Bango PLC Bango and Evergent pair up to expand OTT offerings
September 24 2020 - 2:00AM
RNS Non-Regulatory
TIDMBGO
Bango PLC
24 September 2020
Bango and Evergent pair up to expand OTT offerings, keeping
customers online and entertained
Cambridge, UK, 24 September 2020 - Bango (AIM: BGO), the global
platform for data-driven commerce, announces a strategic
partnership with Evergent, the leading revenue and
customer-lifecycle management platform. The agreement brings
together two leading OTT technologies used by media companies and
telcos to provide the worldÕs best entertainment to their customers
everywhere.
Evergent, based in Silicon Valley, provides sophisticated
monetization solutions to leading global digital service providers
worldwide. Its flexible, feature-rich platform enables customers to
simplify the consumer buyer journey and accelerate time to revenue
with its multi-tenant, cloud-based solutions.
Through this partnership, Evergent customers can deliver a
simplified consumer journey, by easily launching multiple merchants
integrated to Bango, which include Google, Amazon and Spotify. This
global partnership strengthens the joint value proposition offered
by Evergent and Bango, for both media companies and telcos to boost
user acquisition, strengthen retention, and grow revenues.
The first solution is already live in the USA, and has expanded
with the launch of Bango Resale technology to power a leading LatAm
operator offering OTT streaming services. Both the merchants and
payment providers will benefit from optimized revenue performance
and customer experience through unique Bango technology. By
applying intelligent insights that increase user engagement and
remove friction, Bango Boost has been proven to increase
subscription uptake by 15% and re-engage segments of users to make
payments via their phone bill.
Vijay Sajja, Evergent Founder and CEO commented: ÒBangoÕs
market-leading position with merchants and app stores, combined
with our proven, scalable platform provides tremendous value by
eliminating friction to drive wider adoption of streaming services
world-wide. Our rapidly growing customer base will benefit from a
simplified onboarding process, further accelerating time to new
revenue.Ó
Bango CEO, Paul Larbey said: ÒPartnering with Evergent is a
great way to expand the reach of the Bango Platform, enabling more
telcos to onboard merchant services quickly and easily and expand
their customer offerings. Evergent and Bango share the same
strategy for creating flexible, agile platforms that allow new
services to be quickly launched. We welcome Evergent to the Bango
circle and look forward to activating more routes to market across
more territoriesÓ.
- ENDS -
About Bango
App developers, stores and payment providers cross the threshold
into the Bango ecosystem to converge, grow and thrive. By bringing
businesses together and powering e-commerce with unique data-driven
insights, Bango delivers new business opportunities and new
dimensions of growth for customers around the world. Being inside
the Bango circle means global merchants including Amazon (NASDAQ:
AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) can work
together with payment partners from Africa to the Americas,
accelerating the performance of everyone on the inside.
Bango. Think inside the circle. For more information, visit
www.bango.com.
About Evergent
EvergentÕs market-leading Integrated Revenue and Customer
Management platform helps the worldÕs leading communication, media,
and entertainment companies reduce time to market for products and
services, simplify complex monetization models, and run backoffice
processes more efficiently. EvergentÕs customers include global
media companies such as AT&T, Warner Media, SingTel and
Etisalat, and leading media companies such as FOX and Sony
Entertainment Television. Evergent is headquartered in Sunnyvale,
California, and has offices in San Diego and Los Angeles and
internationally in Australia, Canada, India, Japan, and
Singapore.
Media contacts:
Anil Malhotra, CMO
anil@bango.com
Tel: +44 7710 480 377
Jenny Overbaugh, VP Marketing
jenny.overbaugh@evergent.com
Tel: +1 913 449 4771
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END
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