EBT Ebt Mobile

RNS Number:4711B
EBT Mobile China PLC
03 August 2007



For immediate release                                              3 August 2007

                              EBT Mobile China plc
                        ("EBT Mobile" or the "Company")

                                 Trading Update
                                        
EBT Mobile, a leading China-based retail chain selling mobile phones and related
products and services, announces an update on its trading performance.

Compared to its competitors, EBT Mobile's business has performed well in what is
the largest mobile phone market in the world. Substantial progress has been made
since the start of the year. The number of stores has grown from 190 to 238 in
the first half of 2007, and at the end of June EBT opened the first of its 7 new
stores within hypermarkets operated by Tesco Hymall, Tesco plc's vehicle for
expansion into China. Relationships with key handset manufacturers, major
retailers and China Mobile remain strong, reflecting EBT's core partnership
strategy of "Win with Winners" (3W), which remains unchanged.

The number of new stores to be opened by the end of 2007 remains broadly on
target but the timing for opening some new stores in the second half is expected
to be delayed because of partner-oriented issues which are not related to EBT's
performance. In addition, the current lack of new handset model releases by some
major manufacturers into the Chinese market is impacting average unit prices and
margins. As a result, management currently expects revenues to be circa 10%
below market expectations for the year ended 31 December 2007 and that the
Company will make a modest loss for the full year. Further information of the
Company's progress will be provided when EBT Mobile reports its interim results
on 22 August 2007.


For more information contact:
Terry Garrett / Stephanie Badjonat / John Moriarty
Weber Shandwick Financial                                          020 7067 0700

Aubrey Powell / Giles Stewart
Panmure Gordon (Broking) Limited                                   020 7459 3600





                      This information is provided by RNS
            The company news service from the London Stock Exchange

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