ARGV Argentvive

RNS Number:4128Q
Argentvive PLC
19 March 2008



ARGENTVIVE PLC

RETAIL8 DIVISION LAUNCHES BETA BOOKRABBIT

ArgentVive plc, the e-commerce group, today announces that its consumer
division, Retail8 has launched the beta version of its new online bookshop that
marries social networking with an eCommerce platform, www.bookrabbit.com. The
launch will be initially to the book trade industry with a consumer launch to
follow thereafter.

BookRabbit aims to differentiate itself from other online booksellers through
the use of technology to enable users to interactively engage with authors,
publishers and other readers through social networking. Site features will
include shared virtual bookshelves and video interviews with authors. Users will
also be able to create and edit their own book categories to create a more
relevant, current book catalogue for all users with an ultimate aim to create a
"Wiki-commerce" environment.

BookRabbit is offering same-day dispatch through its supply chain on a
significant number of titles bought through its website. It also allows
Independent Book Retailers to upload their inventory to the BookRabbit website
which will help participating retailers increase market share and establish an
internet presence without needing to invest in developing their own web portal.

"Kieron Smith, Managing Director, Retail8 commented:

"BookRabbit is a fresh and creative approach to online book selling. Our service
is about making connections - between readers, books, authors, publishers and
Independent Book Retailers. We have a simple aim - to claim back book selling
and book buying, enabling readers to discover the right books for them."

                                                                   19 March 2008

Enquiries:

ArgentVive plc                                               Tel:  01932 569 912
Kevin Fleming, Finance Director

College Hill                                                 Tel:  020 7457 2020
Mark Garraway/Kate Rock






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