 
+-------------------------------+------------+-------------------+-------------------+ 
|                               |            | 27 June 2009      | 31 January 2009   | 
+-------------------------------+------------+-------------------+-------------------+ 
|                               |            | Number            | Number            | 
+-------------------------------+------------+-------------------+-------------------+ 
| Company owned and concessions |            |                   |                   | 
+-------------------------------+------------+-------------------+-------------------+ 
| UK and Ireland                |            | 444               | 443               | 
| - GAME                        |            | 254               | 253               | 
| - Gamestation                 |            |                   |                   | 
+-------------------------------+------------+-------------------+-------------------+ 
| Total UK and Ireland          |            | 698               | 696               | 
+-------------------------------+------------+-------------------+-------------------+ 
| France                        |            | 198               | 192               | 
+-------------------------------+------------+-------------------+-------------------+ 
| Iberia                        |            | 270               | 258               | 
+-------------------------------+------------+-------------------+-------------------+ 
| Scandinavia                   |            | 67                | 66                | 
+-------------------------------+------------+-------------------+-------------------+ 
| Czech Republic                |            | 21                | 22                | 
+-------------------------------+------------+-------------------+-------------------+ 
| Total Continental Europe      |            | 556               | 538               | 
+-------------------------------+------------+-------------------+-------------------+ 
| Australia                     |            | 107               | 101               | 
+-------------------------------+------------+-------------------+-------------------+ 
| Total International           |            | 663               | 639               | 
+-------------------------------+------------+-------------------+-------------------+ 
| Total owned and concessions   |            | 1,361             | 1,335             | 
+-------------------------------+------------+-------------------+-------------------+ 
| Franchises                    |            |                   |                   | 
+-------------------------------+------------+-------------------+-------------------+ 
| France                        |            | -                 | 1                 | 
+-------------------------------+------------+-------------------+-------------------+ 
| Iberia                        |            | 5                 | 5                 | 
+-------------------------------+------------+-------------------+-------------------+ 
| Australia                     |            | 1                 | 1                 | 
+-------------------------------+------------+-------------------+-------------------+ 
| Total franchises              |            | 6                 | 7                 | 
+-------------------------------+------------+-------------------+-------------------+ 
| Total operational outlets     |            | 1,367             | 1,342             | 
+-------------------------------+------------+-------------------+-------------------+ 
 
 
 
 
2. UK Installed Base (units, million) 
+-----------+------+---------+---------+---------+---------+---------+---------+ 
|           | Wii  |  NDS    |  DSi    |  PS3    |  PSP    |  XB360  |  Total  | 
+-----------+------+---------+---------+---------+---------+---------+---------+ 
| 27 Jun 09 | 5.4  |  9.1    |  0.3    |  2.2    |  3.3    |  3.9    |  24.2   | 
+-----------+------+---------+---------+---------+---------+---------+---------+ 
| 31 Jan 09 | 5.1  |  9.0    |         |  1.9    |  3.2    |  3.3    |  22.5   | 
+-----------+------+---------+---------+---------+---------+---------+---------+ 
| 28 Jun 08 | 3.1  |  6.4    |         |  1.3    |  2.8    |  2.2    |  15.8   | 
+-----------+------+---------+---------+---------+---------+---------+---------+ 
| 02 Feb 08 | 2.2  |  5.5    |         |  1.0    |  2.7    |  1.9    |  13.3   | 
+-----------+------+---------+---------+---------+---------+---------+---------+ 
Source: GfK ChartTrack (www.chart-track.co.uk) 
 
 
 
 
3. Group gross margin for the 6 months to 31 July 2008 was 27.0% and for the 12 
months to 31 January 2009 was 26.2% 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 AGMMGGGNVMMGLZM 
 

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