Narrowstep(TM) Inc Is Awarded Project Work From JWTwo
July 17 2006 - 5:01PM
PR Newswire (US)
NEW YORK and LONDON, July 17 /PRNewswire-FirstCall/ -- Narrowstep
Inc(TM) (OTC:NRWS) (BULLETIN BOARD: NRWS) , the TV on the Internet
Company, announced that it has been awarded a project by JWTwo
Digital, the digital division of JWT, the United States' largest
advertising agency. JWTwo Entertainment chose Narrowstep as a
technology partner to help launch "LoveBites," a project related to
the launch of Unilever's Sunsilk brand. The JWTwo project will use
telvOS to not only deliver a TV-like experience on the Internet,
but to perform a myriad of functions such as encoding at high data
rates (1,800 kbs, the highest bit rate available), robust content
management, reporting, DRM/security/encryption, rights controls,
payment facilitation, dynamic ad insertion, e-commerce, upload and
download capabilities, content delivery (CDN), and social
networking. "This initiative marks a bold new advertising strategy
for JWT's New York office," said Steve Beaumont, CEO, Narrowstep.
"JWT is leading the industry steadfastly into the Digital Age by
leveraging the vast power of both traditional television
advertising and the Internet. As America's leading agency, JWT has
created some of the world's most renowned brands, and we look
forward to working with the team at JWTwo as they embark on the
next great era of advertising." About Narrowstep(TM) Narrowstep(TM)
Inc (OTC:NRWS) (BULLETIN BOARD: NRWS) is a leading global provider
of broadband TV services (TV over IP). Narrowstep's offering
empowers content owners, such as national broadcast/cable networks,
niche program producers, and small start up businesses, with a
cost-effective platform to manage sophisticated commercial video
and audio channels over the Internet. The Narrowstep system,
telvOS(TM) (Television Operating System(TM)), is the most
comprehensive solution that controls all aspects from encoding to
playout all from an easy-to-use, centrally-operated, web-based
solution. To learn more, visit http://www.narrowstep.com/. For more
information contact: Scott Samson, for Narrowstep Inc Jesse Deal,
for investors Bob Gold & Associates Allen & Caron
310.784.1040 949.474.4300 DATASOURCE: Narrowstep Inc CONTACT:
investors, Scott Samson of Bob Gold & Associates,
+1-310-784-1040, , for Narrowstep Inc; or Jesse Deal, of Allen
& Caron, +1-949-474-4300, , for Narrowstep Inc Web site:
http://www.narrowstep.com/
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