Metatron/iMobilize (MRNJ) Revenue Update and Case Study of Advertising in Free Apps
January 22 2011 - 1:09PM
Marketwired
Metatron, Inc. (PINKSHEETS: MRNJ)
The preliminary results are in for case studies of paid apps
converted to free apps coinciding with propriety marketing push.
This case study was a small sampling of two apps and only an
estimate, we plan on adding thousands of free apps so actual
results will vary.
One paid app averaging $10 a day was converted to free and
earned an estimated $20 a day from advertising revenue during a
week long test. Another app averaging $1 a day as a paid app,
earned about $5 a day as a free app during a month long test.
Based on these early estimates it looks like we can generate a
100% to 500% increase in revenue on many apps on iTunes, depending
on various factors like content type and popularity. With over 1000
apps in our portfolio, this increase will become substantial in
time.
Paid to Free app conversion costs are minimal because many apps
are already created and only need to be updated, but they still
require time to be approved so we estimate the conversion will take
several months.
The plan is to convert many of our less popular paid apps into
free ad-supported apps, and make free "Lite" versions of our
top-selling apps. Lite versions of the same app will have some
content from the full paid versions, but will generate ad revenue,
creating two streams of revenue from the same content, maximizing
the potential earnings of each app.
Not all apps are candidates for conversion because of various
contractual or technical reasons, but most in our current portfolio
can be converted or released as a free ad-supported version. Test
results also show making a free version of a paid app does not cut
into sales of the paid app, and can even boost sales of the paid
version.
Revenues for the month of January are currently averaging $1750
a day, up from $1000 a day during the same period last month, 80%
increase month over month.
Also for the other platforms besides iTunes, free apps earn
significantly more revenue than paid. The testing we are doing in
iTunes will be useful once we port iTunes apps over to Android and
Blackberry in the near future.
With nearly 80 apps added so far this month, the company is on
track to reach its production goal of 100 or more apps monthly, and
plans for multi-platform App Stores are still on schedule, the
first estimated to appear in March 2010 on Android. Latest Metatron
News visit Company Blog: metatroninc.wordpress.com
www.metatroninc.com www.i-mobilize.com ir@metatroninc.com
Forward-Looking Statements: Any statements
made in this press release which are not historical facts contain
certain forward-looking statements, as such term is defined in the
Private Litigation Reform Act of 1995, concerning potential
developments affecting the business, prospects, financial condition
and other aspects of the company to which this release pertains.
These forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause our actual results
of the specific items described in this release, and the company's
operations generally, to differ materially from what is projected
in such forward-looking statements. Although such statements are
based upon the best judgments of management of the company as of
the date of this release, significant deviations in magnitude,
timing and other factors may result from business risks and
uncertainties including, without limitation, the company's need for
additional financing, which is not assured and which may result in
dilution of shareholders, the company's status as a small company
with a limited operating history, dependence on third parties and
the continuing popularity of the iPhone operating system, general
market and economic conditions, technical factors, receipt of
revenues, and other factors, many of which are beyond the control
of the company. Although we believe that the expectations reflected
in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance, or
achievements. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of such
statements, and we disclaim any obligation to update information
contained in any forward- looking statement.
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Metatron, Inc. ir@metatroninc.com
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