Narrowstep mobileplayer Enables Scheduled TV Channels on Mobile Phones
September 15 2005 - 8:45AM
PR Newswire (US)
LONDON and NEW YORK, Sept. 15 /PRNewswire-FirstCall/ --
Narrowstep(TM) Inc. (OTC:NRWS) (BULLETIN BOARD: NRWS) , the TV on
the Internet Company, has today launched the first platform that
enables scheduled, 24 x 7 TV channels and video-on-demand services
to be distributed to mobile phones and mobile devices. Based on
Narrowstep's Television Operating System (TelVOS(TM)), the system
can enable multiple channels with searchable video archives,
video-on-demand, scheduled content and live events. The first
dynamically available mobile channel is extreme sports channel,
"high.tv," featuring a mix of adventure content such as
snowboarding, surfing, windsurfing and mountain biking. Other
channels will be rolled out in due course covering subjects such as
urban music, cycling and city profiles. Other potential
applications already supported include retail, education,
government information, and company and employee TV channels.
Dynamic adverts can be generated on a one-to-one basis within the
stream. Adverts can be distributed geographically by country and by
subject by analyzing the viewer's selections. Detailed statistics
are available on all aspects of the system. Administrators can view
where, when and for how long every content item and channel is
viewed for, providing valuable research feedback. The service
supports GPRS, 3G and 4G, offering data rates from 33Kbps to
1.8Mbps. Viewers can select the appropriate connection for their
phone and network service. The system will also support
pay-per-view and subscription payments, and circumvents the 'walled
gardens' developed by the major mobile networks (although viewers
will also have to pay data fees to these networks). "These are very
early days for video channel delivery to mobile devices," comments
Narrowstep CEO, Iolo Jones. "Mobiles are now where broadband was
five years ago. The costs being charged by the networks remain a
big issue to the development of this industry and our platform
provides an alternative route to market for content owners that is
already proven in the broadband world." Already, over forty
broadband TV channels operate on TelVOS(TM), including "high.tv,"
"cycling.tv" and "blueyonder.tv." Currently, mobileplayer supports
only the Windows Media format on Windows Mobile and Pocket PC
devices such as HP's iPAQ h5555 and Sprint's SP-i600 Smartphone in
the US and the iPAQ 6430 and Orange's SPV cell phone in the UK. "We
plan to add further formats as well as the ability to download and
interact with clips in due course," adds Jones. "As the video
mobile market develops, we aim to continue to provide the most
advanced system for delivering mobile video services available." An
example of the system can be viewed using a Windows Media enabled
mobile phone or a web browser on a PC, at
http://mobile.narrowstep.tv/. About Narrowstep Inc. Narrowstep Inc.
(OTC:NRWS) (BULLETIN BOARD: NRWS) is a leading provider of
internet-based video content delivery. Narrowstep's product and
service offerings enable customers to distribute channels of
video-based content and provide related services over the internet.
The Narrowstep system, TV Station in a Box(TM), enables
comprehensive delivery of video content and television-like
programming to mobile, wireless, internet, broadband and broadcast
services. The Narrowstep system enables owners and users of video
content to reach audiences by "narrowcasting" -- targeting delivery
of specific content to interested groups. Narrowstep provides
services to clients in the United Kingdom, the United States, and
various other countries throughout the world, including Germany,
Sweden and the Netherlands. To learn more, visit
http://www.narrowstep.com/. Forward Looking Statement Certain
statements in this news release constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements involve known
or unknown risks, including those detailed in the Company's filings
with the Securities and Exchange Commission, uncertainties and
other factors which may cause the actual results, performance or
achievements of the Company, or industry results, to be materially
different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date hereof. Contact:
Narrowstep Inc. Andria Allan, Director of PR +44 7810 283098
DATASOURCE: Narrowstep Inc. CONTACT: Andria Allan, Director of PR
of Narrowstep Inc., +44-7810-283098, Web site:
http://mobile.narrowstep.tv/ Web site: http://www.narrowstep.com/
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