Blue Star Capital plc Guild Esports Investment Update (5194T)
March 25 2021 - 7:58AM
UK Regulatory
TIDMBLU
RNS Number : 5194T
Blue Star Capital plc
25 March 2021
25 March 2021
Blue Star Capital plc
("Blue Star" or the "Company")
Guild Esports Investment Update
Blue Star Capital plc (AIM: BLU), the investing company with a
focus on esports, payments, technology and its applications within
media and gaming, is pleased to provide the following update in
respect of its investee company Guild Esports PLC ("Guild"), a
global team organisation and lifestyle brand.
The Company notes that Guild announced today, that it has signed
a two-year multi-million-pound sponsorship deal with Subway,
covering 55 markets in the EMEA region, becoming the company's
Official Quick-Service Restaurant Partner commencing on 25 March
2021.
The deal is the third revenue-generating sponsorship secured by
Guild since its flotation on the London Stock Exchange on 2 October
2020. Under the terms of the contract, Guild will receive four
equal instalments in cash over a 24-month period.
Guild is the first esports organisation to sign an EMEA-wide
sponsorship agreement with Subway, the world's largest submarine
sandwich chain with more than 44,000 locations globally.
The deal provides Subway with marketing rights and exposure
across Guild's team jersey as well as social and digital content
featuring the company's pro-players and content creators. Subway's
logo and brand will also be displayed at Guild's new London
headquarters which is opening later this year.
In addition, Subway has been appointed an Official Academy
Partner of Guild and will be fully integrated into its digital and
physical programme.
About Guild Esports
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD).
Derek Lew, CEO of Blue Star commented , " This Subway
sponsorship is the perfect demonstration of how Guild Esports is
able to successfully monetise its position as a global leader in
the rapidly growing esports market. It is exactly the kind of
integrated commercial package that works for all parties: Guild,
Subway and, just as importantly, for the millions of players across
the globe ."
The Directors of the Company are responsible for the release of
this announcement.
For further information, please contact:
Blue Star Capital plc
Derek Lew, CEO +44 (0) 20 3286 8707
Cairn Financial Advisers LLP
Nominated Adviser
Jo Turner / Liam Murray / Mark Rogers +44 (0) 20 7213 0880
S tanford Capital Partners Limited +44 (0) 20 3815 8880
Broker
Patrick Claridge / John Howes / Bob
Pountney
About Blue Star Capital
Blue Star is an investing company with a focus on new
technologies. Blue Star's investments include a 27.7% holding in
SatoshiPay, a payments business using blockchain technology;
investments in 6 early stage esports companies with shareholdings
ranging from 5.9% to 13.6% and a 0.9% investment in Sthaler, an
identity and payments technology business which enables a consumer
to identify themselves and pay using just their finger.
Forward-Looking Statements
Certain statements made in this announcement are forward-looking
statements. These forward-looking statements are not historical
facts but rather are based on the Company's current expectations,
estimates, and projections about its industry; its beliefs; and
assumptions. Words such as 'anticipates,' 'expects,' 'intends,'
'plans,' 'believes,' 'seeks,' 'estimates,' and similar expressions
are intended to identify forward-looking statements. These
statements are not guarantees of future performance and are subject
to known and unknown risks, uncertainties, and other factors, some
of which are beyond the Company's control, are difficult to
predict, and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements.
The Company cautions shareholders and prospective shareholder
holders not to place undue reliance on these forward-looking
statements, which reflect the view of the Company only as of the
date of this announcement. The forward-looking statements made in
this announcement relate only to events as of the date on which the
statements are made. The Company will not undertake any obligation
to release publicly any revisions or updates to these
forward-looking statements to reflect events, circumstances, or
unanticipated events occurring after the date of this announcement
except as required by law or by any appropriate regulatory
authority.
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