Sports Pouch/Access Beverage to Joint Venture on Single Serve Beverage Lines for Global Distribution

Sports Pouch Beverage Co. (Pink Sheets:SPBV) CEO, Mr. Gil Arvizu, today announced an exclusive strategic alliance to joint venture with Access Beverage, Inc. for the development, marketing, and distribution of several branded beverage lines utilizing the unique, patent pending, sports pouch packaging technology with a tamper proof push-pull spout. Under the terms of the agreement, both companies will share joint ownership of all brands, trademarks, and profits of beverage lines developed through the partnership for global distribution in both retail and institutional markets. It is expected that these lines will extend to all single-serve wine, ready-to-drink single serve cocktails, multi-serve ready-to-drink pouch packages, juice and juice blends, health drinks, and water products.

The Sports Pouch Beverage packaging JV benefits include:

Significantly reduced packaging costs and no CRV costs
Lighter freight weight resulting with reduced transportation costs
Eco-friendly and convenient to use (no straws, no mess)
Established distribution for existing products through major grocery, specialty, and club stores
Exclusive packaging technology for production of single serve joint branded wine and beverage lines in a tamper-proof pouch with a re-sealable push-pull spout
Ideal for distribution through airports; including air travel, trains, and cruise ships offering significant weight advantage over glass packaging
First mover advantage in �no-glass outdoor leisure zones� such as concerts, camping/picnic grounds, poolside, yachting, and boating activities

Sports Pouch CEO, Mr. Gil Arvizu added, �I am delighted we have formed this joint venture. The team at Access Beverage has a great ability to build exciting brands and successfully take them to market. I believe our proprietary packaging technology, coupled with their knowhow in developing, branding, and marketing premium wine and sprit lines will prove a successful union. Our packaging technology has been received extremely well in the retail sector and with the introduction of our new branded lines, I expect this trend to continue. This is an exciting time as we prepare to take our respective companies to the next level.�

�We are delighted to have formed this alliance with Sports Pouch. I believe that through collaboration, and sharing of our extensive resources, we can to bring to market an incredible line of single-serve beverage items using this innovative, light-weight packaging technology,� said Access Beverage president, Ms. Diane Svehlak. �While single serve wines and spirits have been on our radar for quite some time, in the absence of a practical and innovative packaging system that didn�t include using a straw or trying to pour from a light weight pouch with no adequate spout system, we were hesitant to make such a commitment. Through our alliance with Sports Pouch, I believe that we have not only found a solution for a convenient way to package and preserve the integrity of our beverages, but we have also aligned with possibly the best consumer friendly packaging system in this entire category. This I believe is underpinned by the major retail and club stores that already carry Sports Pouch beverage lines.�

About Sports Pouch Beverage Company, Inc.:

Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology liquid pouch packaging as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. has its corporate offices at 6 Gerona Drive, Rancho Mirage, CA 92270 and is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website: www.sportspouchinc.com.

Access Beverage, Inc.

Founded in 2003, Access Beverage Inc. (www.accessbeverage.com) engages in the manufacturing, marketing, and sale of wine and spirit brands, in the United States with future brands planned for launch in China, Canada, and Russia. Flagship brands include: Le Snoot�, Mardi Gras�, Bees Knees� wines, and Simply RAW Vodka�. The Company distributes its products through wholesale distributors, as well as alcoholic beverage control agencies in the United States.

Access Beverage also offers private label wine & spirit programs that are fully turnkey. They assist with all aspects of the brand-creation process, including packaging/label design, regulatory (federal and state), freight and delivery (all states and overseas), all price points, imported and domestic, wine & sprits varietals and blends. Access Beverage plans to expand its distribution channels into global markets through various retail establishments, including liquor stores, chain stores, and restaurants. Access Beverage continually seeks to capitalize on its marketing infrastructure by developing new lines of wine and premium liquor products that it can sell to its developing and existing customer base. The Company is continually reinvesting into its business by increasing operating capacity through the acquisition of additional inventories.

Forward Looking Statements Disclaimer

All statements in this press release that are not historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may be identified by words such as "believe", "intend," "expect", "may", "could", "would", "will", "should", "plan", "project", "contemplate", "anticipate", or similar statements. Because these statements reflect Access Beverage current views concerning future events, these forward-looking statements are subject to risks and uncertainties. Access Beverage actual results could differ materially from those anticipated in these forward-looking statements as a result of many factors, including, but not limited to, demand for its products and services, its ability to compete effectively, its ability to increase revenue from its products and services. Access Beverage undertakes no obligation to update publicly any forward-looking statements contained in this press release.

Sports Pouch Beverage (CE) (USOTC:SPBV)
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