LOS ANGELES, June 21, 2012 /PRNewswire/ -- Jammin Java Corp.
(OTCBB: JAMN), which does business as Marley Coffee, a sustainably
grown, ethically farmed and artisan roasted gourmet coffee, today
announced a general corporate update to supplement its recently
filed first quarter 2012 results.
The Company believes a key to its growth is a multichannel
distribution and sales strategy and its success in introducing a
wide array of coffee products through multiple distribution
channels using the Marley Coffee brand name. The main
channels of revenue for the Company are now and are expected to
continue to be: US and international grocery retail, online retail,
office coffee services (OCS), foodservice, vending and automated
retailing.
"Over the past 10 months, we've gone from selling one line in
the US, our organic Whole Bean offering, to become an international
gourmet coffee company with a portfolio of exceptional, distinctive
coffee and tea products," said Rohan
Marley, chairman, Marley Coffee. "Our expanded product
line allows us to offer Marley Coffee through any business channel
we choose to pursue and we've been working with distributors and
other business partners worldwide to aggressively establish sales
in new and diversified channels."
"We have created a foundation from which to increase our market
share and bring our brand and products to customers worldwide,
which we expect will deliver long-term value to our shareholders,"
said Brent Toevs, CEO, Marley
Coffee. "While we're very pleased with our significant top-line
growth, we recognize there is still much work ahead of us to
improve our bottom-line performance and to effectively build upon
our forward momentum. Our first quarter 2012 revenue increase
reflects the hard work of many people on our team and among our
business partners."
Since August 2011, the Company has
expanded beyond its original organic Whole Bean offering to
introduce:
- Marley Coffee Organic Ground and Marley Coffee Jamaica Blue
Mountain® Ground;
- Award-winning, compostable Single-Serve Pods for Bunn and other
pod-based home and office brewers;
- The new Marley Coffee RealCup™, compatible cartridges for use
in most models of Keurig's popular K-Cup brewing system;
- New OCS and foodservice products, including 2.5oz frac packs
and 2lbs. Whole Bean bags;
- Branded vending solutions with industry innovators, AVT and
Seaga/Saeco; and
- The Marley Coffee-brand Bike Caffe mobile retail
franchise.
Toevs, concluded, "Our goal is to make Marley Coffee universal
and give coffee lovers and those invested in the success of the
industry the opportunity to provide and enjoy our products
whenever, wherever and in whatever format they prefer – at home,
the office or on-the-go through traditional and online retailers,
office coffee services and foodservice programs, branded vending
solutions, and our new, earth-friendly mobile franchise concept. We
look forward to continued growth."
U.S. and international grocery retail channels have grown to
become the Company's largest revenue channels, followed by online
retail, office coffee services, food service and licensing.
Grocery Retail and Online Retail: Geographically,
the Company initially focused on retail grocery sales and marketing
on the West Coast and Southwestern parts of the United States and Western Canada. In
the past few months, the Company has expanded to add distributor
relationships in the Midwest and Northeast regions of the United
States. The Company expects ongoing discussions with
retailers will enable it to place Marley Coffee products in more
retail chains throughout the year. Key retail products
currently include Marley Coffee Organic Ground, Jamaica Blue
Mountain Ground, and Whole Bean offerings. The new Marley Coffee
RealCup is expected to begin shipping in September 2012 with orders being accepted
now.
The largest and best known Marley Coffee retailers in the US
currently include Fresh & Easy (a subsidiary of UK-based
Tesco), Whole Foods Markets, Mollie
Stone's, New Leaf Markets, Andronico's, Dean & Deluca
and many independently owned gourmet specialty shops as well as
online via Amazon.com and others and www.marleycoffee.com.
International distribution partnerships, which the Company began
to establish in late 2011, are beginning to reap benefits.
Marley Coffee is now available in the United Kingdom and Europe, Japan, the Caribbean and Chile. The Company expects to expand
distribution to Australia as well
as additional markets in South
America in 2012.
OCS / Foodservice: The Company expects to
experience growth in its OCS business segment starting in
September 2012 when it begins
shipping its new Marley Coffee RealCup product to distributors and
OCS service providers. The Company also now has the ability through
its network of regional distributors to provide Marley Coffee to
businesses throughout the United
States. The Company is also using the same regional
distribution model to launch into the Foodservice arena with
initial launches in the New York,
Northern and Southern California
regions and intends to add other regions to service this business
channel across the country.
Branded Vending & Automated Retailing:
In April 2012, during the National
Automatic Merchandising Association (NAMA) OneShow annual trade
show, the Company announced two licensing agreements for branded
vending solutions. The Company announced a licensing
partnership agreement with AVT, Inc. (OTC: AVTC), a leading
developer of automated and self-service retailing systems, to
create high-end Marley Coffee-branded automated coffee vending and
merchandising machines that target college campuses, traditional
retail locations, high-density traffic areas such as theaters and
hotels, and traditional foodservice vendors. Several large
retailers have already inquired about these new vending machines
and the Company expects to begin seeing revenue from sales this
fiscal year.
The Company also announced an agreement with Seaga
Manufacturing, Inc., a worldwide leader in the design and
manufacture of equipment and accessories for the vending and cold
merchandiser industries, to produce two Marley Coffee-branded
vending solutions for the office coffee service (OCS), vending and
food service marketplaces. One unit is designed for larger,
high traffic environments, while the other is an automatic,
table-top vending machine for small and medium traffic
locations.
National Coffee Service & Vending (NCS&V), a current
Marley Coffee sales agent for office coffee service, has
incorporated the new branded vending machines from Seaga into its
product offering, providing OCS customers with a comprehensive
Marley Coffee-branded bean-to-cup solution.
Marley Coffee BikeCaffe Mobile Franchise: Also at
the April 2012 NAMA OneShow, the
Company introduced the Marley Coffee BikeCaffe Coffee Bike.
BikeCaffe, found in select cities in the U.S. and
Europe, is a new approach to
serving coffee to customers. The three-wheeled, geared bikes are
full-service cafes that can roll from location to location, leaving
a small carbon footprint. Marley Coffee BikeCaffe Coffee Bike
franchises are currently available via
www.bikecaffe.com/marleycoffee, exclusively selling Marley Coffee
beverages.
About The Company:
Jammin Java, doing business as Marley Coffee, is a U.S.-based
company that provides sustainably grown, ethically farmed and
artisan roasted gourmet coffee through multiple U.S. and
international distribution channels, under the Marley Coffee brand
name. Marley Coffee products seek to live up to the Rastafari
standards of ITAL, standing for all things Pure, True and
Vital. A portion of all sales of Marley Coffee supports the
Kicks for Cause Foundation, which aims to build playable soccer
fields and soccer camps for children of coffee-producing
communities in Jamaica and beyond.
For sales inquiries, please
contact sales@marleycoffee.com.
The Company's common stock is quoted on the OTCBB under the
symbol JAMN. Learn more at www.MarleyCoffee.com, visit the
corporate website at www.JamminJavaCorp.com, join us on Facebook at
http://www.facebook.com/MarleyCoffee, and follow us on Twitter at
http://twitter.com/marleycoffee.
Learn more about other Marley Family ventures by visiting
www.BobMarley.com, The House of Marley at www.thehouseofmarley.com,
Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org
at www.1love.org.
Forward-Looking Statement:
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts") . In particular, the words "believe,"
"may," "could," "should," "expect," "anticipate," "estimate,"
"project," "propose," "plan," "intend," and similar conditional
words and expressions are intended to identify forward-looking
statements and are subject to the safe harbor created by these
Acts. Examples of forward-looking statements include,
statements regarding future growth, revenues and financial results,
expected product developments (including, without limitation,
growth through the Company's multichannel strategy, placement of
more products with retailers throughout the year, revenue from
sales from the branded vending and foodservice manufacturers and,
in other similar relationships, as well as to be developed with
BikeCaffe), future relationships with retailers and distributors,
and intentions to expand into new geographic and product
markets. Such statements are based upon assumptions that in
the future may prove not to have been accurate and are subject to
significant risks and uncertainties. Such statements are
subject to a number of assumptions, risks and uncertainties, many
of which are beyond the control of the Company. These risks
and others are included from time to time in documents we file with
the Securities and Exchange Commission ("SEC"), including but not
limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.
Included in these risks are our going concern and liquidity
risks. Our ability to meet our obligations in the ordinary
course of business is dependent upon our ability to sell our
products directly to end-users and through distributors, establish
profitable operations through increased sales and decreased
expenses, and obtain additional funds when needed. Management
intends to increase sales by increasing our product offerings,
expanding our direct sales force and expanding our distributor
relationships both domestically and internationally. There
can be no assurance that we will be able to increase sales, reduce
expenses, or obtain additional financing, if necessary, at a level
to meet our current obligations. As a result, the opinion we
have received from our independent registered public accounting
firm on January 31, 2012 consolidated
financial statements contains an explanatory paragraph stating that
there is a substantial doubt regarding our ability to continue as a
going concern.
Other unknown or unpredictable factors also could have material
adverse effects on our future results. Accordingly, you should not
place undue reliance on these forward-looking statements.
Although the Company believes that the expectations reflected
in the forward-looking statements are reasonable, it can give no
assurance that its forward-looking statements will prove to be
correct. Investors are cautioned that any forward-looking
statements are not guarantees of future performance and actual
results or developments may differ materially from those projected.
The forward-looking statements in this press release are made
as of the date hereof. The Company takes no obligation to
update or correct its own forward-looking statements, except as
required by law or those prepared by third parties that are not
paid by the Company. The Company's SEC filings are available
at http://www.sec.gov.
Media:
Mike Rosen or Vanessa Giacoppo
516-767-9653
mike@bluewolfden.com
Vanessa@bluewolfden.com
Investors:
Stuart T. Smith
512-267-2430
info@smallcapvoice.com
SOURCE Jammin Java Corp.