ITV Expands Broadband TV Contract With Narrowstep
December 18 2006 - 8:00AM
PR Newswire (US)
LONDON, Dec. 18 /PRNewswire-FirstCall/ -- Narrowstep(TM) Inc
(OTC:NRWS) (BULLETIN BOARD: NRWS) , the TV on the Internet Company,
announced today that it has signed an agreement with ITV PLC, to
expand their local online TV service following the extremely
successful year-long trial of http://www.itvlocal.tv/. ITVLocal
will begin rolling out to the rest of the UK, region by region, in
early 2007 with a fresh look, new functionality and a broad range
of new content. The broadband TV channel, available in the Meridian
region, features local south coast news, weather and stories, as
well as topical user generated content, all of which has
contributed to the huge popularity of the channel.
http://www.itvlocal.tv/ has seen its audience grow through special
programming such as documentaries produced by local university
students, movies by local filmmakers, news events caught on mobile
phones, new advertisers, a showcase for local bands, plus
partnerships with Scoot, Friends Reunited and Teachers.tv. "We are
delighted with the success of the channel and we're really looking
forward to our expanded relationship with ITV. One of the reasons
it's been such a success is because our service has allowed ITV to
focus in on their extraordinary content as well as making the most
from the flexibility of our system," says David McCourt, Chairman
and interim CEO of Narrowstep Inc. "Our proprietary technology --
telvOS(TM) -- has allowed ITV to engage local communities through
the internet and then commercialise that relationship at different
levels." Mike Fegan, Commercial Director, ITV Consumer said: "ITV
Local has been a huge success in the Meridian region during the
trial phase, and we are preparing to launch the service in London
and Central in early 2007. Narrowstep has worked with us since the
beginning of the trial, directly contributing to the high quality
user experience that we set as a benchmark for an ITV broadband
television service." About Narrowstep(TM) Narrowstep(TM) Inc.
(OTC:NRWS) (BULLETIN BOARD: NRWS) , the TV on the Internet company,
is a leading global provider of broadband television services.
Narrowstep's proprietary technologies and customer-focused services
enable TV channels to be delivered over the Internet. 100+
companies worldwide have chosen Narrowstep because it offers the
most television-like and true community building broadband
experience. The company's telvOS(TM) (Television Operating
System(TM)) and nBed(TM) technologies enables the most
comprehensive delivery of video to mobile, wireless, Internet,
broadband, VOIP and entirely new IP-delivered broadcast services.
For more information, go to http://www.narrowstep.com/ or call
212-404-1400. About ITV ITV has established ITV Consumer (ITVC) to
build businesses which create and monetise direct consumer
relationships for ITV. Led by Jeff Henry, its businesses now
include ITV Mobile, ITV.com, ITV Interactive, ITV Local and ITV
Play. ITV Local recently announced the acquisition of online
business directory service Scoot, and the appointment of its launch
MD, Mohammed Raja. The first two ITV Local regions, London and
Central, will go live in early 2007. DATASOURCE: Narrowstep Inc.
CONTACT: Cynthia Cooper, Vice President Marketing & Public
Relations of Narrowstep, +1-212-404-1860, ; or Hannah Bailey,
Corporate Communications Manager of ITV, 020 7843 8439, Web site:
http://www.itvlocal.tv/ Web site: http://www.narrowstep.com/
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