LOS ANGELES, June 7, 2013 /PRNewswire/ -- Marley Coffee
(OTCQB: JAMN), (www.marleycoffee.com), the sustainably grown,
ethically farmed and artisan roasted gourmet coffee company, today
announced that it has engaged David
Roth and Rick Bacher of Get
Stirred Up to oversee all branding activities for the company. They
will be in charge of providing a full suite of brand management and
design services -- from positioning to package design, website
redesign and in-store and online marketing.
The brand strategy and design duo, who each have more than 25
years of experience working with both legacy and entrepreneurial
brands, as well as creating their own high-profile ventures, are
known for turning everyday commodities into lifestyle "badges" that
convey what's truly important to consumers. They've gained
significant notoriety for this in the food and beverage categories,
in particular, and for shining spotlights on unarticulated consumer
needs and innovative approaches to meet them, across a wide range
of other industries, as well.
"We're energized by David and Rick's passion for tapping into
those not-so-obvious but incredibly powerful reasons why consumers
are drawn to one brand over another, especially in categories where
there is so much choice," said Rohan
Marley, Founder and Chairman of Marley Coffee. He added:
"Coffee, like music, is one of those huge and everyday things that
almost everyone consumes. When it's really good quality, it
inspires and moves you. And in our case, with Marley Coffee, it
also allows you to make a real difference in the world -- because
of the many different ways we as a business give back to the
community. Music was my father's calling. Coffee is mine. Both are
incredibly powerful means towards incredibly powerful ends and Get
Stirred Up immediately honed in on that."
Brent Toevs, CEO of Marley
Coffee, commented: "I was particularly impressed by the very public
acclaim the pair have received by Donnie
Deutsch, Katie Couric and
various food, beverage and retail industry analysts for their
ability to look at the most ordinary, everyday products from a
novel, lifestyle perspective and get people excited about buying
them." He added: "As we're undergoing such significant expansion
right now, it is more critical than ever to bring in this level of
support. Getting products onto the shelves is only half the
battle. Getting them off the shelves is the key to real revenue
growth and that's why we've turned to Get Stirred Up."
"Marley Coffee, whose tagline is serendipitously 'Stir. It.
Up.', presents us at Get Stirred Up with an unprecedented set of
vibrant brand assets to work with," said Roth. "There's the Marley
name -- rich in legacy, Rohan's inspiration and passion, the
ultra-premium quality of the products and the innovative ways to
enjoy them -- whole or ground beans, RealCup single-serve cups,
automated retail, the company's deep commitment to global social
causes, and the huge momentum it is currently experiencing in terms
of worldwide awareness and distribution. We're excited to stir all
that up."
Marley Coffee is on track to be sold in more than 6,000
locations worldwide by the early fall of this year. Among other
developments, it has recently inked major distribution deals with
Kroger, Office Depot and Market Basket.
For more information on Marley Coffee, or for general sales
inquiries, please contact sales@marleycoffee.com, visit the Company
website at www.marleycoffee.com, or call the Company at
323-556-0746.
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based
company that provides premium, artisan roasted coffee to the
grocery, retail, online, service, hospitality, office coffee
service and big box store industry. Under its exclusive licensing
agreement with 56 Hope Road, the Company continues to develop its
coffee lines under the Marley Coffee brand. The Company is a fully
reporting company quoted on the OTCQB under the symbol
"JAMN". Learn more at www.MarleyCoffee.com or visit the
corporate website at www.JamminJavaCorp.com. Join us on
Facebook at http://www.facebook.com/MarleyCoffee or follow us on
Twitter at http://twitter.com/marleycoffee, where we post
information that's material and non-material about the Company.
About Get Stirred Up
Denver-based Get Stirred
Up is a brand strategy and design duo that works in a
consultative way with founders/CEOs of established, profitable
mid-sized companies or high-profile emerging growth ventures,
helping them refine their positioning/key messaging, update or
create brand identities, taglines, websites, collateral, packaging,
promotional materials, and/or develop new opportunities for revenue
growth. Its principals, David Roth
and Rick Bacher, who each have more
than 25 years of experience in agency, corporate and
entrepreneurial roles, are known for being preoccupied with honing
in on what makes a brand imperative, as opposed to just compelling.
For more information on Get Stirred Up, please visit
www.getstirredup.com or phone 312-919-2366.
Forward-Looking Statement
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts"). In particular, the words "believe,"
"may," "could," "should," "expect," "anticipate," "estimate,"
"project," "propose," "plan," "intend," and similar conditional
words and expressions are intended to identify forward-looking
statements and are subject to the safe harbor created by these
Acts. Any statements made in this news release about an
action, event or development, are forward-looking
statements. Such statements are based upon assumptions that in
the future may prove not to have been accurate and are subject to
significant risks and uncertainties. Such statements are
subject to a number of assumptions, risks and uncertainties, many
of which are beyond the control of the Company. These risks
and others are included from time to time in documents we file with
the Securities and Exchange Commission ("SEC"), including but not
limited to, our Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on our future results. Accordingly, you should not
place undue reliance on these forward-looking
statements. Although the Company believes that the
expectations reflected in the forward-looking statements are
reasonable, it can give no assurance that its forward-looking
statements will prove to be correct. Investors are cautioned that
any forward-looking statements are not guarantees of future
performance and actual results or developments may differ
materially from those projected. The forward-looking
statements in this press release are made as of the date hereof.
The Company takes no obligation to update or correct its own
forward-looking statements, except as required by law or those
prepared by third parties that are not paid by the
Company. The Company's SEC filings are available at
http://www.sec.gov.
SOURCE Marley Coffee