Marley Coffee (OTCQB:JAMN), (www.marleycoffee.com), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, will now be sold at all locations of Natural Grocers by Vitamin Cottage® (NYSE:NGVC), one of the largest specialty retailers of natural and organic groceries and dietary supplements.

"We are looking forward to putting Marley Coffee on our shelves, as this sustainable line of gourmet coffees is a perfect fit with the natural and organic products sold by Natural Grocers," said Kemper Isely, Natural Grocers Co-President. "Since our founding, we have been committed to providing our customers with the highest-quality products at everyday affordable prices, and I am confident Marley Coffee will prove to be a popular choice among our shoppers."

"Natural Grocers' customers are the ideal target market for our coffee," said Rohan Marley, Founder and Chairman of Marley Coffee. "I have long admired this chain's commitment to selling only carefully approved, natural and organic foods that are grown without artificial chemical herbicides, pesticides, fungicides, fertilizers and preservatives. Its efforts to provide exceptional customer service, community outreach and free nutrition education, mirror our mission at Marley Coffee to give back to the communities in which we do business."

He concluded, "This agreement is another example of how Marley Coffee is building traction and gaining recognition in the marketplace. At this time last year, our coffee was sold in 500 retail locations; including Natural Grocers by Vitamin Cottage, we are now featured in more than 8,500 retail stores. We are delighted to have a presence in Natural Grocers by Vitamin Cottage's stores."

Founded in Colorado by Margaret and Philip Isely in 1955, Natural Grocers was built on the premise that consumers should have access to affordable, high-quality foods and dietary supplements, along with nutrition knowledge to help them support their own health. The family-run store has since grown into a successful publicly-held national chain that currently has 73 locations in 13 western states.

About Jammin Java Corp., d/b/a Marley Coffee

Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the corporate website at www.JamminJavaCorp.com.

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Forward-Looking Statement

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, our Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. The company's SEC filings are available at http://www.sec.gov.

CONTACT: Dian Griesel Int'l.
         212-825-3210
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