Salon City and Scruples Sign Agreement to Brand Hair Care Line
September 02 2009 - 8:00AM
Marketwired
Ewire -- Salon City, Inc. (PINKSHEETS: SALN), an emerging media
company, lifestyle brand and publisher of its flagship
publications, BE! and Salon City magazine, announced the recent
signing of a 2009 media branding agreement with Scruples
Professional Salon Products, Inc. -- one of the salon industry's
most respected hair care manufacturers, and founded by industry
icon, Frank Liguori. The Scruples campaign calls for branding in
Salon City's multi-media including BE! (Beauty Entertainment) print
magazine, Beautymaker Online/Mobile Net News and SalonCity.com's
website.
Founded in 1983, the Minneapolis-based company, now headed up by
President Jack Storey and managed by members of the Liguori family,
has provided innovation and excellence to the professional beauty
industry for 25 years. The media campaign chosen by Scruples rolls
out this month and includes ads, email, web and public relations
support in both BE! Magazine and Beautymaker Net News -- Salon
City's popular daily email news program delivered to reader's
mobile phones.
Steven Casciola, Salon City's President and CEO, says, "Scruples
is a highly-respected leader -- we are pleased to see them come
back to Salon City with excitement over our media products and our
expanded abilities to brand their name. Both professionals and
consumers alike are drawn to their ethical products, creative
imagery and high-quality performance."
ABOUT SALON CITY, INC.
Salon City, Inc., is an emerging public media company, content
creator, lifestyle brand and salon distribution network for
marketing products and services. Salon City was the first to brand
the genre, 'Beauty Entertainment.' It publishes its flagship
consumer publication, Salon City magazine, Beauty Entertainment
magazine, Beautymaker Net News, and produces the award-winning web
show, Hollywood CeleBeauty, online media, licensed events and
awards shows. To see more on Salon City visit
http://www.saloncity.com
ABOUT SCRUPLES
Scruples celebrates over 25 years of providing innovation and
excellence to the professional beauty industry. This family owned
business, founded in 1983, had a clear vision of what was
important: service, professionalism, and integrity. From this
vision a culture emerged, a culture that embraces the needs of
professional cosmetologists. A culture focused on creating
innovative products, outstanding promotions, and marketing support
that works. Everything we do is designed to make salons more
successful and their clients more beautiful. Visit
http://www.scrupleshaircare.com
Certain information contained in these materials is
"forward-looking" information, such as projections, estimates, or
statements of intentions, expectations or plans. Results may differ
materially from the results contemplated in such forward-looking
information.
CONTACT: Investor Relations 888-522-3263 Email Contact
www.saloncity.com
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