Orthometrix, Inc. Announces First U.S. Sales of Its New Orbasone(TM) ESWT Pain Relief System to Treat Foot Pain
September 20 2005 - 4:39PM
Business Wire
ORTHOMETRIX, INC. (OTCBB: OMRX) announced today that it started
selling in the United States its new Orbasone(TM) ESWT Pain Relief
System which received market approval from the U.S. Food and Drug
Administration ("FDA") for the treatment of chronic plantar
fasciitis (foot pain) on August 10, 2005. The Orbasone(TM) ESWT
system uses high-energy shock waves to relieve chronic plantar
fasciitis. The technology is derived from a proven non-invasive
technology called Extracorporeal Shock Wave Therapy, or ESWT, that
has been used for the past 20 years to break up kidney stones
without the use of surgery (lithotripsy). Plantar fasciitis is an
inflammation of the plantar fascia, the thick strand of collagen
which is located under the foot and connects the calcaneus (heel
bone) to the metatarsals. This condition is extremely painful and
reduces mobility and quality of life. It affected approximately
38.6 million Americans in 2000 according to the American Podiatric
Medical Association (mainly athletes and the elderly). One of the
first Orbasone(TM) ESWT units has been sold to Manhattan Podiatry
Associates, a prominent practice with several offices in New York
City, specializing in the medical, surgical, laser treatment and
ESWT of the foot. This practice was the East Coast site for the
Orbasone(TM) ESWT clinical study. Chief physicians Drs. J. E.
Mancuso and S. Abramow are board certified by the American Board of
Podiatric Surgery and Fellows of the American College of Foot and
Ankle Surgeons. They have been on the forefront of reconstruction
and laser surgery of the foot, acquiring an international
reputation as lecturers, authors of scientific publications and
frequently quoted in non-scientific media. They have been
instrumental in successfully completing the FDA clinical study to
demonstrate the safety and efficacy of the Orbasone(TM) ESWT system
for the treatment of chronic foot pain caused by plantar fasciitis.
Orthometrix expects that, in addition to purchasing the
Orbasone(TM) ESWT system, Manhattan Podiatry Associates will act as
a reference site in the New York City area to promote the
Orbasone(TM) ESWT system to podiatrists and orthopedic surgeons.
Orthometrix would than have four sites that it can use as reference
and for demonstration in New York, Pennsylvania, Illinois and
California. Commenting on the Orbasone(TM) ESWT system, Reynald
Bonmati, Chairman and Chief Executive Officer of the Company,
stated, "I am very pleased with the interest the Orbasone(TM) ESWT
system has already generated among podiatrists and orthopedic
surgeons since it received market approval from the FDA last month.
We have recruited a direct sales force for the Orbasone(TM) ESWT
system that is now covering the entire country. With four locations
that will be used not only as reference sites but also to bring
potential users to check the outstanding performance of the
Orbasone(TM) ESWT system, I have great expectations for this
device. We are currently assembling units in Connecticut and
building inventory to respond to the expected demand. The
Orbasone(TM) ESWT system is the only ESWT device approved in the
United States by the FDA for the treatment of chronic plantar
fasciitis that is also manufactured in the United States. Our
intent is to make ESWT treatment more affordable to a larger
segment of the U.S. population." Orthometrix, Inc. (the "Company")
markets, sells and services several musculoskeletal product lines
used in pharmaceutical research, diagnostics and monitoring of bone
and muscle disorders, sports medicine, rehabilitative medicine,
physical therapy and pain management. Our Web sites are
www.orthometrix.net, www.vibraflex.com and www.orbasone.com. "Safe
Harbor" Statement under the Private Securities Litigation Reform
Act of 1995: The statements which are not historical facts
contained in this release are forward-looking statements that
involve risk and uncertainties, including, but not limited to
acceptance and demand for new products, he impact of competitive
products and pricing, the regulatory environment, any effect on
future financial results from efforts to broaden the Company's
position in the rehabilitation, physical therapy and
musculoskeletal markets, any potential impact on sales of the
Orbasone in North America, and other risks and uncertainties
detailed in the documents periodically filed with the Securities
and Exchange Commission, such as the Company's most recent reports
on Forms 10-KSB , 10-QSB ad 8-K. These risks and uncertainties
could cause actual results to differ materially from those expected
and/or contained in the forward-looking statements. Any
forward-looking statement made in this release is made as of the
date of this release and the Company assumes no obligation, subject
to applicable law, to update such forward-looking statement.
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