RNS Number:2897Z
Blue Star Mobile Group plc
06 March 2006


                          BLUE STAR MOBILE GROUP PLC:
 
                                 CONTRACT GAIN

                          



              English football sponsorship agency deal with T-Mobile

                   Including 2006 FIFA World Cup sponsorship



Blue Star Mobile Group PLC ("Blue Star"), the AIM listed provider of
entertainment and promotional content via mobile phones, announces that its
fully owned subsidiary Blue Star Sport Ltd ("Blue Star Sport") has signed a new
18-month contract to be T-Mobile's retained English football sponsorship agency.
 Blue Star has also been retained to activate, in the UK, T-Mobile's sponsorship
of the 2006 FIFA World Cup.



Blue Star Sport negotiates, manages and activates all T-Mobile's English
football sponsorship contracts including the sponsorships of West Bromwich
Albion, Aston Villa, Birmingham City, Charlton Athletic and Southampton football
clubs. The contract continues an association that started in 2003 and is for
primarily sponsorship and PR services as well as mobile content consultancy.



T-Mobile has been shortlisted in The Hollis Sponsorship Awards (Best use of PR
in a Sponsorship Campaign) and The Sport Industry Awards (Best use of PR in a
Sport Campaign) for activity undertaken by Blue Star Sport in 2005.  The awards
ceremonies will take place in March and April respectively.



Blue Star Sport has a long established and close working relationship with
T-Mobile with five of the six members of the account team working solely on the
T-Mobile account. Two members of the team are seconded to the T-Mobile
Sponsorship Department and work out of T-Mobile's Hatfield HQ.



Phil Chapman, Marketing Director, T-Mobile UK said:



"Over the past three years, Blue Star Sport has provided an invaluable service
to T-Mobile, helping steer our brand into the hearts and minds of the football
consumer.  Their confidence in successfully winning the competitive tender for
our business is testimony to their ability to consistently deliver on our
strategic sponsorship objectives".



David Piper, Chief Operating Officer, said:

"I am delighted that Blue Star Sport has been retained by T-Mobile as its
football sponsorship agency for a further 18 months, continuing a partnership
that began for the agency in 2003 and for me personally in 1998.  Blue Star
Sport looks forward to continuing our excellent working relationship with
T-Mobile and is thrilled to be leading an exciting football sponsorship
programme, which as well as National, Premiership, Championship and grass roots
activity also includes the 2006 FIFA World Cup GermanyTM"



ENDS


Blue Star Mobile Group Plc

Steve Clarke, Chief Executive                        Tel: 020 7317 2314
David Piper, Chief Operating Officer                 Tel: 020 7317 2312

Binns & Co PR Ltd
Paul McManus                                         Tel: 020 7786 9600
                                                     Mob: 07980 541 893



Editors Notes:



Blue Star Mobile Group PLC is a leading mobile content and solutions company
focusing on mobile promotions, mobile content management, mobile content
licensing and mobile sports marketing.



Blue Star's clients include News International, T-Mobile, The Daily Mirror,
Samsung, Motorola, Channel 4 and Hit40uk.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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