LOS ANGELES, May 1, 2012 /PRNewswire/ -- Marley Coffee
(OTCBB: JAMN), a sustainably grown, ethically farmed and artisan
roasted gourmet coffee, today unveiled its newest product offering
for home and office: Marley Coffee™ RealCup™.
Marley Coffee RealCup will be compatible with most models of the
leading single-cup brewing system in North America. The new
products are expected to be available by the end of 2012.
Marley Coffee RealCup prototypes were showcased last week at the
National Automatic Merchandising Association (NAMA) OneShow in
Las Vegas.
"The introduction of Marley Coffee RealCup will extend our
penetration in the growing single-serve coffee market and we
believe open a door to tremendous opportunity for both retail and
office coffee service (OCS) sales," said Brent Toevs, CEO, Marley Coffee. "We've received
a universally positive response from retailers and OCS distributors
about Marley Coffee RealCup and are eager to bring them to market
to provide coffee lovers with an exceptional new choice for their
single-serve machines."
At launch, Marley Coffee RealCup is expected to be available in
four varieties: Get Up, Stand Up (light roast), One Love 100% Ethiopia Yirgacheffe (medium),
Lively Up 5 Bean Espresso (medium dark), and Talkin' Blues 100%
Jamaica Blue Mountain® (medium). Pricing and packaging have
not been finalized.
"Our vision is to give coffee lovers an opportunity to enjoy
Marley Coffee wherever, whenever and however they choose," said
Rohan Marley, chairman and
co-founder, Marley Coffee. "Marley Coffee RealCup will help
us expand our movement even deeper into homes and offices around
the country."
According to public information:
- There are 7-9 million households with the leading single-serve
system in the U.S.
- In 2011, single-serve systems represented a 50.1% share of the
total Coffee/Espresso Maker Category, up from only 11% in
2007.
- Approximately 1 billion cups of coffee and tea are brewed by
the ubiquitous single-serve system annually.
- The leading single-serve brewing systems can be found in over
200,000 offices in North America,
responsible for more than 50 million cups of coffee consumed
monthly.
Marley Coffee currently offers two new varieties of Jamaica Blue
Mountain® Ground Coffee roasts and six varieties of certified USDA
Organic Ground Coffee as well as Whole Bean Coffee and Single-Serve
At-Home Pods in an array of roasts. Marley Coffee is also
available for the trade in Traditional Fracs, Single-Serve
Breakroom Pods, Branded Vending and Foodservice Solutions.
All Marley Coffee products live up to the Rastafari standards of
ITAL, standing for all things Pure, True and Vital. A portion
of all sales of Marley Coffee supports the Kicks for Cause
Foundation. Started by Marley Coffee, Kicks for Cause aims to
build playable soccer fields and soccer camps for children of
coffee-producing communities in Jamaica.
NOTE TO EDITORS: High-resolution images are available
upon request by contacting marleycoffee@bluewolfden.com.
About Marley Coffee
Marley Coffee (corporate name Jammin Java Corp) is a
US-based company that provides premium, artisan roasted coffee to
the grocery, retail, online, service, hospitality, office coffee
service and big box store industry. Under its exclusive licensing
agreement with 56 Hope Road, the company continues to develop its
coffee lines under the Marley Coffee brand. Marley Coffee is a
fully reporting company quoted on the OTCBB under the symbol
JAMN. Learn more at www.MarleyCoffee.com, visit the corporate
website at www.JamminJavaCorp.com, join us on Facebook at
http://www.facebook.com/MarleyCoffee, and follow us on Twitter at
http://twitter.com/marleycoffee.
Learn more about other Marley Family ventures by visiting The
House of Marley at www.thehouseofmarley.com, Marley Beverage
Company at www.MarleyBeverages.com, and 1Love.org at
www.1love.org.
For sales inquiries, please
contact sales@marleycoffee.com.
Forward-Looking Statement:
This Press Release includes forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts") . In particular, the words "believe,"
"may," "could," "should," "expect," "anticipate," "estimate,"
"project," "propose," "plan," "intend," and similar conditional
words and expressions are intended to identify forward-looking
statements and are subject to the safe harbor created by these
Acts. Any statements made in this news release about an
action, event or development, are forward-looking statements.
Such statements are based upon assumptions that in the future
may prove not to have been accurate and are subject to significant
risks and uncertainties. Such statements are subject to a
number of assumptions, risks and uncertainties, many of which are
beyond the control of the Company. These risks and others are
included from time to time in documents we file with the Securities
and Exchange Commission ("SEC"), including but not limited to, its
Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or
unpredictable factors also could have material adverse effects on
our future results. Accordingly, you should not place undue
reliance on these forward-looking statements. Although the
Company believes that the expectations reflected in the
forward-looking statements are reasonable, it can give no assurance
that its forward-looking statements will prove to be correct.
Investors are cautioned that any forward-looking statements are not
guarantees of future performance and actual results or developments
may differ materially from those projected. The
forward-looking statements in this press release are made as of the
date hereof. The Company takes no obligation to update or
correct its own forward-looking statements, except as required by
law or those prepared by third parties that are not paid by the
Company. The Company's SEC filings are available at
http://www.sec.gov.
Media:
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Mike Rosen
or Vanessa Giacoppo
|
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516-767-9653
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marleycoffee@bluewolfden.com
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Investors:
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StuartT.
Smith
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512-267-2430
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info@smallcapvoice.com
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SOURCE Marley Coffee