Metatron Inc. 2010 Business Outlook
April 02 2010 - 12:50PM
Marketwired
Metatron, Inc.
(PINKSHEETS: MRNJ) today released its 2010 Business Outlook to
accompany its Annual Report to Shareholders, also released today.
The Outlook answers some of the questions posed by shareholders
during 2009 and gives guidance regarding the Company's strategy for
2010.
Performance
- Since Metatron became a public company on June 5, 2009, we have
amassed an inventory of 638 apps for sale through iTunes and the
App Store; an additional 50 apps in pre-launch store review; and
well over 2,000 apps currently in development and scheduled for
distribution in 2010. In October 2009, we only had 10 titles on
iTunes with approximately 30 more titles in development.
- We have increased sales month over month and we are making
revenues daily.
- We have posted year-end 2009 revenues of $200,031 and net
income of $66,360 and our business is continuing to grow at an
approximate rate of 30% monthly.
- We have decreased total liabilities from $6,574,085 at year-end
2008 to $4,142,791 at year-end 2009
- We have increased shareholders' equity from $20,229 at year-end
2008 to $3,403,500 at year-end 2009
Patents We have two important patents
currently pending:
- syncStream, i-Mobilize's proprietary content delivery system,
is a streaming video application that allows an exponential
increase in the capacity and speed of mobile application content
deployment and is the first system of its kind to be approved for
use on the iTunes, iPhone, iPad, and iPod Touch platforms.
- Media Match -- Our proprietary functionality that matches
people by what they do, not what they say they do. Media Match
determines user preferences in music, art, movies, television
shows, consumer products, political or intellectual persuasions by
review of phones, computers or even a server full of data, and
create profiles. It not only applies to the online dating space,
and could change that industry forever, but it also has
applications in advertising, business development, human resources,
security, and the military.
Business Strategy for 2010 Consumer
reaction to i-Mobilize downloadable apps has been very promising,
with many of our 638 apps currently available in iTunes and the App
Store regularly appearing in the top 100 out of over 140,000 total
apps offered in those venues. This excellent record of sales has
been achieved almost solely through word-of-mouth since i-Mobilize
has done virtually no advertising or promotion. The cost of
production is also low, requiring limited programming and
resources. Metatron has, therefore, decided to pursue this revenue
stream aggressively.
Metatron's strategy for Cupid's Devil reflects that development
of the offering to its full potential will necessitate considerable
effort, additional staff, and large expenditures on advertising and
promotion, with a lag time for revenues to meet or exceed costs.
For this reason, Metatron management and Cupid's Devil management
have decided to terminate acquisition plans. Cupid's Devil will
pursue funding as an independent company but certain synergistic
activities will continue under a strategic partnership with
Metatron.
Metatron will focus on raising private capital in order to take
full advantage of the existing opportunity to purchase or license
top-tier multi-media content for release as downloadable apps for
numerous platforms including iPod, iPod Touch, iPad, Android,
BlackBerry, and those that are yet to be released. Private capital
funding will also allow i-Mobilize to aggressively expand its
business model to accommodate the broad spectrum of sales venues
and production of proprietary content for individual celebrities
and corporations.
While private investors can provide the funding necessary to
optimize Metatron's growth rate, commercial reach and the resulting
expansion of revenue, they also add additional ownership
considerations.
Many of our shareholders have been extremely vocal about the
increases in our authorized stock and the number of shares issued
and outstanding. We are philosophically opposed to diluting our
shareholders' ownership positions but until recently the
availability of investment capital has made it necessary for us to
use our common stock to raise capital for the development of the
company. We resisted increasing our number of shares until we had
no choice but to access that method of funding. We will continue to
resist authorizing more shares and will seek a value-add investor
who can help increase our company's growth and revenue generating
capabilities.
Why is the stock price going down? Quite
simply, it is because short sellers know that the odds favor any
new company going out of business. Also, it is easier to scare a
shareholder into selling than it is to educate him into buying.
Metatron has been in business for less than one year, so it makes a
good target. We are always surprised at how many shareholders call
to find out if we are still in business. The answer, of course, is
a joyful "yes!" One cure for short selling is profitable operations
quarter after quarter, which we feel is a reasonable if optimistic
expectation for our company. Another way to limit short selling is
for our shareholders to request physical delivery of their stock
certificates. If most of our shareholders held their own
certificates in shareholder name, instead of leaving them in
safekeeping with their brokers and held in street name, it would
limit the number of shares available to lend to facilitate the
shorting of the stock.
On a happy note, it appears that there will be fewer than 1,000
apps available for the new iPad device when it is released, and at
least four of those apps will be i-Mobilize titles that we think
will be very popular sellers.
About Metatron, Inc. Metatron, Inc.
operates multi-sector businesses that transact through the Internet
and mobile devices, using the power of technology to make people's
lives more productive and enjoyable in today's connected world.
Metatron companies operate in progressive business sectors
including mobile device applications, online dating, credit card
processing, next-generation relational database development, and
search engine advertising optimization. Metatron's i-Mobilize
division provides multi-platform digital content distribution for
current and next-generation channels and devices. For more
information, visit Metatroninc.com.
Forward-Looking Statements Any statements
made in this press release which are not historical facts contain
certain forward-looking statements, as such term is defined in the
Private Litigation Reform Act of 1995, concerning potential
developments affecting the business, prospects, financial condition
and other aspects of the company to which this release pertains.
These forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause our actual results
of the specific items described in this release, and the company's
operations generally, to differ materially from what is projected
in such forward-looking statements. Although such statements are
based upon the best judgments of management of the company as of
the date of this release, significant deviations in magnitude,
timing and other factors may result from business risks and
uncertainties including, without limitation, the company's
dependence on third parties, general market and economic
conditions, technical factors, the availability of outside capital,
receipt of revenues and other factors, many of which are beyond the
control of the company. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, we
cannot guarantee future results, levels of activity, performance,
or achievements. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of such
statements, and we disclaim any obligation to update information
contained in any forward-looking statement.
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Contact: Investors: Victoria Duff 619-550-4668
ir@metatroninc.com Media: Bonnie Poindexter 213-361-6159
bonnie@metatroninc.com
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