RNS Number:0211O
Blue Star Mobile Group plc
24 June 2005

                           Blue Star Mobile Group PLC

       Contract Gain: Exclusive partnership with Online retailer BlueBuy

Blue Star Mobile Group plc ("Blue Star" or "the Company"), the AIM-listed
provider of entertainment and promotional content via mobile phones, announces
it has entered into an exclusive partnership with BlueBuy, the German online
retailer, to provide branded mobile content for promotional use.

BlueBuy, the Berlin based company that has distribution channels across Europe,
provides a range of products via their website www.bluebuy.com and currently
sells c.5, 000 mobile phone handsets every month. The Company will launch a
promotional deal to increase its pre-pay handset sales by offering customers the
opportunity to receive branded mobile content over a 12 month period worth up to
#100 when purchasing a handset from the BlueBuy website.

Blue Star will provide the content and manage a BlueBuy branded WAP portal where
customers can access the multimedia services. Blue Star is expected to receive
#5 for each subscriber to the deal.

Steve Clarke, Chief Executive, Blue Star Mobile Group plc said: "This contract
shows the diverse possibilities for the use of mobile content and how mobile
multimedia services can be leveraged to promote a variety of products in a broad
range of industries. The deal, our third since joining AIM last April, is
testimony to the exciting developments in our market place and whilst the value
of the deal will depend on the success of the promotion the agreement should
prove financially rewarding. "

Enquiries:

Blue Star Mobile Group plc              Binns & Co PR Ltd

Steve Clarke, Chief Executive           Peter Binns - 020 7786 9600
                                        Matt Ridsdale - 07921 461 985
Tel: 020 7317 2300

Editor's Notes:

Blue Star Mobile Group plc is a leading mobile content and solutions company
focusing on mobile promotions, mobile content management, mobile content
licensing and mobile sports marketing.

Mobile entertainment is one of the fastest growing categories in mobile
telecommunications.

   * 88% of 18 to 24 year old in the UK own mobile phones.
   * 50% of 18 to 24 year olds are planning to change or upgrade their mobile
     to 3G in the next year
   * The youth market is the early adopter of mobile applications.
   * There are 56 million handsets in the UK.

Blue Star's clients include News International, O2, Vodafone, T-Mobile, The
Daily Mirror, Samsung, Motorola, Channel 4 and Hit40uk.





                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
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