Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources,
Inc. (OTC:MINE), has started delivering its functional sparkling
water line, VitaminFIZZ®, to Southern California Albertsons stores.
This new account was placed through Avanzar Sales and Distribution,
which is a subsidiary of Level 5. VitaminFIZZ will initially be
available in 166 Albertsons locations in the Southern California
region. This new key account brings the number of retail locations
carrying VitaminFIZZ above 1,200 since the beverage launched in
August of 2014.
"We are very excited to be associated with one of the largest
grocers and most recognizable retailers in the world," says V.
Scott Vanis, Minerco's Chairman and CEO. "Our first major grocery
chain on the West Coast is a very significant achievement for us.
Albertsons, currently completing its merger with Safeway, is
another huge step to achieving true saturation of the Southern
California market. Our hard work and marketable product is building
momentum at a frantic pace. We believe 2015 is going to be a banner
year for our company."
Starting this week, VitaminFIZZ will be a part of the
Albertson's banner stores Universal Studios Spring Break promotion
highlighting the Despicable Me attraction featured at checkout
stands and in printed circular ads. VitaminFIZZ will also support
the premium placements with continued sampling, radio and bill
board advertising.
"As a leading brand in the low calorie carbonated category,
VitaminFIZZ keeps growing from strength to strength," stated Darin
Ezra, Brand Director for VitaminFIZZ. "With our first penetration
in SoCal into a major grocery chain now underway, along with our
tremendous success in Walgreens and Kmart stores, we see our sales
and marketing initiatives unfolding as we had planned. We will
continue to support this retail activity with aggressive sampling,
radio, billboard and other advertising efforts. We anticipate that
2015 will be our year to become a dominant player in this
burgeoning category."
Currently, VitaminFIZZ, the only sparkling water that offers
100% of the Recommended Daily Intake of Vitamin B3, B5, B6, B12 and
Vitamin C, can be found in locations within the NYC metro and
Southern California markets as well as online at Amazon.com. The
fast growing beverage is distributed to locations in Southern
California, New York and Las Vegas. VitaminFIZZ locations can be
found on the store locator at www.vitamin-fizz.com/stores.html.
About Albertsons - Safeway AB Acquisition LLC
(Albertsons) just completed a merger with Safeway to form
Albertsons – Safeway. The company is privately owned by Cerberus
Capital Management, and currently operates 2,230 stores, 27
distribution facilities and 19 manufacturing plants with over
250,000 employees across 34 states and the District of Columbia.
The merger will create a network of banner stores to include
Safeway, Vons, Pavilions, Randall's, Tom Thumb, Carr's, Albertsons,
ACME, Jewel-Osco, Lucky, Shaw's, Star Market, Super Saver and
stores under the United Family (UNFI) stores: Amigos, Market Street
and United Supermarkets. More information available at
http://www.albertsons.com.
About VitaminFIZZ®
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing
beverage with an awesome boost of essential vitamins developed to
quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non
GMO, has zero calories and contains 100% of recommended daily
Vitamin B3, B5, B6, B12 and Vitamin C. Awaken your taste buds. Now
that's refreshing. VitaminFIZZ comes in six flavors: Mango Orange,
Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry
Lemonade and Coconut Pineapple. Learn more and sign up for contest
offerings at:
www.vitamin-fizz.com
www.twitter.com/vitaminfizz
www.facebook.com/drinkvitaminfizz
www.instagram.com/vitaminfizz
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE), is the parent company of
Level 5 Beverage Company, Inc. (Level 5), a specialty beverage
company which develops, produces, markets and distributes a
diversified portfolio of forward-thinking, good-for-you consumer
brands. The Minerco - Level 5 brand umbrella includes:
VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™ and The Herbal
Collection™. http://minercoresources.com
Public Disclosure
Details of the Company's business, finances and agreements can
be found as part of the Company's continuous public disclosure as a
fully reporting issuer under the Securities Exchange Act of 1934
filed with the Securities and Exchange Commission's ("SEC") EDGAR
database. For more information, please visit:
http://www.minercoresources.com. The above statements have not been
evaluated by the Food and Drug Administration (FDA). These products
are not intended to diagnose, treat, cure or prevent any
disease.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about
future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
statements. We undertake no obligation and do not intend to update,
revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of any unanticipated
events. Although we believe that our expectations are based on
reasonable assumptions, we can give no assurance that our
expectations will materialize. Many factors could cause actual
results to differ materially from our forward-looking
statements.
CONTACT: Media Contact:
Jason Grimley
Spelling Communications
323-309-8714
jasongrimley@spellcom.com
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