SOUTH BEACH, Fla., Nov. 3, 2011
/PRNewswire/ -- White Smile Global Inc. (OTCBB: WSML), an innovator
in the multi-billion dollar teeth whitening industry, announces the
completion of the White Smile® Premier Non-Peroxide Teeth Whitening
Gel™. This proprietary whitening gel was created to be used
in countries following the EU guidelines, which prevents the use of
hydrogen peroxide, the main active ingredient in all teeth
whitening products sold in North
America.
Designed by Bio-chemist and White Smile Global Chief Scientific
Officer Dr. Martin Giniger, DMD,
PhD, MsD, FICD; we are pleased to announce the launch of the
world's only authorized peroxide-free teeth bleaching system with
unmatched efficacy to fill the void of legal teeth whitening
products available in the European Union and many other foreign
markets. Because of EU Regulatory Guidelines prohibit
teeth whitening gels with more than 0.1% hydrogen peroxide, White
Smile Global's scientific team has formulated this innovative
product to achieve maximum whitening while still complying with EU
guidelines.
The White Smile® Premier Non-Peroxide Teeth Whitening
Gel™ is a special formulation that provides both activator and
whitening agent in a single syringe. This formula was developed in
the laboratories of Dr. Martin
Giniger, one of the world's top oral care formulation
experts who's career in the oral care and teeth whitening industry
has spanned decades, formulating products that generate more than
US $10 billion annually.
According to Dr. Giniger, "This gel contains proprietary
ingredients to achieve clinically longer lasting, whiter results
without the use of hydrogen or carbamide peroxide as a
primary whitening agent in the gel." He added, "We have
been able to microencapsulate active ingredients, and that allows
even a small amount of oxidizing agent to achieve dramatic
whitening results."
The latest preliminary clinical studies of this "EU-Friendly"
gel, paired this new revolutionary gel with the newly
completed White Smile® Premier™ "At-Home" LED Teeth Whitening
System, and have shown results that compare favorably to many teeth
whitening products available to dentists in the United
States. Furthermore the patent-pending
micro-encapsulation formula that contains no harsh peroxides is
very gentle.
According to White Smile Global CEO, Mr. Omar Ahmadzai, "White Smile Global is very
excited to release this new product to the European and foreign
market. As always we strive to provide our customers with the
latest technology and breakthroughs in the teeth whitening
industry, the opportunity for Consumers in European Union Countries
to use a true "Professional Grade" teeth whitening system from the
comfort of their own homes is nothing less then revolutionary."
All White Smile brand of products are manufactured in FDA
Registered Laboratories in America.
Interviews regarding this or other White Smile technologies with
CSO Dr. Martin Giniger can be
arranged through :
General Information: info@whitesmileglobal.com
Toll Free: 1.888.WSMILE1
FORWARD LOOKING STATEMENT
This announcement is not an offer to sell any White Smile Global
("WSML") or related securities. Offers for any given security are
made only through applicable offering circulars and related
documents filed with the SEC pursuant to the Securities Act of 1933
or the Securities Exchange Act of 1934. Certain statements
contained herein and subsequent oral statements made by and on
behalf of WSML may contain "forward looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995.
Such forward looking statements are identified by words such as
"intends", "anticipates", "believes", "expects", and "hopes" and
includes, without limitation, statements regarding WSML's plan of
business operations, product research and development activities,
anticipated revenues and expenses and potential contractual
arrangements and obligations. Also, our management may make
forward-looking statements orally to investors, analysts, the media
and others. Forward-looking statements express our expectations or
predictions of future events or results. They are not guarantees
and are subject to many risks and uncertainties. There are a number
of factors beyond our control that could cause actual events or
results to be significantly different from those described in the
forward-looking statements. Any or all of our forward-looking
statements in this report or in any other public statements we make
may turn out to be wrong. We undertake no obligation to publicly
update or review any forward-looking statements, whether as a
result of new information, future developments or otherwise.
SOURCE White Smile Global Inc.