NASHUA, N.H.-(BUSINESS
WIRE)-Minerco Resources, Inc. (OTCQB: MINE) (the
"Company"), the parent company of Level 5 Beverage Company ("Level
5"), a specialty beverage company which develops, produces, markets
and distributes a diversified portfolio of all-natural and highly
functional brands, releases the following Letter to Shareholders
(also available at www.minercoresources.com).
November 14, 2013
Dear Minerco Shareholder,
As Chief Executive Officer, my primary responsibility is to
deliver shareholder value and to ensure the long term success of
our company. Additionally, I believe that we have a responsibility
to keep our shareholders informed about new developments,
challenges and opportunities. Therefore, I would like to share with
you my thoughts on where we have been and where we believe we are
heading.
It's been an amazing year for our Company! Only 12 months ago,
we were a clean energy company struggling to diversify our business
portfolio. Today, we have built a solid foundation to grow and
diversify our Level 5 Beverage Company, Inc. ("Level 5"). Our
strategic alliance with Power Brands Consulting ("Power Brands")
has allowed us to put our young company on the fast track. We have
developed a tactical short term plan to create positive cash flow
and a strategic long term plan to create tremendous shareholder
value.
I would like to highlight just a few of our milestones achieved
in 2013:
Relying on our vision and strategic partnerships, we have
successfully launched the LEVEL 5™ brand.
- We completed the formulation,
re-formulation, design and re-design of the LEVEL 5™ brand:
RISE™ - Energy Supplement (The Coffee
Drinkers' Choice)
COFFEE BOOST™ - Coffee Additive
- Sumatra coffee based
- Available in Coffee, French Vanilla,
Hazelnut and Mocha flavors
CURVES - Women's Supplement (The
Women's Choice)
- Green coffee based in Wild Berry
flavor
ARMOR - Wellness Supplement
- Green tea extract based in Citrus-Green
Tea flavor
FLEX - Workout Supplement (The
Athletes' Choice)
- Energizing boost with whey protein in
Pineapple-Mango-Passion Fruit flavor
For more details, see our websites: www.level5energy.com and
www.drinkcoffeeboost.com;
The entire LEVEL 5™ brand was and is designed to target health
conscience consumers focused on great taste, targeted
functionality, low calories, and all-natural ingredients;
- On September 16, 2013, we officially
launched our flagship products, RISE™ and COFFEE BOOST™, in retail
outlets in Southern California;
- On October 11, 2013, we made our LEVEL
5™ brand available to the world on Amazon.com;
- Forty (40) days into our launch, our
flagship products were available in over 250 retail locations in
Southern California and Arizona, and we had depleted 784 cases
(9,408 individual units) including 399 cases of RISE™ and 385 cases
of COFFEE BOOST™, which was WELL ahead of our business plan;
- Following our marketing plan, we have
been orchestrating direct retail sampling and developing an online
presence. We are currently exploring television and radio
advertisements options and have started evaluating specific
sponsorship / celebrity endorsement opportunities;
- In September, Jason Fontaine was named
our LEVEL 5™ Brand Manager. In November (this week), Power Brands
hired our dedicated Key Accounts Manager, as part of our Brand
Management alliance, to expand the LEVEL 5™ brands (focused on
COFFEE BOOST™) into key chain accounts;
- Due to our early launch success and
fortified relationships with our strategic partners, we have
identified and negotiated the terms of the Licensing Agreement for
the next brand to place under our Level 5 umbrella. The new brand
is outside of the functional shot category and has been market
tested. Stay tuned for details;
- In 2013, Minerco discontinued
operations of its clean energy business (while maintaining upside
potential) and has either renegotiated, restructured or repaid all
of its unfavorable debts left over from this discontinued business
line.
While we believe the above list of achievements is impressive,
we are just getting started with growing and expanding Minerco -
Level 5.
A brief overview of our plans for the near future include:
- The official launch of the entire suite
of the LEVEL 5™ brand, including CURVES, ARMOR and FLEX, is coming
soon. The full suite will be included in the upcoming production
run;
- As promised and through our new Key
Accounts Manager, COFFEE BOOST™ (in all 4 flavors) will be in front
of key retail chain accounts this month. We will update you as we
have more information;
- We are currently evaluating the launch
strategy for the new brand, not in the functional shot category,
with Power Brands. We plan to realize significant cost savings by
tripling our sales, marketing and similar efforts on all
fronts.
- In addition to our Brand Manager and
Key Accounts Manager, we plan to hire and/or contract additional
sales staff in select and targeted geographical locations.
What to expect in 2014:
- With the proven strength and demand of
our products, we plan to expand all three products / brands into
additional regional distribution networks, simultaneously. Our hope
is that the results with key retail chain accounts may
significantly accelerate our current expansion plans.
- Once our full line is available in
multiple distribution networks, we will begin commercial scale
marketing and advertising campaigns.
- Our focus remains twofold: We will
continue to aggressively yet responsibly grow the LEVEL 5™ brand
while seeking to add new brands, through development and/or
acquisition, to place under the Level 5 umbrella.
The future of Minerco and Level 5 is brighter than ever before.
With your continued support, we will continue to turn our shared
vision into reality. All of us on your Minerco - Level 5 team will
continue to work tirelessly to keep you informed, engaged, and
proud to be a Minerco shareholder. Contact us at
info@minercoresources.com or me personally at
john.powers@minercoresources.com.
Thank you, and best wishes for a joyous Holiday Season and a
prosperous 2014!
Sincerely,
John F. Powers, Jr.
President and CEO
Public Disclosure
Details of the Company's business, finances and agreements can
be found as part of the Company's continuous public disclosure as a
fully reporting issuer under the Securities Exchange Act of 1934,
as amended, filed with the Securities and Exchange Commission's
("SEC") EDGAR database. For more information, please visit:
www.minercoresources.com.
The above statements have not been evaluated by the Food and
Drug Administration (FDA). These products are not intended to
diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about
future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
statements. We undertake no obligation and do not intend to update,
revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of any unanticipated
events. Although we believe that our expectations are based on
reasonable assumptions, we can give no assurance that our
expectations will materialize. Many factors could cause actual
results to differ materially from our forward-looking
statements.