Readen Holding Corp. (PINKSHEETS:RHCO) Appoints Partner for Portuguese Market Distribution of Vitalon-Holland's Infant Dairy ...
April 16 2012 - 6:37AM
Marketwired
READEN HOLDING CORP. (PINKSHEETS:RHCO), a 33% shareholder of
Vitalon-Holland Ltd., announced today that Vitalon-Holland Ltd.
after signing a major distribution contract for the Chinese market
last month, has signed an agreement with a new distributor for the
exclusive distribution of the company's infant milk products under
their private label Vitalon Holland for the Portuguese market.
The Vitalon-Holland dairy product line will be launched in the
Portuguese market in July 2012.
The first 12 month Sales forecast of Vitalon-Holland for the
Portuguese market is estimated at 120.000 cans. The company has
received an initial order for 60,000 cans of 900 grams infant milk
powder divided with a suggested retail price of EUR 14,95 (approx.
USD 20).
Outside the Netherlands, this is the first exclusive European
distribution contract For Vitalon-Holland Ltd. The company is
planning to sign at least two more distribution contracts for other
countries in Europe before the end of this year.
Vitalon-Holland Ltd. is presently in discussions with many more
parties for the export of its Dairy products outside Europe.
Vitalon-Holland has many companies showing interest in obtaining
distribution rights for Turkey, Morocco, Iraq, Cameroon, Congo,
Armenia, Taiwan and Vietnam.
After the launch of the product line in China, Portugal and
Holland the company will sign agency agreements with distributors
in the above-mentioned countries.
www.vitalon-holland.nl
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Contacts: Readen Holding Corp. Ronald Steenbergen +31 3562
99970info@readenholdingcorp.com
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