CLTV Cellcast Plc

RNS Number:2594R
Cellcast plc
14 February 2007




Press Release                                                   14 February 2007



                                  Cellcast plc
                         ("Cellcast" or "the Company")





               Loan Facility, Conversion to Equity and Placing



Cellcast plc (AIM:CLTV), the global interactive digital broadcaster, announces
that it has drawn down a further #200,000 of its #1million convertible loan
facility with Headstart Funds ("Headstart") (the "Headstart Facility") in order
to fund working capital.



Headstart has today issued a conversion notice in respect of the #225,000
convertible redeemable loan notes issued to them in respect of the #225,000
drawdown by the Company under the Headstart Facility on 26 January 2007.  In the
conversion notice Headstart has directed that the 3,571,428 shares issued
pursuant to that notice (the "Conversion Shares") be issued and placed with an
investor at 6.3p per share (who will subscribe a total of #225,000 for the
Conversion Shares).



Application has been made to The London Stock Exchange for the Conversion
Shares, which will rank pari passu with the existing shares in issue, to be
admitted to AIM, and admission is expected to become effective on or around 20
February 2007.



Following this notification, the total number of shares in issue stands at
50,421,428.



                                    - Ends -



For further information:
Cellcast plc
Andrew Wilson, CEO                                                       Tel: +44 (0) 20 7190 0300
andrew@cellcast.tv                                                                 www.cellcast.tv


HB Corporate
Edward Hutton                                                            Tel: +44 (0) 20 7510 8600
e.hutton@hbcorporate.co.uk
Rachel Kane
r.kane@hbcorporate.co.uk                                                     www.hbcorporate.co.uk



Media enquiries:
Abchurch
Henry Harrison-Topham / Gareth Mead                                      Tel: +44 (0) 20 7398 7700
gareth.mead@abchurch-group.com                                              www.abchurch-group.com



Notes to Editors:

Cellcast plc

Cellcast plc (AIM:CLTV) is a leading international provider of participation
television applications and interactive mobile content in the fast-growing
multi-platform digital entertainment sector. Headquartered in London, with
associated operations in Paris, Beirut, Mumbai, Miami, Hong Kong and Buenos
Aires, Cellcast's applications and programming are distributed on the Sky
Digital and Freeview platforms in the UK and broadcast partners include Canal+
in France; STB in Ukraine; Future TV, Dubai Television and Rotana TV in the
Middle East; Zee TV in India; TVS-3 in China; TV3 in Malaysia; and Canal America
in Argentina.



Cellcast's revenues streams are independent of both advertising and subscription
fees. With a network of revenue sharing agreements with telecommunications
carriers and aggregators across five continents, Cellcast receives a share of
the call revenue every time a consumer uses a mobile or fixed-line phone to
participate in its interactive entertainment, revenue which is retained or
shared with its broadcast partners. Cellcast's programme formats and proprietary
Interactive Platform (CIP) also facilitate delivery of content to mobile phones,
the internet and broadband-delivered IPTV. This enables viewers to continue
participating in a programme away from the TV, generating 24/7 revenue
opportunities.



Cellcast plc joined the AIM market of the London Stock Exchange on 21 September
2005.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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