LOS ANGELES and BOULDER, Colo., April
25, 2012 /PRNewswire/ -- "Life is one big road with lots of
signs, so when riding through the ruts don't complicate your mind,"
sang Bob Marley in Wake Up and
Live. The ride continues as Marley Coffee (OTCBB: JAMN), a
sustainably grown, ethically farmed and artisan roasted gourmet
coffee, today announced a new partnership with BikeCaffe, the
eco-minded, organic, fair-trade coffee service by bike, to bring
their distinct way of delivering and offering coffee with the
addition of new Marley Coffee-branded BikeCaffe Coffee Bike
franchises to their roster.
BikeCaffe, found in select cities nationwide and in Europe, is a new approach to serving coffee to
customers: the three-wheeled, geared bikes are full-service caffes
that can roll from location to location, leaving little carbon
footprint behind. The Marley Coffee BikeCaffe concept will be
revealed for the first time at the National Automatic Merchandising
Association (NAMA) OneShow in Las
Vegas, April 25-27 at the
Marley Coffee Booth #447. Marley Coffee BikeCaffe franchising
opportunities are available now by visiting
http://www.bikecaffe.com/marleycoffee/ or by contacting BikeCaffe
Franchising at sales@bikecaffe.com or calling 877-PEDAL-ME.
The US coffee market is worth more than $30 billion and Americans alone drink 400 million
cups of coffee daily or 146 billion cups of coffee per year.
Marley Coffee is part of an $80
billion global coffee market. The Marley Coffee
BikeCaffe franchise opportunity is launching at a time of key
positive growth trends:
- Coffee shops make up the fastest growing part of the restaurant
business with a 7% annual growth rate.
- Overall, more than three quarters of U.S. adults drink coffee,
with 58% indicating that they drink coffee daily. Cafe bars average
sales of 230 cups a day.
- Entrepreneur Magazine recently wrote that "Mobile Franchises"
are among the hot trends for 2012, "allowing franchisees to buy
into a system and grow, without the cost of maintaining a
traditional storefront."
"BikeCaffe is an innovative and eco-friendly way of delivering
coffee to customers that is consistent with Marley Coffee's values
and our commitment to the environment," said Brent Toevs, CEO, Marley Coffee. "We're
excited to begin a relationship with the innovative team at
BikeCaffe as we introduce Marley Coffee BikeCaffe franchises," said
Brent Toevs, CEO, Marley
Coffee.
"Marley Coffee BikeCaffe is an exciting and natural extension of
the BikeCaffe concept, creating a fantastic franchising opportunity
and delivering their top notch roasts to our customers," said
Ralph Massetti, President & CEO
of BikeCaffe. "We are aligned with the same earth-conscious
principles, as leaving as little a footprint on the planet as
possible is a main focus of Marley Coffee and of ours. We
look forward to working with Rohan, Brent and the team at Marley
Coffee and to growing the Marley Coffee BikeCaffe
franchise."
"What a great partnership: Marley Coffee and BikeCaffe, bringing
organic coffee in an earth-friendly vehicle to our customers," said
Rohan Marley, chairman and
co-founder, Marley Coffee. "I'm very excited to put the wheels in
motion!"
Marley Coffee currently offers two new varieties of Jamaica Blue
Mountain® Ground Coffee roasts and six varieties of certified USDA
Organic Ground Coffee as well as Whole Bean Coffee and Single-Serve
At-Home Pods in an array of roasts. Marley Coffee is also
available for the trade in Traditional Fracs, Single-Serve
Breakroom Pods, Branded Vending and Foodservice Solutions.
All Marley Coffee products live up to the Rastafari standards of
ITAL, standing for all things Pure, True and Vital. A portion
of all sales of Marley Coffee supports the Kicks for Cause
Foundation. Started by Marley Coffee, Kicks for Cause aims to
build playable soccer fields and soccer camps for children of
coffee-producing communities in Jamaica.
BikeCaffe, www.bikecaffe.com, is an international coffee
franchise which offers 100 percent Fair Trade & Organic coffee
products, with a goal of developing a 100 percent environmentally
friendly operation that demonstrate how businesses should operate
in an era where environmental sustainability is critical.
BikeCaffe Franchising is based in Boulder, CO with franchises currently
operating in select European cities and numerous US states.
About Marley Coffee
Marley Coffee (corporate name Jammin Java Corp) is a US-based
company that provides premium, artisan roasted coffee to the
grocery, retail, online, service, hospitality, office coffee
service and big box store industry. Under its exclusive licensing
agreement with 56 Hope Road, the company continues to develop its
coffee lines under the Marley Coffee brand. Marley Coffee is
a fully reporting company quoted on the OTCBB under the symbol
JAMN. Learn more at www.MarleyCoffee.com, visit the corporate
website at www.JamminJavaCorp.com, join us on Facebook at
http://www.facebook.com/MarleyCoffee, and follow us on Twitter at
http://twitter.com/marleycoffee.
Learn more about other Marley Family ventures by visiting The
House of Marley at www.thehouseofmarley.com, Marley Beverage
Company at www.MarleyBeverages.com, and 1Love.org at
www.1love.org.
For sales inquiries, please
contact sales@marleycoffee.com.
NOTE TO EDITORS: High-resolution images are available
upon request by contacting us at marleycoffee@bluewolfden.com.
Forward-Looking Statement:
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts") . In particular, the words "believe,"
"may," "could," "should," "expect," "anticipate," "estimate,"
"project," "propose," "plan," "intend," and similar conditional
words and expressions are intended to identify forward-looking
statements and are subject to the safe harbor created by these
Acts. Any statements made in this news release about an
action, event or development, are forward-looking statements.
Such statements are based upon assumptions that in the future
may prove not to have been accurate and are subject to significant
risks and uncertainties. Such statements are subject to a
number of assumptions, risks and uncertainties, many of which are
beyond the control of the Company. These risks and others are
included from time to time in documents we file with the Securities
and Exchange Commission ("SEC"), including but not limited to, its
Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or
unpredictable factors also could have material adverse effects on
our future results. Accordingly, you should not place undue
reliance on these forward-looking statements. Although the
Company believes that the expectations reflected in the
forward-looking statements are reasonable, it can give no assurance
that its forward-looking statements will prove to be correct.
Investors are cautioned that any forward-looking statements are not
guarantees of future performance and actual results or developments
may differ materially from those projected. The
forward-looking statements in this press release are made as of the
date hereof. The Company takes no obligation to update or
correct its own forward-looking statements, except as required by
law or those prepared by third parties that are not paid by the
Company. The Company's SEC filings are available at
http://www.sec.gov.
Media:
|
Mike Rosen
or Vanessa Giacoppo
|
|
516-767-9653
|
|
marleycoffee@bluewolfden.com
|
Investors:
|
Stuart T.
Smith
|
|
512-267-2430
|
|
info@smallcapvoice.com
|
SOURCE Marley Coffee