Trading Update
April 28 2008 - 3:01AM
UK Regulatory
RNS Number:1928T
Digital Marketing Group PLC
28 April 2008
Date: 28 April 2008
On behalf of: Digital Marketing Group plc ("the Company" or "the Group")
Embargoed until: 0700hrs
Digital Marketing Group plc
Trading Update
Digital Marketing Group plc (AIM: DIGI), the digital direct marketing
specialist, is pleased to announce that it will report profit before tax ahead
of market expectations for the year ended 31 March 2008. This is partially
driven by the success of its strategy to promote cross referrals across the
Group's businesses.
The Company has had a strong start to 2008 with significant new business wins,
nomination for industry awards and growing recognition in the market.
* New business wins from clients that include Mothercare, Woolworths, Canterbury
of New Zealand, Kaupthing Edge, CrossCountry Trains, Taptu, Canvas Holidays
and Monilink amongst others.
* Graphico nominated for 'Agency of the Year' at the prestigious Revolution
Awards in addition to winning the 'UK's Best Website' award for
www.slicethepie.com (March 2008).
* Inbox nominated in the 'Technology and Telecoms' category at the Revolution
Awards for their multi-award winning Logitech campaign (March 2008).
* Graphico awarded an Honoree WEBBY award, the leading international award
honoring excellence on the Internet, for the music industry website
www.slicethepie.com (April 2008).
* Exhibition debut at this year's International Direct Marketing Fair (IDMF)
from 29th April to 1st May at Earls Court, London, showcasing its
'Digital Brain' product.
The Board is extremely pleased with the continued progress of the Group and
remains confident that it can sustain high levels of organic growth in 2008/09.
The Group will announce Preliminary Results for the year ended 31 March 2008 on
2 July 2008.
- Ends -
Enquiries:
Digital Marketing Group plc www.digitalmarketinggroup.co.uk
Ben Langdon, Chief Executive via Redleaf Communications
Redleaf Communications
Emma Kane/Paul Dulieu/Tom Newman Tel: 020 7822 0200
Cenkos Securities
Ivonne Cantu Tel: 0207 397 8900
Notes to Editors:
* Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006,
employs over 550 people and has a market capitalisation of over #50m.
* Digital Marketing Group is a digital communications group that uses the
principles of direct marketing to inform everything that it does.
* Digital Marketing Group is not a marketing services group. It is a
specialist in digital communications and underpins its expertise with some
of the best direct and data marketing people in the UK.
* Digital Marketing Group is the 4th biggest digital marketing business in
the UK (Campaign Magazine 2007).
* The Group believes that the boundaries between digital and direct
marketing are now blurred and that "Good digital marketing is good direct
marketing".
* At the heart of the company is Digital Brain - a process which enables
the real time integration of "digital, direct and data". This helps create
unique contact strategies for each individual based on their historical data
and real time interactions regardless of channel.
Digital Marketing Group's development strategy consists of three key elements:
* "buy and build" - through the acquisition of a number of well run and
profitable businesses with complementary skills in digital direct marketing;
* "organic growth" - driven by the inherent growth within the acquired
businesses and the application of a group business development programme; and
* the creation of new businesses from within the existing talents and
resources of the group.
Each of Digital Marketing Group's seven businesses operates within one of its
three business segments:
1. Online Marketing and Media
* Graphico - a full service creative digital agency nominated for "2007
Agency of the Year" by Revolution magazine with skills in mobile marketing.
Graphico has a team of 70 people and is a member of the Direct Marketing
Association and Mobile Data Association. Further information is available
at: www.graphico.co.uk
* Inbox Digital - plans, creates and manages end-to-end digital marketing
campaigns. Further information is available at: www.inbox.co.uk
* Hyperlaunch - an award winning digital creative marketing agency,
specialising in the media and entertainment sector. Further information is
available at: www.hyperlaunch.com
* Cheeze - one of Europe's leading digital response agencies and the UK's fifth
largest search marketing specialist. Further information is available at:
www.cheeze.com
2. Data
* Jaywing - a leading UK data services specialist providing both online and
offline data and information services. Further information is available at:
www.jaywing.com
3. Direct Marketing
* HSM - combines outbound telemarketing, with digital and data marketing.
Further information is available at: www.hsm.co.uk
* Dig for Fire - the largest direct marketing agency operating exclusively
outside London. Further information is available at: www.digforfire.co.uk
Publication quality photographs are available via Redleaf Communications.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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