RNS Number:7379L
Cellcast plc
08 November 2006


Press Release                                                    8 November 2006

                                  Cellcast plc

                         ("Cellcast" or "the Company")

                   Strategic partner takes stake in Cellcast


Cellcast plc (AIM:CLTV), the leading international provider of participation
television applications and interactive mobile content in the fast-growing
multi-platform digital entertainment sector, today received notification that
mTouche Technology Berhad has acquired 4.5 million ordinary shares of 3p at 10p
per share representing 10.14% of the issued share capital of the Company.


mTouche's CEO, Eugene Goh, said: "We view this investment as an expansion of the
successful joint investment we have made in Cellcast South East Asia in which we
are a 50% partner.  This venture has already achieved rapid traction and
generated significant traffic in Malaysia and is moving towards a launch in
Thailand and Indonesia.  It is seeing this strong interest from broadcasters,
and the high consumer response to Cellcast's products, that has motivated us to
invest in the parent company and its proprietary technology.  Subject to the
performance of Cellcast in 2007, and the realisation of the strategic benefits
of this relationship, we may increase our investment in Cellcast in the future."


Cellcast's CEO Andrew Wilson said: "We welcome mTouche's strategic investment in
Cellcast as a means of extending the existing and growing synergies between the
two companies.  mTouche can provide Cellcast with a portfolio of mobile
entertainment services to offer to our existing broadcast partners and also the
wherewithal to enhance the value of our telecom operator relationships.  This
investment demonstrates mTouche's sophisticated understanding of how they can
exploit new opportunities in the convergence of TV, broadband and telephony,
whilst also bringing their experience to bear in enhancing the mobile component
of the Cellcast multi-platform solution."


                                    - Ends -


For further information:
Cellcast plc
Andrew Wilson, CEO                                     Tel: +44 (0) 20 7190 0300
andrew@cellcast.tv                                               www.cellcast.tv


HB Corporate
Imran Ahmad / Cecil Jordaan                            Tel: +44 (0) 20 7510 8600
i.ahmad@hbcorporate.co.uk                                  www.hbcorporate.co.uk


Media enquiries:
Abchurch
Henry Harrison-Topham / Gareth Mead                    Tel: +44 (0) 20 7398 7710
henry.ht@abchurch-group.com                               www.abchurch-group.com


Notes to Editors:

Cellcast plc


Cellcast plc is a leading international provider of participation television
applications and interactive mobile content in the fast-growing multi-platform
digital entertainment sector. Headquartered in London, with associated
operations in Paris, Beirut, Mumbai, Hong Kong and Buenos Aires, Cellcast's
applications and programming are distributed on the Sky Digital and Freeview
platforms in the UK and by major broadcasters including Canal+ in France; STB in
Ukraine; Future TV, Dubai Television and Rotana TV in the Middle East; Zee TV
and Star TV in India; TV3 in Malaysia, TVS-3 in China; Telefe in Argentina; and
Rede in Brazil.


Cellcast's revenues streams are independent of both advertising and subscription
fees. With a network of revenue sharing agreements with telecommunications
carriers and aggregators across five continents, Cellcast receives a share of
the call revenue every time a consumer uses a mobile or fixed-line phone to
participate in its interactive entertainment, revenue which is retained or
shared with its broadcast partners. Cellcast's programme formats and proprietary
Interactive Platform (CIP) also facilitate delivery of content to mobile phones,
the internet and broadband-delivered IPTV. This enables viewers to continue
participating in a programme away from the TV, generating 24/7 revenue
opportunities. In May 2006, Cellcast announced the launch of a range of new
interactive entertainment services on Freeview's digital terrestrial television
(DTT) platform in the UK which included a breakthrough in interactive TV
technology.


Cellcast plc joined the AIM market (AIM) of the London Stock Exchange on 21
September 2005.

                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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