ATTRAQT Group PLC ATTRAQT & YUDU Technology Partnership Update
November 26 2015 - 2:01AM
RNS Non-Regulatory
TIDMATQT
ATTRAQT Group PLC
26 November 2015
26 November 2015
ATTRAQT Group plc
("ATTRAQT", the "Group" or the "Company")
ATTRAQT & YUDU TECHNOLOGY PARTNERSHIP SIGNS FIRST CLIENT
ATTRAQT Group plc (AIM: ATQT), a leading provider of eCommerce
visual merchandising, site search and recommendation technology,
and YUDU Media ('YUDU'), a mobile digital catalogue app developer,
are pleased to announce that they have signed Screwfix Germany as
the first joint client of 'Live Catalog'.
ATTRAQT and YUDU announced its technology partnership in August
2015, to develop 'Live Catalog', a joint service offering using
ATTRAQT's visual merchandising platform and YUDU's digital
catalogue technology. Screwfix Germany launched its 'Live Catalog'
app on 10 November 2015.
Working with YUDU's technology, which converts printed product
catalogues and retail websites into a mobile digital catalogue app,
ATTRAQT's visual merchandising technology enables Screwfix Germany
to enhance its eCommerce offering through the new 'Live Catalog'
app. 'Live Catalog' allows Screwfix Germany to insert real-time
visual merchandising techniques into their app, such as
personalised promotions and special offers, with the aim of
improving sales conversion and enhancing the user experience.
Please see screenshots here:
http://www.rns-pdf.londonstockexchange.com/rns/9820G_-2015-11-25.pdf.
Screwfix, a leading multi-channel retailer of trade tools,
hardware, DIY supplies, plumbing and electrical essentials,
expanded into Germany in September 2014. Screwfix Germany now has
eight stores and a dedicated German website, www.screwfix.de, where
customers can shop across a range of more than 10,000 products.
André Brown, CEO of ATTRAQT Group plc, commented:
"Following the launch of Live Catalog we are pleased to have
signed Screwfix Germany, the partnership's first joint client.
Through the integration of ATTRAQT and YUDU technologies, 'Live
Catalog' enables retailers to add real-time visual merchandising
techniques and other rapidly-changing content to their digital
catalogues. The retailer is able to respond immediately to changing
trends or stock levels, while also creating deeper customer
engagement through effective personalisation and offers. We believe
this partnership presents a valuable opportunity for ATTRAQT and we
look forward to engaging with more of our joint clients on the
potential of 'Live Catalog'."
Richard Stephenson, CEO of YUDU, added:
"Through our partnership with ATTRAQT we are able to provide
additional solutions and functionality to our clients and I am
delighted that Screwfix Germany has chosen to be the first to
employ the "Live Catalog" app."
For further information, please contact:
ATTRAQT Group plc via Newgate
André Brown, CEO
Mark Johnson, CFO
YUDU Media Tel: 0207 430 6600
Richard Stephenson, CEO
Jessica Pinch, Marketing Manager
N+1 Singer Tel: 020 7496 3000
Shaun Dobson, Lauren Kettle
Newgate Tel: 020 7680 6550
Adam Lloyd, Madeleine Palmstierna, Tim Thompson
About ATTRAQT
ATTRAQT launched its merchandising platform Freestyle
Merchandising in 2009 which included product recommendations, site
search and visual merchandising. The client base has now grown to
approximately 90 clients, including Tesco Clothing (part of Tesco
Plc (LSE: TSCO)), boohoo.com (LSE: BOO) and Superdry (LSE: SGP).
The Company has market presence in Western Europe and the US with
offices in London and Chicago. For more information please visit:
http://attraqt.com/
About YUDU Media
YUDU provides the software solutions for more than 220 retailers
with interactive App and Web digital catalog solutions. YUDU
Publisher is a cloud-based platform that allows easy publishing and
management of content with enhancement options of video, 3D product
views, interactive content and a full statistics package. The YUDU
SmartCat (R) unique feature automatically links product codes,
descriptions and prices ensuring that eCommerce sites and online
catalogs are fully in sync at all times. Clients include Screwfix,
Scotts and Co, Littlewoods and Lathwaites. For more information
please visit: http://yudu.com/
This information is provided by RNS
The company news service from the London Stock Exchange
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