Tom Moreland Takes Reins of Vidaroo as New CEO
January 15 2013 - 7:30AM
Vidaroo, provider of an innovative cloud-based video
distribution/syndication software platform, has named Tom Moreland
CEO and Chairman of the Board, effective January 1, 2013. Mr.
Moreland has served as CFO for Vidaroo since the company went
public in 2008. The move was made as part of a new management team
structure, aligned with a strategic growth plan to expand the
Software-as-a-Service (SaaS) based video technology into new
vertical markets and geographic regions over the coming year.
"I am excited about the opportunity to take on this leadership
role during a time of tremendous growth potential for the company,"
said Moreland. "Vidaroo's feature-rich, cloud-based platform is
exactly what the video industry is clamoring for now in an economic
environment where corporations are looking to drive additional
online revenue and efficiency gains, in what has historically been
an expensive, hard to manage environment. Given our price points
and lack of startup fees, our platform can help organizations
expand communications and enhance service to their client base
immediately."
A seasoned finance, accounting and operations professional, Mr.
Moreland's extensive experience prior to joining Vidaroo included
leadership roles with organizations such as Express
Scripts/Priority Healthcare, Devereux, and Ernst & Young. He
was selected for this critical position with Vidaroo based on his
experience managing complex multi-faceted organizations, as well as
his comprehensive knowledge of the video industry developed during
his tenure with Vidaroo.
Vidaroo's innovative, cloud-based software platform is a
feature-rich, easy to use video distribution/syndication platform.
Its unique capabilities include live-streaming, on-demand playback
through channel creation, social media sharing and distribution,
fully native ad rotation, and easily created player custom player
themes, all of which are managed through a self-service
administrative console. Billing and signup are fully automated with
free 30-day trials available for all on-demand plans and automatic
credit card billing at each month's anniversary of signup.
Implementation is a simple one line embed code into the website
destination of the account holder.
Ideal for both on-demand and enterprise use, Vidaroo's
technology is trusted by clients in various industries, such as
large churches, advertising agencies, media companies and
educational institutions. Current and former clients include
national brands such as Emmis Communications, Clear Channel,
Ford/Lincoln, Tribune News Company, Faithworld, and Paula White
Ministries.
For more information, please visit http://vidaroo.com.
About Vidaroo | Vidaroo (OTCQB:VIDA), based in
Orlando, FL, provides cutting edge online video
distribution/syndication software as a cloud-based SaaS
solution.
Some of the above statements may be 'forward-looking' statements
as defined by section 27A(c)(1)(A)(i) of the Securities Act of
1933. See Vidaroo.com for a full safe harbor disclosure
statement.
CONTACT: Andrea Roland
Plan A Public Relations & Marketing, Inc.
andrea@planapr.com
Tel: 407-905-0608
Email: tom.moreland@vidaroo.com
Investor relations:
Integrity IR, Kurt Divich, 702-396-1000
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