Readen Holding Corp. (PINKSHEETS:RHCO) Announced Today Appointing Seven New Distributors for Vitalon-Holland Infant Dairy Pro...
March 13 2012 - 11:16AM
Marketwired
READEN HOLDING CORP. (PINKSHEETS:RHCO), a 33% shareholder of
Vitalon-Holland Ltd., announced today that Vitalon-Holland Ltd. has
appointed seven new distributors for their Vitalon brand infant
milk powder. Two different joint ventures have been set up:
Vitalon-Holland Ltd. in Hong Kong and a second company in mainland
China in the City of Xiamen.
The Vitalon-Holland dairy product line will be launched in the
Chinese market in April 2012.
Vitalon-Holland's forecasted sales estimate for the first 12
months from the launch date of the China distribution is 1,000,000
cans of 900 gram infant milk powder divided with a suggested retail
price of 288 Rmb. (approx. U.S. $45). The estimated wholesale price
will be around 165 Rmb. (approx. U.S. $26).
For the launch of the Vitalon products in China, seven agents
have been appointed in the provinces of Sichuan, Zhejiang, Fujian,
Guangdong, Beijing, Heilongjiang and Jiangsu.
Vitalon-Holland Ltd. has worked more than 18 months on this
project to obtain the import license, registration of the brand
name for the Chinese market and arrangements with the Dutch
manufacturers of the product.
Vitalon-Holland Ltd. is presently in discussions with several
parties for the export of the Vitalon product line to different
countries.
We have companies who are interested in obtaining distribution
rights for Turkey, Morocco, Iraq, Cameroon, Congo, Armenia, Taiwan,
Vietnam.
After the launch of the product line in China, we will sign
agency agreements with distributors in the above mentioned
countries.
www.vitalon-holland.com
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Contacts: Readen Holding Corp. Ronald Steenbergen +31 3562
99970info@readenholdingcorp.com
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