LAS VEGAS, NV--(Marketwired - Oct 2, 2013) - Oriens Travel &
Hotel Management Corp. (OTC Pink: OTHM), the Next Generation
International Hotel Brand Operator, operating its Hotel PURE brand,
announced today that in furthering current opportunities, the
company is prepping to have its FROL (Friendly Reservation Online)
hotel booking engine and internet marketing reservation systems,
evaluated by a top tier international business appraisal firm.
"In the opportunity we have been exploring, while our working
value has been proven, we believe that there is also an intrinsic
value that must be considered in the anticipated transaction,"
stated Ken Chua, President of Oriens Travel & Hotel Management.
"We do believe that the HotelPure brand will ultimately come to be
an alternative and economical flag for boutique hoteliers, but it
is our technology and booking system that will likely come into
full maturity much sooner."
Oriens executives suggest the primary driver of their
multi-million dollar opportunity is their FROL system, not the
HotelPure flag. Having already demonstrated its viability on an
international level, management believes that Oriens too, like its
suitor, has a true asset it can bring to the proposed transaction
currently underway.
Chua continued, "If you reviewed the acquisitions of reservation
systems over the years -- be it Bookings B.V. for $133 Million by
Priceline, or Trivago for $564 Million by Expedia -- you will
immediately recognize that the purchase prices are quite
substantial. The same is true, even for lesser developed booking
engines. With what we have demonstrated thus far in Central America
as a developing company, and how well the FROL has positioned us
today, we are confident that there is a real technology value worth
discussing."
Oriens has been approached by groups in other countries, such as
China, to bring the FROL forward as a possible booking platform to
use in areas not yet fully serviced. Management has not yet
determined the feasibility of spreading to other regions of the
world, as the software now gains a foothold in smaller, but rapidly
growing locations within Central America.
Mr. Chua concluded, "We are content in spending money on a
proper technology valuation, as we know the value is there. Doing
so will bring greater comfort to our shareholders, build confidence
in the market place, and afford us better leverage in the cited
merger/acquisition transaction slated to bring Oriens to the next
level."
About Oriens Travel & Hotel Management Corp.
(www.orienscorp.com) (OTC Pink: OTHM) engages in the operation of
hotels and resorts primarily in the United States and Central
America under the Hotel PURE brand. The company also operates
Friendly Reservations Online, a proprietary and sophisticated
online booking system designed to execute reservations capture
through Hotel PURE consumer facing websites, as well as individual
hotel websites operated by Oriens on behalf of hotels branded under
the Hotel PURE brand. Oriens is based in Las Vegas, Nevada.
Safe Harbor Statements in this news release that are
not historical facts, including statements about plans and
expectations regarding products and opportunities, demand and
acceptance of new or existing products, capital resources and
future financial results are forward-looking. Forward-looking
statements involve risks and uncertainties which may cause the
Company's actual results in future periods to differ materially
from those expressed. These uncertainties and risks include
changing consumer preferences, lack of success of new products,
loss of the Company's customers, competition and other factors
discussed from time to time in the Company's filings with the
Securities and Exchange Commission.
Related Links:
Blog: http://orienscorp.wordpress.com/
Twitter: @orienscorp