PARIS, Dec. 12, 2013 /PRNewswire/ -- JCDecaux SA
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announced today that it has been awarded a 7-year
concession – with a 3-year extension option – to provide Terminal
Media Operator services at Los
Angeles International Airport. The interior advertising and
sponsorships contract includes the new Bradley West international
terminal, where brands will be able to sponsor the spectacular
digital installations that were recently unveiled there, including
iconic features such as the 72-foot tall four-sided Time Tower and
the 3,000 sq. ft. Welcome to Los
Angeles video wall. The program will also feature an
array of innovative digital products throughout the airport, and
the development of physical and virtual interactive platforms
providing passengers with services, information and
entertainment. A true emerging media laboratory, LAX will
offer advertisers unprecedented ways to reach their target
audience.
With 63.7 million passengers in 2012, including 16.8 million
international passengers, LAX is the 3rd busiest U.S.
airport and sixth largest in the world. The main port of entry to
the country's second largest DMA, it was also the busiest Origin
and Destination airport in the US in 2011.
Jean-Francois Decaux, Chairman
of the Executive Board and co-Chief Executive Officer of
JCDecaux, said: "Following the introduction seven years ago
of the first-ever advertising program at LAX, we are particularly
pleased and proud to have been selected again for this new,
ground-breaking contract. LAX is one of the world's most prominent
airports, and clearly belongs into the unparalleled network of
major international airports where JCDecaux operates the
advertising concession. The exceptional sponsorship
opportunities offered by the new Bradley West iconic digital
features, as well as the tight integration of new medias into the
passenger's experience, show the way to the future of airport
advertising, an example that will certainly be closely watched and
emulated by other airports around the world."
Key Figures for the Group
- 2012 revenues: €2,623m; Revenues for the first nine months of
2013: €1,895.1m
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 index
- No.1 worldwide in street furniture (434,700 advertising
panels)
- No.1 worldwide in transport advertising with more than 150
airports and more than 280 contracts in metros, buses, trains and
tramways (358,100 advertising panels)
- No.1 in Europe for billboards
(199,600 advertising panels)
- No.1 in outdoor advertising in the Asia-Pacific region (205,000 advertising
panels)
- No.1 worldwide for self-service bicycle hire
- 1,002,800 advertising panels in more than 55 countries
- Present in 3,700 cities with more than 10,000 inhabitants
- 10,484 employees
SOURCE JCDecaux