Vidaroo Announces Continuing But NEW Relationship With Emmis Communications NYC
July 09 2010 - 7:37AM
Vidaroo Corporation (OTCBB:VIDA) announces a new 2 year agreement
with Emmis New York, the powerhouse which operates flagship
stations Hot 97, KISS-FM and RXP-The New York Rock Experience.
Vidaroo has recently released its new 2.0 version of its online
video platform, "Vidaroo Publisher" in a SaaS model. Emmis NYC was
one of the first to recognize and experience "Vidaroo Publisher" as
platform to launch a video production initiative from, to
distribute and syndicate video and advertising, simply, in a real
"big company" environment.
"Emmis New York is a cutting edge, global leader in delivering
content, their radio brands are the best of modern radio
entertainment; the Vidaroo technology has allowed them to showcase
their incredible content creation abilities in video branded
entertainment, as well as monetize their efforts with our native
advertisement platform. Original programming, including world
famous interviews with 50 Cent, their very own reality show, 'The
Wizards NYC' are just some of the examples of how a brand like
Emmis which is known for great radio can also become a great force
in video," states Mark Argenti, CEO, Vidaroo corporation.
"Emmis NYC continues to push the fold of online video by taking
advantage of advanced capabilities offered by the Vidaroo Publisher
edition including a fully native ad server, content syndication,
time of day programming, branded delivery and social capabilities.
They bring their original programming alive by targeting content in
a creative and branded fashion. Their focus and continued drive to
advance Branded Entertainment is surely reflective across their
destinations and we look forward to furthering our relationship to
the next level," notes Micheal Morgan, COO, CTO & Director,
Vidaroo Corporation.
"We are entering a second stage in our Branded Entertainment
Initiative; Vidaroo has delivered the software and the service to
help create a model of efficiency and simplicity in an industry
where high cost and complexity are the norm," notes Benjamin
Finley, VP, Branded Entertainment, Emmis Communications
Corporation.
"We can't be happier then to have a renewed deal with such
innovative partners," states Ian McDaniel, CIO/ VP, "Working with
Emmis NYC from a production standpoint, over the last year and a
half, we have really seen a growth in their understanding and
confidence in creating and monetizing with video. They started with
simple interviews and before we knew it created a Reality show,
scheduled their own time slot, built the viewership and delivered
it. Our software product and production services played a part, but
it was their take charge, initiative that made it happen," furthers
Ian McDaniel, CIO/VP Production.
About Vidaroo Corporation
Vidaroo Corporation is a video technology company that provides
the best-in-breed Online Video Platform, video production and
advertising on its Online Video Network that reaches over 10
million visitors monthly. Vidaroo's Online Video Platform, Online
Video Advertising Network and video production has earned the trust
of a growing customer base including advertising agencies, iconic
artists, media companies, organizations, businesses, and national
brands such as Microsoft, Coca-Cola Company, Tribune News Company,
Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Mary
J. Blige, Britney Spears, Justin Timberlake and more.Vidaroo's
Online Video Publishing Technology enables firms to easily create,
deliver and monetize video and advertising delivery.
vidaroo.com
Some of the above statements may be 'forward-looking' statements
as defined by section 27A(c)(1)(A)(i) of the Securities Act of
1933.
See vidaroo.com for a full safe harbor disclosure statement.
CONTACT: Vidaroo Corporation
Tom Moreland
tom.moreland@vidaroo.com
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