SEMA Show 2006 and DEMA Show 2006 set to maximize attendee experience TORONTO, Oct. 25 /PRNewswire-FirstCall/ -- Watt International today announced that it will be launching its Retailer Resource Center (RRC) concept at two major industry events: the SEMA Show 2006 in Las Vegas, and the DEMA Show 2006 in Orlando, this November. The concept was developed in response to a growing demand by retail focused trade show attendees for a more educational and resource rich environment, and was designed as a place where significant emphasis will be placed on "best business practices" along side resources designed to elevate the retail and customer experience. "We wanted to create a common 'shopping space' on the show floor where, each year, we could bring or share the best retail resources and expertise," said Mr Brian Dyches, Vice President of Consumer and Market Strategy at Watt. "The RRC is truly an invaluable information center for those who don't know about the myriad of choices at their disposal". The Specialty Equipment Market Association (SEMA) has signed up with Watt to provide their Store of the Future concept featuring the RRC for the next three years. ""The Store of the Future is a new feature at the 2006 SEMA Show", said Faith Barnese, Vice President of Membership & Councils at SEMA. "One of the growing needs of the automotive community is to provide tools for retailers to be more successful. Our attendees are excited that SEMA has added the specific educational programming and consulting services to our annual event." DEMA signed up with Watt to provide the RRC at their 2006 show. "DEMA's RRC is place where our attendees can visit to get smart, practical advice as well as great store design & marketing ideas," said Nicole Russell, Customer Acquisition Project Manager at the Diving Equipment & Marketing Association. "The concept will add value to the attendee experience which is imperative as it becomes increasingly difficult for people to take time away from work to attend industry events". The Retailer Resource Center package offered by Watt International incorporates an interactive museum-like showcase where attendees can learn and see examples of products relating to key themes in merchandising and store design such as lighting, fixtures, flooring, technology, ceiling treatments, branding and signage. Watt also provides mini-seminars within the RRC area, conducts one-on-one business audits, and provides attendees with a take home resource binder. SEMA Show 2006 will run from October 31 - November 3 at the Las Vegas Convention Center in Las Vegas, Nevada. DEMA show 2006 will run from November 8-11 in South Halls A and B at the Orange County Convention Center in Orlando, Florida. DEMA's Retailer Resource Center managed by Watt International can be found in the 1600 aisle of the DEMA Show floor. About Watt Watt International Inc. (http://www.wattinternational.com/) is one of the world's largest strategy and design consultancies, with offices in North America, the United Kingdom and Europe. Watt has applied its strategies to drive client profitability in more than two-dozen industries, spanning 35 countries. Watt is a member of the Envoy Group of Companies (NASDAQ:ECGI/TSE:NASDAQ:ECG). About SEMA The SEMA Show, the annual showcase of technology, trends and products for the $34 billion automotive accessories industry, will be held October 31-November 3, 2006 at the Las Vegas Convention Center from 9 a.m. to 5 p.m. Tuesday through Thursday and 9 a.m. to 4 p.m. Friday. This year's exclusive event, open only to verified industry professionals and media, will feature more than 2,000 exhibitors in over one million square feet of space. More than 100,000 trade professionals are expected to attend this year to walk through the 11 market-based sections and view the anticipated 1,400 never-before seen products that will be displayed in the New Products Showcase. Online registration and additional information about the SEMA Show is available at http://www.semashow.com/, or by contacting ConvExx Show Management at or 702/450-7662, ext. 118. SEMA, the Specialty Equipment Market Association founded in 1963, represents the $34 billion specialty automotive industry of 6,817 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit http://www.sema.org/ and http://www.enjoythedrive.com/. About DEMA DEMA Show 2006 is a trade event open only to industry professionals and is produced by the Diving Equipment & Marketing Association (DEMA), and managed on its behalf by National Trade Productions, Inc. (NTP). DEMA is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,200 members, this non-profit, global organization promotes scuba diving through many initiatives including consumer awareness programs, media campaigns and sponsorship of the DEMA Show. For more information on DEMA call 858-616-6408 or visit http://www.dema.org/. For more information about DEMA Show 2006 visit http://www.demashow.com/. Companies that would like to exhibit at the Show can contact Christine von Steiger at 1-800-687-7469 x 207 (U.S. only), 703-706-8207 or . To find out about sponsorship opportunities contact Tom Markusson at 1-800-687-7469 x 206 (U.S. only), 703-706-8206 or . Media Contact: Lisa Blau/Candice Kimmel, Adams Unlimited, (212) 956-5900, , DATASOURCE: Watt International CONTACT: Katie McGeachie, Marketing Manager - PR & Communications, (416) 364-9384 x291

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