TIDMCLTV 
 
RNS Number : 6554G 
Cellcast plc 
04 February 2010 
 

 
 
4 February 2010 
                           Associate company results 
 
           Cellcast Asia posts 400% revenue growth and record profits 
 
 Strong endorsement of Cellcast plc's proprietary technology and business model 
 
Cellcast plc (AIM: CLTV), the interactive digital broadcaster, today announces 
that Cellcast Asia (its associate company of which it owns 37.5%) delivered 
revenues of US$6,409,000 in the second half of 2009, a 400% increase on the same 
period in 2008.  Cellcast Asia anticipates that it will  record second half 
profits of just over US$2,000,000. 
 
Commenting on the interim results, Cellcast Asia CEO, Pankaj Thakar said: "Our 
rapid growth in 2009 is the result of several factors. The mobile market in 
India is delivering extraordinary opportunities for resourceful companies. We 
have fine-tuned existing programming, expanded distribution and launched new 
formats that have succeeded beyond expectations. We are now seeing the benefits 
of the expertise and focussed understanding of consumer needs that we have built 
up over the last few years". 
 
The exponential growth of the Indian mobile market continues, with a record 19 
million new subscribers in the month of December 2009 alone. India now boasts 
525 million mobile subscribers - up 51.4% from December 2008, with continued 
room for growth as penetration stands at just 40%. Pankaj Thakar said: "Whilst 
our costs are fixed, more and more people are able to interact with our 
programmes every month, significantly increasing response rates and driving 
margin growth". 
 
Pankaj Thakar continued: "Cellcast Asia is benefiting from the strategic support 
of both mobile operators and broadcasters. Network operators see the services as 
a way to increase ARPU in an increasingly competitive environment, with 
traditional voice and data yields declining as a result of market expansion and 
price competition. For broadcasters, who face increasing competition in a tough 
competitive advertising environment, our services frequently generate yields 
that exceed those available from spot advertising". 
 
Cellcast Asia forecasts continued growth through 2010, with increased 
distribution on the national DTH platform and greater penetration in regional 
markets as Hindi production expands into local languages such as Urdu and Tamil. 
 
Andrew Wilson, CEO of Cellcast plc ,commented: "Coming on top of the Red Herring 
award that named Cellcast Asia as one of the 100 best private technology 
companies in the world, the 2009 performance is a further endorsement of 
Cellcast plc's business model, its proprietary technology, and the group's 
proven ability to exploit significant participation TV revenue opportunities in 
the fast growing Asian market." 
 
 
 
For further information: 
+------------------------------------+------------------------+ 
| Cellcast plc                       |                        | 
+------------------------------------+------------------------+ 
| Andrew Wilson, CEO                 |   Tel: +44 (0) 20 7190 | 
|                                    |                   0300 | 
+------------------------------------+------------------------+ 
| andrew@cellcast.tv                 |        www.cellcast.tv | 
+------------------------------------+------------------------+ 
 
+------------------------------------+------------------------+ 
| Allenby Capital Limited            |                        | 
+------------------------------------+------------------------+ 
| Nick Naylor                        |   Tel: +44 (0) 20 3328 | 
|                                    |                   5656 | 
+------------------------------------+------------------------+ 
| n.naylor@allenbycapital.com        | www.allenbycapital.com | 
+------------------------------------+------------------------+ 
 
 
+------------------------------------+------------------------+ 
| Threadneedle Communications        |                        | 
+------------------------------------+------------------------+ 
| Graham Herring / Robyn McConnachie |   Tel: +44 (0) 20 7653 | 
|                                    |                   9850 | 
+------------------------------------+------------------------+ 
|                                    |                        | 
+------------------------------------+------------------------+ 
 
 
About Cellcast Asia 
 
Cellcast Asia is the leading participation TV broadcaster in the Indian 
subcontinent. The company was an early entrant and innovator in the interactive 
TV services business and has developed unique multi-platform expertise which 
spans format inception, development, production and broadcasting in combination 
with a billing platform built on a unique network of technical and commercial 
relationships with mobile and fixed line operators across the region. 
 
About Red Herring 
 
Red Herring (www.redherring.com) is a global media company which unites the 
world's best high technology innovators, venture investors and business decision 
makers in a variety of forums: a leading innovation magazine, an online daily 
technology news service, technology newsletters and major events for technology 
leaders around the globe. Red Herring provides an insider's access to the global 
innovation economy, featuring unparalleled insights on the emerging technologies 
driving the economy. 
 
About Cellcast PLC 
 
Cellcast plc (AIM: CLTV) provides interactive mobile content for today's dynamic 
multi-platform digital entertainment sector. Cellcast's services enable 
broadcasters, content developers, media ventures, 3G services and mobile 
networks to profit from the convergence of television, IT and 
telecommunications. The company develops, aggregates, and distributes a 
portfolio of mobile and participation TV applications and produces live 
interactive pay-to-play programming matching the needs of broadcasters. The 
company distributes its programmes on various channels and platforms, including 
BSKYB, Freeview and Freesat in the United Kingdom, and across the Middle East 
and India through its associate companies Cellcast ME and Cellcast Asia 
Holdings. 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 MSCGMGGZRFVGGZM 
 

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