Contract Gain
January 10 2006 - 2:03AM
UK Regulatory
RNS Number:6798W
Blue Star Mobile Group plc
10 January 2006
BLUE STAR MOBILE GROUP PLC:
CONTRACT GAIN
Motorola ROKR handset promotion deal
Blue Star Mobile Group PLC ("Blue Star"), the AIM listed provider of
entertainment and promotional content via mobile phones, announces that it has
been awarded a contract to create a unique mobile content proposition
exclusively for Motorola to offer to customers when they buy the new ROKR
handset through a range of O2 sales channels.
The ROKR is the first mobile phone to have a built in iTunes player, enabling
music lovers to transfer up to 100 of their favorite songs from the iTunes
jukebox on their Mac or PC to their mobile phone.
The exclusive content promotion focuses on the Motorola sponsorship of The Brit
Awards 2006 which are taking place on the 15 February. When a customer buys the
new promotion ROKR they are immediately entitled to 10 iTunes tracks of their
choice in addition to 10 ringtones and 10 images from a range of the biggest
music artists around the globe. The content, which has a combined value of over
#50, is already pre-loaded onto the handset memory card to provide easy access.
Steve Clarke, Chief Executive, Blue Star Mobile Group, said:
"Our continuing promotion partnership with Motorola underlines Blue Star's
strong credentials in the fast growing mobile content market. We specialise in
creating 'added value' for our clients using mobile content which can be used to
drive additional sales and to sell more advanced handsets."
ENDS
Blue Star Mobile Group Plc
Steve Clarke, Chief Executive Tel: 020 7317 2314
Owen Purcell, Product Director Tel: 020 7317 2319
Binns & Co PR Ltd
Paul McManus Tel: 020 7786 9600
Mob: 07980 541 893
Editors Notes:
Blue Star Mobile Group PLC is a leading mobile content and solutions company
focusing on mobile promotions, mobile content management, mobile content
licensing and mobile sports marketing.
Blue Star's clients include News International, T-Mobile, The Daily Mirror,
Samsung, Motorola, Channel 4 and Hit40uk.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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