EXP Expomedia Grp

RNS Number:4049G
Expomedia Group PLC
26 October 2007

                                                                 26 OCTOBER 2007



                              EXPOMEDIA GROUP PLC
                         ("Expomedia" or the "Company")


                                  ACQUISITION

           Leading brand in parenting exhibitions in Germany acquired


Expomedia, the AIM quoted media group with interests in exhibitions,
conferences, venue management and related publishing, is pleased to announce the
acquisition of a series of German consumer exhibitions, "BABYWELT" - the leading
brand in parenting exhibitions in Germany, for an undisclosed amount.

The brand has been acquired from Messewelten, a subsidiary of Messe Berlin, by
G+J Expomedia Events ("GJ EME"), the Hamburg-based joint venture operation
between Expomedia and Gruner + Jahr AG & Co KG ("G+J"), Europe's leading
magazine publisher.

Key Points

*  Turnover of BABYWELT events in 2006 was Euro1.2 million;
*  Bookings for BABYWELT events for 2007 are currently 50% ahead of the same 
   period last year;
*  The acquired events will now be organised by GJ EME, with BABYWELT events 
   planned for the major cities of Hamburg, Essen, Cologne, Berlin, Munich and 
   Stuttgart;
*  The acquisition of BABYWELT underlines GJ EME's strategy of running consumer 
   shows within market segments dominated by G+J publications. G+J's Parenting 
   Magazine Group "Eltern" has a total of 10 titles throughout all market 
   sectors, a strong online presence and a successful merchandising range and 
   is by far the leader in this market, with a share of over 30%;
*  GJ EME intends to create various sponsorship opportunities for the 
   advertisers and partners of "Eltern" and it is expected that attendance at 
   the events will increase dramatically under new ownership with extensive 
   support from all G+J publications; and
*  BABYWELT complements Expomedia's strategy of acquiring leading and topical 
   exhibitions.


Opportunity

With 4.4 million babies and children under 6 years old, and a total market value
for healthcare, food and fashion of nearly Euro5 billion, Germany is Europe's
leading market in this sector. The increase in age at which parents now have
children, coupled with the dramatic increase in the average income of parents
with babies over the past 10 years, also means that the fastest growing segments
in this industry are luxury products and brands in all areas. This profile fits
perfectly with the readership of G+J women's magazines.

The BABYWELT shows cover the entire scope of baby related products including
nutrition, healthcare and fashion. It is Germany's leading brand for consumer
shows in this sector, bringing together smaller, local retailers, institutions
and suppliers with major national and international brands.

Today's news marks Expomedia's 4th acquisition in the current financial year.

Mark Shashoua, Chief Executive of Expomedia, commented: "I am delighted to add
this series of events to our German portfolio.  This acquisition is part of our
continued strategy to focus on events where G+J has the largest media presence.
With this acquisition, GJ EME now becomes the market leader for specialised
consumer shows in Germany in a second industry sector, following the successful
rollout of the food events "EAT'n STYLE"."


                                    --ENDS--


Enquiries:

Expomedia Group Plc                                Tel: 020 8386 0070
Mark Shashoua
Darra Comyn

Charles Stanley Securities (Nominated Adviser)     Tel: 020 7149 6000
Mark Taylor
Freddy Crossley

Bishopsgate Communications Ltd.                    Tel: 020 7562 3350
Dominic Barretto
Sophie Davis



Notes to Editors

Expomedia Group plc is an international, pro-sumer media group with interests in
exhibitions, conferences, venue management and related publishing. Expomedia's
aim is to acquire, develop and then clone events into its core territories, many
of which are in partnership with some of the world's leading media groups.
Expomedia currently concentrates on its core territories of Poland, Russia,
India, UK, Germany and Hungary and has licensed its brands into Croatia, France,
Spain and Serbia.  Expomedia Group has publishing interests through its
subsidiary Mash Media Group Ltd, publishers of Exhibition Bulletin, Exhibition
News, Exhibition World and Conference News amongst others.


For more details visit: www.expomediagroup.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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